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Podcast: Digital News of the Day - Nike Ad and Canadian Senate New Rules

Posted by Karim Kanji on Sep 19, 2018 9:00:00 AM

Karim Kanji and Ahmed Al-Waili have re-launched the Active International podcast. On a regular basis, these co-hosts will be sharing their thoughts and opinions on recent news related to digital marketing and advertising.

Karim Kanji is the Director, Social Media Strategy at Active and has been with the company since February 2016. In addition to helping clients develop and execute strong social media campaigns, Karim has his own podcast, Welcome!, where he has interesting conversations with interesting people. 

Ahmed Al-Waili joined Active in February 2018 as the Director, Programmatic. He helps educate clients about Programmatic media, and his prior experience on both the buy and sell sides of Programmatic allows him to help clients achieve more with their campaigns.  

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Topics: Media & Marketing, Media Costs & Trends, Digital Media, Social Media, advertising, podcasts, marketing, podcast, digital audio, Digital Marketing, news, digital news

Media360 Review: The Future of Audio is Digital

Posted by Christine Lako on Mar 8, 2018 11:46:39 AM

Over the past  few years, we have seen a consistent increase in digital content, which has paved the way for increased advertising opportunities and spend. It's no surprise that audio has been following the same trend, with digital audio and podcasts emerging as hot topics in the industry. 

In Active's latest #Media360 session on March 1st, a panel of experts discussed how podcasts are reshaping the future of advertising. The discussion was moderated by Active's own Karim Kanji, Director of Social Media Strategy, and also featured the following panelists:

  • Jeff Ulster, Chief Content and Technology Officer, The Podcast Exchange
  • Robert "Bob" Kane, VP Sales, The Podcast Exchange
  • Stuart Coxe, Executive Producer, Entertainment One
  • James Fragomeni, Director of Partnerships, leanStream

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Topics: Digital Media, iNvolvedMedia, podcasts, podcast, digital audio

10 Things We Learned at Day 2 of Advertising Week

Posted by Karim Kanji on Sep 27, 2017 9:03:41 AM

On Tuesday, Advertising Week played host to a podcasting summit called The Power Of Audio. Here are 10 things we learned from today's summit:

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Topics: #awnewyork, advertising week, podcasts