Pokémon Go : what the future will look like for advertisers

Posted by Alessya Paoletti

Pokémon Go is now the biggest mobile game in North American history. The app has over 75 million downloads and counting. Apple reported that Pokémon Go has generated more downloads in the App Store during its first week than any other app. There is no doubt that advertisers want to jump all over this viral app but what does Pokémon Go’s future look like for advertisers?

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Bringing an omni channel retail vision to life on a budget

Posted by KImberly Armstrong

We live in the world of iPhones, androids, tablets and apps. Consumers have bought into the fast-paced experiential age and in doing so, they’ve broadened their shopping options internationally, and shortened their attention spans. What’s a brick and morter retailer to do?

Some relate today’s complicated brand/consumer relationship to love, romance and dating.  To create a meaningful connection with someone in a fragmented market, you need to make a lasting impression.  You must woo.  It takes a few dinners, drinks and desserts before you can think about engaging them in a longer term commitment.

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Holiday gift giving to feel good about

Posted by Andrea Allen

The holiday season is a time of giving. We'll give gifts to our children, our parents, those cousins we see once-a-year, our co-workers, dog walkers, and of course, the odd gift to ourselves (because we deserve it after all). However it's the season not just of giving gifts to our family and friends, it’s also the time when many of us contribute to our personal charities of choice.

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The Corporate Trade industry report: digital pop up stores (Nov 2012)

Posted by Andrea Allen

Digital Pop-Up Stores

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7 reasons Corporate Trade is a smart choice for marketers

Posted by KImberly Armstrong

Despite an uncertain global economy, one thing has remained on a steady incline –advertising investment. Zenith Optimedia’s ad spend forecast predicts a jump of $24 million in North America and almost $100 million around the world from 2010 to 2014.

Meanwhile, CXOs across North America are seeking ways to improve their cash flow and reduce operating expenditures. More than ever before, marketers are put under the microscope each month to produce results and deliver a positive ROI.

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The Corporate Trade industry report : July 20 2012

Posted by KImberly Armstrong

A Flat Economy presents opportunities for CPG

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The Corporate Trade industry report : July 4 2012

Posted by KImberly Armstrong

Europe: Wall Street vs. Main Street

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The Corporate Trade industry report : June 22, 2012

Posted by KImberly Armstrong

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The Corporate Trade industry report : June 19 2012

Posted by KImberly Armstrong

Facebook: A More Targeted Way to Reach your Consumer

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Video: Sport Chek innovates to recruit top talent.

Posted by KImberly Armstrong

Congratulations and kudos to one of Active International's valued clients, FGL Sports & Sport Chek for their innovative use of Social Media to recruit top talent!

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