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Podcast: Advertising Update - Feb 15 2019

Posted by Karim Kanji on Feb 15, 2019 3:37:01 PM

Welcome to the Active International Canada podcast. My name is Karim Kanji. Let's get on with the show! 

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Topics: Media & Marketing, media buying, Digital Media, advertising, podcasts, marketing, podcast, news, digital news, Media, consumers, eSports, snapchat, twitter

Podcast: Advertising Update - eSports (Feb 4, 2019)

Posted by Karim Kanji on Feb 4, 2019 12:05:11 PM

Welcome to the Active International Canada podcast. My name is Karim Kanji. Today I'm pleased to welcome Anne-Amor Nepomuceno and Christine Lako. 

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Topics: Media & Marketing, media buying, Digital Media, advertising, podcasts, marketing, news, digital news, Media, consumers, eSports

Podcast: Advertising Update - Jan 24 2019

Posted by Karim Kanji on Jan 24, 2019 4:23:35 PM

 

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Topics: Media & Marketing, media buying, Digital Media, facebook, advertising, podcasts, marketing, podcast, news, digital news, Media, consumers, eSports

Podcast: Advertising Update - Jan 18 2019

Posted by Karim Kanji on Jan 18, 2019 4:14:33 PM

Welcome to the Active International Canada podcast. My name is Karim Kanji. Let's get on with the show!

 

 

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Topics: Media & Marketing, media buying, Digital Media, facebook, advertising, podcasts, marketing, podcast, news, digital news, Media, consumers, eSports, snapchat, spotify

Podcast: Advertising Update - Jan 10 2019

Posted by Karim Kanji on Jan 16, 2019 2:39:45 PM

Welcome to the Active International Canada podcast. My name is Karim Kanji. Happy New Year!

In this episode we talk about:

- eMarketer predicts average time on Facebook in 2019 will hover around 40 minutes per day.
www.emarketer.com/content/predicti…2019?ecid=NL1009

- Snapchat reports that teen males on the platform list "gaming" as a top 3 activity.
forbusiness.snapchat.com/blog/looking…ends-of-2019

- Spotify is testing sponsorships of the Discussion Weekly playlist.
rainnews.com/spotify-testing-br…r-discover-weekly/

- eSports will bring in $3B in advertising revenue by 2020.
www.cantechletter.com/2018/11/esport…hris-overholt/

- Drake and Ed sheeran dominated the music streaming space in 2018.
rainnews.com/drake-tops-2018-in…s-canadian-report/

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Topics: Media & Marketing, media buying, Digital Media, facebook, advertising, podcasts, marketing, podcast, news, digital news, Media, consumers, eSports, snapchat, spotify

Podcast: Video Advertising

Posted by Karim Kanji on Dec 6, 2018 3:14:59 PM

Video Advertising is a huge part of the marketing mix for brands. Whether it's YouTube, Facebook, or programmatic, video advertising is not new. However, it can result in huge opportunity for brands looking to build on reputation or drive sales.

Following our most recent #Media360 event, Karim Kanji, who is the Director, Social Media Strategy at Active Canada, sat down with two of the panelists from the event for a quick chat on video advertising.  

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Topics: Media & Marketing, media buying, Digital Media, advertising, podcasts, marketing, podcast, Media 360, Digital Marketing, news, digital news, Media, consumers, video, digital video

Podcast: #AWNewYork 2018: Day 2 Recap

Posted by Karim Kanji on Oct 3, 2018 8:22:16 AM

As part of their ongoing coverage of #AWNewYork, co-hosts Ahmed Al-Waili and Karim Kanji sat down after Day 2 of the 15th edition of Advertising Week New York to discuss a couple of takeaways.

AdWeek is one of the largest gatherings of advertising professionals in North America.

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Topics: Media & Marketing, Digital Media, Social Media, advertising, podcasts, marketing, podcast, digital audio, #LifeAtActive, Digital Marketing, news, digital news, Media, cannabis, eSports

Podcast: #AWNewYork 2018: Day 1 Recap

Posted by Karim Kanji on Oct 1, 2018 6:26:20 PM

Co-hosts Ahmed Al-Waili and Karim Kanji sat down after day 1 of the 15th edition of Advertising Week New York to discuss a couple of takeaways. 

Otherwise known as AdWeek, this event is one of the largest gatherings of advertising professionals in North America.

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Topics: Media & Marketing, Digital Media, Social Media, advertising, podcasts, marketing, podcast, digital audio, #LifeAtActive, Digital Marketing, news, digital news, Media, cannabis, eSports

Podcast: Interview with Dean Wilson - Active CEO, International Division

Posted by Christine Lako on Sep 25, 2018 10:42:58 AM

Active Canada recently had a visitor from across the pond: Dean Wilson, CEO of the International Division dropped by for a few days to share some global updates with the team.

While he was in town, Dean also sat down with Karim Kanji, Director, Social Media Strategy, to do an exclusive interview for the Active International podcast

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Topics: Media & Marketing, Get to know Active, Media Costs & Trends, Digital Media, Social Media, advertising, podcasts, marketing, podcast, digital audio, #LifeAtActive, Digital Marketing, news, digital news, Media