RSS header - this is hidden

Media360 Review: Under the Influence

Posted by Stephanie Lim on Oct 20, 2017 10:14:20 AM

There’s no arguing that the number of social media influencers have grown exponentially over recent years. The likes of Kylie Jenner, Michelle Phan, Kat Von D and other social celebrities have literally built empires with their abilities to influence others.

Despite all of the hype, some marketers may be wondering why exactly influencers are so important. How much influence do they really have?  

In this session, Amy Laski from FelicityPR, Richard Wong from #paid, and Jeff Roach from Media Nation discuss:

Read More

Topics: Digital Media, Social Media, instagram

Latest Facebook News - July 2017

Posted by Karim Kanji on Jul 20, 2017 9:57:15 AM

In the everchanging world of Facebook two recent developments have caught our eye that we think are important.

Read More

Topics: Social Media

Facebook launched a new shopping ad format today.

Posted by Kimberly Presnail on Mar 23, 2017 4:58:21 PM

Facebook has launched a new video-based shopping ad format called Collection, and along with it a new metric.  The intent? Use video to help marketers amplify product discovery and sales.

Read More

Topics: Digital Media, Social Media, facebook

Why is Instagram’s Carousel Available To All Users?

Posted by Arujan Ravindran on Mar 23, 2017 12:08:37 PM

 

Read More

Topics: Social Media, instagram

FFWD2017: Moving at the Speed of Millennials

Posted by Nataly Khansryri on Feb 5, 2017 5:27:40 PM

Part of FFWD2017, Twitter held a session last week discussing how brands can reach out to Millennials on their social media platform. Alyson Gausby, Head of Research at Twitter Canada presented new insights on Canadian Millennials and how to get them on board with your brand.

Read More

Topics: Media & Marketing, Digital Media, Active on the road, Social Media

Karim Kanji to emcee the iab MIXX Canada September 21

Posted by Kimberly Presnail on Sep 16, 2016 5:44:32 PM

I sat down with  Karim Kanji, Director of Social Media Strategy for iNvolved Media (social media division of Active International) who has been selected to emcee the iab MIXX Canada on September 21st.   The conference will explore the meaning of “ME” in the context of big data. Attendees will learn about the incredible uses of big data and how consumers will continue to be asked for personal information in exchange for escalating value.

Read More

Topics: Media & Marketing, Get to know Active, Digital Media, Active on the road, Social Media, iNvolvedMedia

Sports Love Social Media: Twitter signs deal with NBA and more!

Posted by Karim Kanji on Jul 21, 2016 4:31:39 PM

Twitter:

The microblogging site signed a new exclusive content deal with the NBA.

Read More

Topics: Social Media

Snapchat and Facebook are fighting over users and brands. And so much more.

Posted by Karim Kanji on Jul 5, 2016 12:01:17 PM

Facebook.

Facebook is building a better newsfeed. According to a blog post, Facebook announced that all of our feeds will show more posts from family and friends.  

Read More

Topics: Social Media

Snapchat opens Canadian office. And more Social Media News from this past week.

Posted by Karim Kanji on Jun 10, 2016 10:21:01 AM

This month, Snapchat joined LinkedIn, Facebook and Twitter in setting up their Canadian operations in Toronto. 

Read More

Topics: Social Media