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Our feel-good official corporate charity success story

Posted by KImberly Armstrong on Nov 20, 2013 9:07:00 AM

Meeting Corporate Social Responsibility goals can be challenging for organizations. In order to make a difference in the community, they must be somewhat lofty.

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Topics: We love our Customers, Corporate Social Responsibility, Food Banks Canada, Active Cares

How a US inventory problem helped a Canadian subsidiary

Posted by KImberly Armstrong on Jul 16, 2013 6:00:00 AM


Did you know Canadian subsidiaries of multi-nationals could benefit from the inventory problem of their parent company?

It’s true.

If your business operates worldwide, and you collaborate with a Corporate Trade company with similar reach, then you’re on your way to generating extra value for your media spend or other business expenses.

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Topics: We love our Customers, Corporate Trade 101, Case Studies

Best practices for launching Corporate Trade in your business

Posted by KImberly Armstrong on Jun 10, 2013 12:52:00 PM

So you've signed a Corporate Trade agreement, you have a bank of media Trade Credits
ready to go, and now it’s time to spend them. 

There are a number of factors which can help or impede the successful launch of a new Corporate Trade solution in your business.  Many businesses and agencies alike can be intimidated by the process involved of adding "another cook in the kitchen" for media buying. 

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Topics: Media & Marketing, Agency Perspective, We love our Customers, Corporate Trade 101

Introducing The Bottom Line: A Canadian Corporate Trade Insider Report

Posted by KImberly Armstrong on May 29, 2013 12:38:00 PM

Last week we at Active International in Canada launched a fresh new quarterly report "The Bottom Line", with our customers and key partners in mind. 

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Topics: We love our Customers, Corporate Trade 101, Media Costs & Trends, Case Studies

Happy Birthday to us...

Posted by KImberly Armstrong on May 9, 2013 11:30:00 AM

Today, the Active International Canada Team celebrated its 22nd birthday.  Cake for breakfast is ok when it's your birthday, right?

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Topics: Get to know Active, We love our Customers, Work Culture, Active on the road

Video: Sport Chek innovates to recruit top talent.

Posted by KImberly Armstrong on May 9, 2012 2:14:00 PM

Congratulations and kudos to one of Active International's valued clients, FGL Sports & Sport Chek for their innovative use of Social Media to recruit top talent!

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Topics: Media & Marketing, We love our Customers, Retail Marketing, Digital Media, Case Studies

Case Study: Men's Journal and Corporate Trade

Posted by KImberly Armstrong on Feb 29, 2012 1:46:00 PM

Innovation Spotlight:

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Topics: Corporate Trade Industry Report, Media & Marketing, We love our Customers, Retail Marketing, Case Studies