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Thought Leaders of Active: Ahmed Al-Waili's Panel at the MediaPost Data & Programmatic Summit

Posted by Christine Lako on Sep 26, 2018 7:30:00 AM

Recently, Ahmed Al-Waili, Active Canada's Director of Programmatic, traveled to Lake Tahoe, California, to participate in a panel discussion at the MediaPost Data & Programmatic Insider Summit

Attended by advertisers, agencies, and vendors, the conference was about all things programmatic, including common challenges faced in the space, solutions to those issues, and how people are leveraging the technology for their campaigns. 

With over 8 years of online marketing experience and 6 years in the programmatic space on both the buy and sell sides, Ahmed was a fitting choice to participate in the conference as a speaker. Ahmed joined several industry colleagues in a panel discussion entitled "Can Programmatic Build Brand?"

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Topics: Media & Marketing, technology, AI, Programmatic Advertising, Programmatic Media, programmatic, conference

Media360 Review: All Things Programmatic

Posted by Christine Lako on Aug 22, 2018 1:03:16 PM

In today's digital media landscape, Programmatic has been changing the way that media is bought and sold. Programmatic is on the rise, as advertisers are continuing to allocate more ad spend to these types of campaigns.

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Topics: Digital Media, We love our Customers, Media 360, Media & Marketing, programmatic, Programmatic Media, media buying, advertising, DSP, SSP, Programmatic Advertising