I had the pleasure of attending the #SheMeansBusiness workshop at the 2018 Facebook Summit. Professional women were able to share encouragement for one another not only in the work environment, but also showing each other emotional support.
The workshop stressed that as women, our greatest challenge is our internal critic. Lisa McCarthy, CEO of Fast Forward Group, had the female attendees perform exercises in order to help us manage our inner critics.
With voice activated devices such as the Amazon Echo and Google Home becoming increasingly more prominent, retailers have a great deal to consider when incorporating this medium into their retail marketing strategies.Read More
At the 2018 Facebook Summit, I attended the Boost Brand session. It focused on how to understand business, brands, and people. People are moving at a faster pace than businesses, which can be a problem if you are stagnant in the way you do business. However, it can be an opportunity if you are able to embrace and adapt to the changes within your environment, especially if you can do it faster than the competition.Read More
With the new digital age come new media trends and shifts. Staying aware of emerging opportunities will allow marketers to exploit them and stay ahead of the game.Read More
Companies are always looking to achieve more sales but finding new business routes and new customers is a constant challenge. Locking-in product sales and guaranteed ROI from your advertising spend isn't always a reality. More and more sales and marketing leaders are taking advantage of the corporate trade model to create a 15% safety net for their ROI.Read More
The IAB Programmatic Symposium- Be Clear Now: Transparency, Brand Safety and Growth in an Automated Era, brought buyers and sellers together to address common challenges the digital industry faces. Challenges including fake news, fraud, brand safety, measurement discrepancies and failures in the supply chain.Read More
I had the pleasure of taking part in toronto's ad week FFWD2017, here's a re-cap of some of my most important takeaways in the digital space.Read More
In a world quickly turning towards Artificial Intelligence (AI) we already put out on average 7TB data per human. I imagine that’s only going to grow.Read More