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2018 Facebook Summit Recap: #SheMeansBusiness

Posted by Nataly Khansryri on Apr 16, 2018 3:44:06 PM

I had the pleasure of attending the #SheMeansBusiness workshop at the 2018 Facebook Summit. Professional women were able to share encouragement for one another not only in the work environment, but also showing each other emotional support.

The workshop stressed that as women, our greatest challenge is our internal critic. Lisa McCarthy, CEO of Fast Forward Group, had the female attendees perform exercises in order to help us manage our inner critics.

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Topics: Media & Marketing, Social Media, iNvolvedMedia, facebook, women in the workplace

RCC Retail Marketing Conference Recap: Voice Search

Posted by Christine Lako on Apr 13, 2018 11:08:06 AM

With voice activated devices such as the Amazon Echo and Google Home becoming increasingly more prominent, retailers have a great deal to consider when incorporating this medium into their retail marketing strategies.

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Topics: Media & Marketing, Retail Marketing, marketing, voice search, technology, AI

2018 Facebook Summit Recap: Boost Brand Session

Posted by Nataly Khansryri on Apr 11, 2018 4:07:41 PM

At the 2018 Facebook Summit, I attended the Boost Brand session. It focused on how to understand business, brands, and people. People are moving at a faster pace than businesses, which can be a problem if you are stagnant in the way you do business. However, it can be an opportunity if you are able to embrace and adapt to the changes within your environment, especially if you can do it faster than the competition.

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Topics: Media & Marketing, Social Media, iNvolvedMedia, facebook

More than a smart inventory solution

Posted by Stephanie Lim on Oct 18, 2017 5:52:13 PM

Many consumer brands who first encounter corporate trade tend to use it as a financial alternative to liquidating excess inventory

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Topics: Media & Marketing, Retail Marketing, Marketing on a Budget, Corporate Trade, Digital Media

Top 2017 Digital Marketing trends you can exploit by trading up

Posted by Esther Tak on Jun 22, 2017 9:18:38 AM

With the new digital age come new media trends and shifts. Staying aware of emerging opportunities will allow marketers to exploit them and stay ahead of the game. 

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Topics: Media & Marketing, Corporate Trade, Digital Media

Here's how to guarantee ROI on your fall ad campaign.

Posted by Isidora Roskic on Jun 16, 2017 12:59:29 PM

Companies are always looking to achieve more sales but finding new business routes and new customers is a constant challenge. Locking-in product sales and guaranteed ROI from your advertising spend isn't always a reality.  More and more sales and marketing leaders are taking advantage of the corporate trade model to create a 15% safety net for their ROI.  

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Topics: Media & Marketing, Media Costs & Trends, Corporate Trade, Digital Media, Inventory Turnover & Closeouts

2017 IAB Programmatic Symposium Key Takeaways

Posted by Esther Tak on May 29, 2017 10:40:14 AM

The IAB Programmatic Symposium- Be Clear Now: Transparency, Brand Safety and Growth in an Automated Era, brought buyers and sellers together to address common challenges the digital industry faces. Challenges including fake news, fraud, brand safety, measurement discrepancies and failures in the supply chain. 

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Topics: Media & Marketing, Corporate Trade, Digital Media

Attribution challenges, influential brands, mobile game changers, and more.

Posted by Christine Lako on Feb 24, 2017 3:35:31 PM

I had the pleasure of taking part in toronto's ad week FFWD2017, here's a re-cap of some of my most important takeaways in the digital space.

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Topics: Media & Marketing, Digital Media, Active on the road

FFWD2017 Re-cap: How to be a creative led company in a data led world

Posted by Kimberly Presnail on Feb 14, 2017 4:38:27 PM

In a world quickly turning towards Artificial Intelligence (AI) we already put out on average 7TB data per human.   I imagine that’s only going to grow.

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Topics: Media & Marketing, Digital Media, Active on the road