Attribution challenges, influential brands, mobile game changers, and more.

Posted by Christine Lako

I had the pleasure of taking part in toronto's ad week FFWD2017, here's a re-cap of some of my most important takeaways in the digital space.

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FFWD2017 Re-cap: How to be a creative led company in a data led world

Posted by Kimberly Presnail

In a world quickly turning towards Artificial Intelligence (AI) we already put out on average 7TB data per human.   I imagine that’s only going to grow.

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FFWD2017: Moving at the Speed of Millennials

Posted by Nataly Khansryri

Part of FFWD2017, Twitter held a session last week discussing how brands can reach out to Millennials on their social media platform. Alyson Gausby, Head of Research at Twitter Canada presented new insights on Canadian Millennials and how to get them on board with your brand.

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How financial service marketers must adapt with the rapid shift to mobile

Posted by Nataly Khansryri

Facebook FFWD 2017 - Monday,  January 30th 2017

This week, we attended a Facebook Session at the FFWD 2017 Conference in toronto. Speakers Erin Elofson, Director of Auto and Financial Services and Rick Malhotra, Director of Client Measurement from Facebook Canada discussed the steps that the financial services industry must take in order to adapt to the rapid shift to mobile. In order for businesses to prosper, they will need to provide forward-looking customer experiences and measurement strategies in the mobile market.

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Adblock Plus: Policing the Internet

Posted by Laura Steffler

 

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Karim Kanji to emcee the iab MIXX Canada September 21

Posted by Kimberly Presnail

I sat down with  Karim Kanji, Director of Social Media Strategy for iNvolved Media (social media division of Active International) who has been selected to emcee the iab MIXX Canada on September 21st.   The conference will explore the meaning of “ME” in the context of big data. Attendees will learn about the incredible uses of big data and how consumers will continue to be asked for personal information in exchange for escalating value.

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Pokémon Go : what the future will look like for advertisers

Posted by Alessya Paoletti

Pokémon Go is now the biggest mobile game in North American history. The app has over 75 million downloads and counting. Apple reported that Pokémon Go has generated more downloads in the App Store during its first week than any other app. There is no doubt that advertisers want to jump all over this viral app but what does Pokémon Go’s future look like for advertisers?

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Brand Response to Crisis: Fort McMurray

Posted by Scott Miles

You’ve pulled over on the side of a country road because one of your back tires has collapsed. You have no cellphone (bear with me), and there isn’t an “ONroute” in sight.

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Instagram's new look and what it means for advertisers

Posted by Jessica Harradine

Instagram is an app I personally use many times a day; scrolling through it first before any other. When I think of Instagram, I automatically think of their iconic brown and beige camera logo that has resonated with all users since its launch in 2010.

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This Week in Social Media: April 22-28

Posted by Karim Kanji

Here is what we hope to be a weekly report from Active International's social media team, iNvolved Media.

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