In today's digital media landscape, Programmatic has been changing the way that media is bought and sold. Programmatic is on the rise, as advertisers are continuing to allocate more ad spend to these types of campaigns.Read More
Consumer loyalty is arguably one of the most important assets a brand can have. In today’s marketplace there is an abundance of options for shoppers when making purchasing decisions. Whether in store, or online there is no shortage of alternatives for not only products, and services; but also consumption channels. Creating a loyal consumer base or “Cult Consumers” is what separates successful brands from mediocre ones.
Creating repeat customers can be a struggle for many brands, but with the right strategy and a little incentive for consumers, brands can enter into a mutually beneficial, long term relationship with their purchasers. Loyalty programs and shopper incentives are one of the most tried-and-true methods of engaging with a brand’s audience, while also creating a base of loyal customers.Read More
Meeting Corporate Social Responsibility goals can be challenging for organizations. In order to make a difference in the community, they must be somewhat lofty.
Did you know Canadian subsidiaries of multi-nationals could benefit from the inventory problem of their parent company?
If your business operates worldwide, and you collaborate with a Corporate Trade company with similar reach, then you’re on your way to generating extra value for your media spend or other business expenses.
There are a number of factors which can help or impede the successful launch of a new Corporate Trade solution in your business. Many businesses and agencies alike can be intimidated by the process involved of adding "another cook in the kitchen" for media buying.
Last week we at Active International in Canada launched a fresh new quarterly report "The Bottom Line", with our customers and key partners in mind.
Today, the Active International Canada Team celebrated its 22nd birthday. Cake for breakfast is ok when it's your birthday, right?
Congratulations and kudos to one of Active International's valued clients, FGL Sports & Sport Chek for their innovative use of Social Media to recruit top talent!