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Podcast: Video Advertising

Posted by Karim Kanji on Dec 6, 2018 3:14:59 PM

Video Advertising is a huge part of the marketing mix for brands. Whether it's YouTube, Facebook, or programmatic, video advertising is not new. However, it can result in huge opportunity for brands looking to build on reputation or drive sales.

Following our most recent #Media360 event, Karim Kanji, who is the Director, Social Media Strategy at Active Canada, sat down with two of the panelists from the event for a quick chat on video advertising.  

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Topics: podcast, marketing, advertising, Digital Media, news, digital news, Digital Marketing, podcasts, Media & Marketing, video, digital video, Media 360, Media, media buying, consumers

Canadian Grocer Thought Leadership Conference Recap

Posted by Steve Muscat on Nov 29, 2018 12:14:33 PM

Earlier this month, I had the pleasure of attending the Canadian Grocer Thought Leadership CEO Conference, which is a key event in the Canadian grocery industry. The event brings together leaders from Canada’s food industry to discuss new and innovative approaches that will shape the future of the industry.

A session that stood out from the day’s schedule was entitled “Spoiler Alert: Your Customers are Cheating on You,” featuring Carman Allison from Nielsen. Unsurprisingly, the session focused on consumer disloyalty, much of which is driven by the tendency to shop based on price to spend less money or "loyal to being disloyal." In fact, 70% of customers try to spend less, and are focused on value when they shop.

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Topics: Media & Marketing, marketing, Retail Marketing, conference, e-commerce, shopper marketing, consumers, grocery, grocery trends

Podcast: #AWNewYork 2018: Day 4 Recap

Posted by Karim Kanji on Oct 5, 2018 9:34:14 AM

As part of their ongoing coverage of #AWNewYork, co-hosts Ahmed Al-Waili and Karim Kanji sat down after the 4th and final day of the 15th edition of Advertising Week New York to discuss a couple of takeaways.

AdWeek is one of the largest gatherings of advertising professionals in North America.

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Topics: podcast, marketing, advertising, digital audio, Digital Media, Social Media, Digital Marketing, podcasts, Media & Marketing, #LifeAtActive, Media, influencer marketing, influencers, facebook, brands, authenticity, Corporate Social Responsibility, Messaging, Voice and Audio

Podcast: #AWNewYork 2018: Day 3 Recap

Posted by Karim Kanji on Oct 4, 2018 9:17:44 AM

As part of their ongoing coverage of #AWNewYork, co-hosts Ahmed Al-Waili and Karim Kanji sat down after Day 3 of the 15th edition of Advertising Week New York to discuss a couple of takeaways.

AdWeek is one of the largest gatherings of advertising professionals in North America.

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Topics: podcast, marketing, advertising, digital audio, Digital Media, Social Media, Digital Marketing, podcasts, Media & Marketing, #LifeAtActive, Media, eSports, influencer marketing, influencers, facebook, snapchat, cannabis

Podcast: #AWNewYork 2018: Day 2 Recap

Posted by Karim Kanji on Oct 3, 2018 8:22:16 AM

As part of their ongoing coverage of #AWNewYork, co-hosts Ahmed Al-Waili and Karim Kanji sat down after Day 2 of the 15th edition of Advertising Week New York to discuss a couple of takeaways.

AdWeek is one of the largest gatherings of advertising professionals in North America.

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Topics: podcast, marketing, advertising, digital audio, Digital Media, news, digital news, Social Media, Digital Marketing, podcasts, Media & Marketing, #LifeAtActive, Media, cannabis, eSports

Podcast: #AWNewYork 2018: Day 1 Recap

Posted by Karim Kanji on Oct 1, 2018 6:26:20 PM

Co-hosts Ahmed Al-Waili and Karim Kanji sat down after day 1 of the 15th edition of Advertising Week New York to discuss a couple of takeaways. 

Otherwise known as AdWeek, this event is one of the largest gatherings of advertising professionals in North America.

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Topics: podcast, marketing, advertising, digital audio, Digital Media, news, digital news, Social Media, Digital Marketing, podcasts, Media & Marketing, #LifeAtActive, Media, cannabis, eSports

Marketing Evolution Conference Recap

Posted by Christine Lako on Oct 1, 2018 8:00:00 AM

Last week, two members from Active had the opportunity to attend the Fall edition of the Marketing Evolution C-Suite Summit in Toronto. Karim Kanji, Director, Social Media Strategy, and Steve Muscat, VP, Strategic Partnerships, took some time away from their busy schedules to share some takeaways from the conference. 

There were many great sessions throughout the day, but a few stood out as particularly interesting and informative. 

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Topics: Media & Marketing, marketing, Retail Marketing, Digital Marketing, conference, e-commerce, shopper marketing, consumers

Thought Leaders of Active: Ahmed Al-Waili's Panel at the MediaPost Data & Programmatic Summit

Posted by Christine Lako on Sep 26, 2018 7:30:00 AM

Recently, Ahmed Al-Waili, Active Canada's Director of Programmatic, traveled to Lake Tahoe, California, to participate in a panel discussion at the MediaPost Data & Programmatic Insider Summit

Attended by advertisers, agencies, and vendors, the conference was about all things programmatic, including common challenges faced in the space, solutions to those issues, and how people are leveraging the technology for their campaigns. 

With over 8 years of online marketing experience and 6 years in the programmatic space on both the buy and sell sides, Ahmed was a fitting choice to participate in the conference as a speaker. Ahmed joined several industry colleagues in a panel discussion entitled "Can Programmatic Build Brand?"

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Topics: Media & Marketing, technology, AI, Programmatic Advertising, Programmatic Media, programmatic, conference

Podcast: Interview with Dean Wilson - Active CEO, International Division

Posted by Christine Lako on Sep 25, 2018 10:42:58 AM

Active Canada recently had a visitor from across the pond: Dean Wilson, CEO of the International Division dropped by for a few days to share some global updates with the team.

While he was in town, Dean also sat down with Karim Kanji, Director, Social Media Strategy, to do an exclusive interview for the Active International podcast

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Topics: podcast, marketing, advertising, digital audio, Digital Media, news, digital news, Social Media, Digital Marketing, podcasts, Media Costs & Trends, Media & Marketing, Get to know Active, #LifeAtActive, Media