RSS header - this is hidden

Influence THIS Recap

Posted by Steve Muscat on Jun 12, 2018 11:31:28 AM

I had the pleasure of attending the Influence THIS conference in Toronto a few weeks ago. Attended by Canada's top brands, agencies, and publishers, this conference was all about connections in the business ecosystem, and how brands can leverage influencers and content marketing in their promotional plans. 

There were many great sessions throughout the day, but a few stood out as particularly interesting and informative. 

Read More

Topics: Media & Marketing, Retail Marketing, Social Media, facebook, marketing, influencers, Digital Marketing, e-commerce, conference

Media360 Review: Shopper Marketing & Consumer Loyalty

Posted by Meara Johnson on Jun 4, 2018 12:33:18 PM

Consumer loyalty is arguably one of the most important assets a brand can have. In today’s marketplace there is an abundance of options for shoppers when making purchasing decisions. Whether in store, or online there is no shortage of alternatives for not only products, and services; but also consumption channels. Creating a loyal consumer base or “Cult Consumers” is what separates successful brands from mediocre ones. 

Creating repeat customers can be a struggle for many brands, but with the right strategy and a little incentive for consumers, brands can enter into a mutually beneficial, long term relationship with their purchasers. Loyalty programs and shopper incentives are one of the most tried-and-true methods of engaging with a brand’s audience, while also creating a base of loyal customers.

Read More

Topics: Media & Marketing, We love our Customers, Retail Marketing, Digital Media, shopper marketing, customer loyalty, coupons, Media 360

RCC Retail Marketing Conference Recap: Voice Search

Posted by Christine Lako on Apr 13, 2018 11:08:06 AM

With voice activated devices such as the Amazon Echo and Google Home becoming increasingly more prominent, retailers have a great deal to consider when incorporating this medium into their retail marketing strategies.

Read More

Topics: Media & Marketing, Retail Marketing, marketing, voice search, technology, AI

More than a smart inventory solution

Posted by Stephanie Lim on Oct 18, 2017 5:52:13 PM

Many consumer brands who first encounter corporate trade tend to use it as a financial alternative to liquidating excess inventory

Read More

Topics: Media & Marketing, Retail Marketing, Marketing on a Budget, Corporate Trade, Digital Media

Pokémon Go : what the future will look like for advertisers

Posted by Alessya Paoletti on Aug 2, 2016 1:30:52 PM

Pokémon Go is now the biggest mobile game in North American history. The app has over 75 million downloads and counting. Apple reported that Pokémon Go has generated more downloads in the App Store during its first week than any other app. There is no doubt that advertisers want to jump all over this viral app but what does Pokémon Go’s future look like for advertisers?

Read More

Topics: Media & Marketing, Retail Marketing, Digital Media

Bringing an omni channel retail vision to life on a budget

Posted by KImberly Armstrong on Aug 14, 2013 11:59:00 AM

We live in the world of iPhones, androids, tablets and apps. Consumers have bought into the fast-paced experiential age and in doing so, they’ve broadened their shopping options internationally, and shortened their attention spans. What’s a brick and morter retailer to do?

Some relate today’s complicated brand/consumer relationship to love, romance and dating.  To create a meaningful connection with someone in a fragmented market, you need to make a lasting impression.  You must woo.  It takes a few dinners, drinks and desserts before you can think about engaging them in a longer term commitment.

Read More

Topics: Media & Marketing, Retail Marketing, Marketing on a Budget, Case Studies

Holiday gift giving to feel good about

Posted by Andrea Allen on Dec 12, 2012 4:24:00 PM

The holiday season is a time of giving. We'll give gifts to our children, our parents, those cousins we see once-a-year, our co-workers, dog walkers, and of course, the odd gift to ourselves (because we deserve it after all). However it's the season not just of giving gifts to our family and friends, it’s also the time when many of us contribute to our personal charities of choice.

Read More

Topics: Media & Marketing, Corporate Social Responsibility, Retail Marketing

The Corporate Trade industry report: digital pop up stores (Nov 2012)

Posted by Andrea Allen on Nov 16, 2012 4:12:00 PM

Digital Pop-Up Stores

Read More

Topics: Corporate Trade Industry Report, Media & Marketing, Retail Marketing, Media Costs & Trends

7 reasons Corporate Trade is a smart choice for marketers

Posted by KImberly Armstrong on Sep 19, 2012 3:45:00 PM

Despite an uncertain global economy, one thing has remained on a steady incline –advertising investment. Zenith Optimedia’s ad spend forecast predicts a jump of $24 million in North America and almost $100 million around the world from 2010 to 2014.

Meanwhile, CXOs across North America are seeking ways to improve their cash flow and reduce operating expenditures. More than ever before, marketers are put under the microscope each month to produce results and deliver a positive ROI.

Read More

Topics: Corporate Trade Industry Report, Cost Management, EBIT, Media & Marketing, Agency Perspective, Retail Marketing, Marketing on a Budget, Media Costs & Trends