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Canadian Grocer Thought Leadership Conference Recap

Posted by Steve Muscat on Nov 29, 2018 12:14:33 PM

Earlier this month, I had the pleasure of attending the Canadian Grocer Thought Leadership CEO Conference, which is a key event in the Canadian grocery industry. The event brings together leaders from Canada’s food industry to discuss new and innovative approaches that will shape the future of the industry.

A session that stood out from the day’s schedule was entitled “Spoiler Alert: Your Customers are Cheating on You,” featuring Carman Allison from Nielsen. Unsurprisingly, the session focused on consumer disloyalty, much of which is driven by the tendency to shop based on price to spend less money or "loyal to being disloyal." In fact, 70% of customers try to spend less, and are focused on value when they shop.

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Topics: Media & Marketing, marketing, Retail Marketing, conference, e-commerce, shopper marketing, consumers, grocery, grocery trends

Marketing Evolution Conference Recap

Posted by Christine Lako on Oct 1, 2018 8:00:00 AM

Last week, two members from Active had the opportunity to attend the Fall edition of the Marketing Evolution C-Suite Summit in Toronto. Karim Kanji, Director, Social Media Strategy, and Steve Muscat, VP, Strategic Partnerships, took some time away from their busy schedules to share some takeaways from the conference. 

There were many great sessions throughout the day, but a few stood out as particularly interesting and informative. 

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Topics: Media & Marketing, marketing, Retail Marketing, Digital Marketing, conference, e-commerce, shopper marketing, consumers

STORE2018 : Conference Recap

Posted by Steve Muscat on Aug 30, 2018 4:47:20 PM

Earlier this Summer Steve Muscat, VP, Strategic Partnerships attended STORE2018 , Canada’s largest retail conference. A 2 day long event consisting of informative sessions lead by industry thought leaders, plenty of networking opportunities, and several interactive idea provoking panels. Steve returned to Active with valuable insight from the conference which was then passed down to the team.

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Topics: Retail Marketing, conference, strategy, sales, e-commerce, shopper marketing, AI, technology, marketing, Media & Marketing

Influence THIS Recap

Posted by Steve Muscat on Jun 12, 2018 11:31:28 AM

I had the pleasure of attending the Influence THIS conference in Toronto a few weeks ago. Attended by Canada's top brands, agencies, and publishers, this conference was all about connections in the business ecosystem, and how brands can leverage influencers and content marketing in their promotional plans. 

There were many great sessions throughout the day, but a few stood out as particularly interesting and informative. 

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Topics: Social Media, facebook, Media & Marketing, influencers, marketing, Retail Marketing, Digital Marketing, conference, e-commerce

Media360 Review: Shopper Marketing & Consumer Loyalty

Posted by Meara Johnson on Jun 4, 2018 12:33:18 PM

Consumer loyalty is arguably one of the most important assets a brand can have. In today’s marketplace there is an abundance of options for shoppers when making purchasing decisions. Whether in store, or online there is no shortage of alternatives for not only products, and services; but also consumption channels. Creating a loyal consumer base or “Cult Consumers” is what separates successful brands from mediocre ones. 

Creating repeat customers can be a struggle for many brands, but with the right strategy and a little incentive for consumers, brands can enter into a mutually beneficial, long term relationship with their purchasers. Loyalty programs and shopper incentives are one of the most tried-and-true methods of engaging with a brand’s audience, while also creating a base of loyal customers.

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Topics: Digital Media, coupons, We love our Customers, customer loyalty, shopper marketing, Media 360, Retail Marketing, Media & Marketing

RCC Retail Marketing Conference Recap: Voice Search

Posted by Christine Lako on Apr 13, 2018 11:08:06 AM

With voice activated devices such as the Amazon Echo and Google Home becoming increasingly more prominent, retailers have a great deal to consider when incorporating this medium into their retail marketing strategies.

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Topics: Media & Marketing, voice search, marketing, Retail Marketing, technology, AI

More than a smart inventory solution

Posted by Stephanie Lim on Oct 18, 2017 5:52:13 PM

Many consumer brands who first encounter corporate trade tend to use it as a financial alternative to liquidating excess inventory

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Topics: Corporate Trade, Media & Marketing, Marketing on a Budget, Retail Marketing, Digital Media

Pokémon Go : what the future will look like for advertisers

Posted by Alessya Paoletti on Aug 2, 2016 1:30:52 PM

Pokémon Go is now the biggest mobile game in North American history. The app has over 75 million downloads and counting. Apple reported that Pokémon Go has generated more downloads in the App Store during its first week than any other app. There is no doubt that advertisers want to jump all over this viral app but what does Pokémon Go’s future look like for advertisers?

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Topics: Digital Media, Media & Marketing, Retail Marketing

Bringing an omni channel retail vision to life on a budget

Posted by KImberly Armstrong on Aug 14, 2013 11:59:00 AM

We live in the world of iPhones, androids, tablets and apps. Consumers have bought into the fast-paced experiential age and in doing so, they’ve broadened their shopping options internationally, and shortened their attention spans. What’s a brick and morter retailer to do?

Some relate today’s complicated brand/consumer relationship to love, romance and dating.  To create a meaningful connection with someone in a fragmented market, you need to make a lasting impression.  You must woo.  It takes a few dinners, drinks and desserts before you can think about engaging them in a longer term commitment.

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Topics: Marketing on a Budget, Retail Marketing, Media & Marketing, Case Studies