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Media360 Review: All Things Programmatic

Posted by Christine Lako on Aug 22, 2018 1:03:16 PM

In today's digital media landscape, Programmatic has been changing the way that media is bought and sold. Programmatic is on the rise, as advertisers are continuing to allocate more ad spend to these types of campaigns.

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Topics: Digital Media, We love our Customers, Media 360, Media & Marketing, programmatic, Programmatic Media, media buying, advertising, DSP, SSP, Programmatic Advertising

Media360 Review: Shopper Marketing & Consumer Loyalty

Posted by Meara Johnson on Jun 4, 2018 12:33:18 PM

Consumer loyalty is arguably one of the most important assets a brand can have. In today’s marketplace there is an abundance of options for shoppers when making purchasing decisions. Whether in store, or online there is no shortage of alternatives for not only products, and services; but also consumption channels. Creating a loyal consumer base or “Cult Consumers” is what separates successful brands from mediocre ones. 

Creating repeat customers can be a struggle for many brands, but with the right strategy and a little incentive for consumers, brands can enter into a mutually beneficial, long term relationship with their purchasers. Loyalty programs and shopper incentives are one of the most tried-and-true methods of engaging with a brand’s audience, while also creating a base of loyal customers.

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Topics: Digital Media, coupons, We love our Customers, customer loyalty, shopper marketing, Media 360, Retail Marketing, Media & Marketing

Our feel-good official corporate charity success story

Posted by KImberly Armstrong on Nov 20, 2013 9:07:00 AM

Meeting Corporate Social Responsibility goals can be challenging for organizations. In order to make a difference in the community, they must be somewhat lofty.

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Topics: We love our Customers, Corporate Social Responsibility, Food Banks Canada, Active Cares

How a US inventory problem helped a Canadian subsidiary

Posted by KImberly Armstrong on Jul 16, 2013 6:00:00 AM

Did you know Canadian subsidiaries of multi-nationals could benefit from the inventory problem of their parent company?

It’s true.

If your business operates worldwide, and you collaborate with a Corporate Trade company with similar reach, then you’re on your way to generating extra value for your media spend or other business expenses.

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Topics: Case Studies, We love our Customers, Corporate Trade 101

Best practices for launching Corporate Trade in your business

Posted by KImberly Armstrong on Jun 10, 2013 12:52:00 PM

So you've signed a Corporate Trade agreement, you have a bank of media Trade Credits
ready to go, and now it’s time to spend them. 

There are a number of factors which can help or impede the successful launch of a new Corporate Trade solution in your business.  Many businesses and agencies alike can be intimidated by the process involved of adding "another cook in the kitchen" for media buying. 

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Topics: Media & Marketing, Agency Perspective, We love our Customers, Corporate Trade 101

Introducing The Bottom Line: A Canadian Corporate Trade Insider Report

Posted by KImberly Armstrong on May 29, 2013 12:38:00 PM

Last week we at Active International in Canada launched a fresh new quarterly report "The Bottom Line", with our customers and key partners in mind. 

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Topics: Media Costs & Trends, Case Studies, We love our Customers, Corporate Trade 101

Happy Birthday to us...

Posted by KImberly Armstrong on May 9, 2013 11:30:00 AM

Today, the Active International Canada Team celebrated its 22nd birthday.  Cake for breakfast is ok when it's your birthday, right?

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Topics: Get to know Active, Active on the road, We love our Customers, Work Culture

Video: Sport Chek innovates to recruit top talent.

Posted by KImberly Armstrong on May 9, 2012 2:14:00 PM

Congratulations and kudos to one of Active International's valued clients, FGL Sports & Sport Chek for their innovative use of Social Media to recruit top talent!

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Topics: Retail Marketing, Media & Marketing, Digital Media, Case Studies, We love our Customers

Case Study: Men's Journal and Corporate Trade

Posted by KImberly Armstrong on Feb 29, 2012 1:46:00 PM

Innovation Spotlight:

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Topics: Corporate Trade Industry Report, Retail Marketing, Media & Marketing, Case Studies, We love our Customers