Facebook launched a new shopping ad format today.

Posted by Kimberly Presnail

Facebook has launched a new video-based shopping ad format called Collection, and along with it a new metric.  The intent? Use video to help marketers amplify product discovery and sales.

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Why is Instagram’s Carousel Available To All Users?

Posted by Arujan Ravindran

 

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FFWD2017: Moving at the Speed of Millennials

Posted by Nataly Khansryri

Part of FFWD2017, Twitter held a session last week discussing how brands can reach out to Millennials on their social media platform. Alyson Gausby, Head of Research at Twitter Canada presented new insights on Canadian Millennials and how to get them on board with your brand.

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Karim Kanji to emcee the iab MIXX Canada September 21

Posted by Kimberly Presnail

I sat down with  Karim Kanji, Director of Social Media Strategy for iNvolved Media (social media division of Active International) who has been selected to emcee the iab MIXX Canada on September 21st.   The conference will explore the meaning of “ME” in the context of big data. Attendees will learn about the incredible uses of big data and how consumers will continue to be asked for personal information in exchange for escalating value.

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Sports Love Social Media: Twitter signs deal with NBA and more!

Posted by Karim Kanji

Twitter:

The microblogging site signed a new exclusive content deal with the NBA.

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Snapchat and Facebook are fighting over users and brands. And so much more.

Posted by Karim Kanji

Facebook.

Facebook is building a better newsfeed. According to a blog post, Facebook announced that all of our feeds will show more posts from family and friends.  

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Snapchat opens Canadian office. And more Social Media News from this past week.

Posted by Karim Kanji

This month, Snapchat joined LinkedIn, Facebook and Twitter in setting up their Canadian operations in Toronto. 

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Last Week in Social Media: May 28-June 3

Posted by Karim Kanji

When you think about pre-roll you probably think about YouTube. Right? Well, now let's add Twitter to this. Although it's still in beta this development will be interesting. How will advertisers and brands react to this? 

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Last Week in Social Media: May 21-27

Posted by Karim Kanji

It's official. We will all be able to do more with Twitter. Although the 140 character limit stays the same, media attachments will no longer use up valuable space. 

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Last Week in Social: May 14-20

Posted by Karim Kanji

Our team here at Active has been busy putting their thoughts down. Scott Miles recently wrote about how brands respond to crisis. And Jessica Harradine wrote about the new changes to Instagram and what this means for advertisers. 

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