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More than a smart inventory solution

Posted by Stephanie Lim on Oct 18, 2017 5:52:13 PM

Many consumer brands who first encounter corporate trade tend to use it as a financial alternative to liquidating excess inventory

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Topics: Media & Marketing, Retail Marketing, Marketing on a Budget, Corporate Trade, Digital Media

Top 2017 Digital Marketing trends you can exploit by trading up

Posted by Esther Tak on Jun 22, 2017 9:18:38 AM

With the new digital age come new media trends and shifts. Staying aware of emerging opportunities will allow marketers to exploit them and stay ahead of the game. 

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Topics: Media & Marketing, Corporate Trade, Digital Media

Here's how to guarantee ROI on your fall ad campaign.

Posted by Isidora Roskic on Jun 16, 2017 12:59:29 PM

Companies are always looking to achieve more sales but finding new business routes and new customers is a constant challenge. Locking-in product sales and guaranteed ROI from your advertising spend isn't always a reality.  More and more sales and marketing leaders are taking advantage of the corporate trade model to create a 15% safety net for their ROI.  

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Topics: Media & Marketing, Media Costs & Trends, Corporate Trade, Digital Media, Inventory Turnover & Closeouts

2017 IAB Programmatic Symposium Key Takeaways

Posted by Esther Tak on May 29, 2017 10:40:14 AM

The IAB Programmatic Symposium- Be Clear Now: Transparency, Brand Safety and Growth in an Automated Era, brought buyers and sellers together to address common challenges the digital industry faces. Challenges including fake news, fraud, brand safety, measurement discrepancies and failures in the supply chain. 

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Topics: Media & Marketing, Corporate Trade, Digital Media

Attribution challenges, influential brands, mobile game changers, and more.

Posted by Christine Lako on Feb 24, 2017 3:35:31 PM

I had the pleasure of taking part in toronto's ad week FFWD2017, here's a re-cap of some of my most important takeaways in the digital space.

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Topics: Media & Marketing, Digital Media, Active on the road

FFWD2017 Re-cap: How to be a creative led company in a data led world

Posted by Kimberly Presnail on Feb 14, 2017 4:38:27 PM

In a world quickly turning towards Artificial Intelligence (AI) we already put out on average 7TB data per human.   I imagine that’s only going to grow.

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Topics: Media & Marketing, Digital Media, Active on the road

FFWD2017: Moving at the Speed of Millennials

Posted by Nataly Khansryri on Feb 5, 2017 5:27:40 PM

Part of FFWD2017, Twitter held a session last week discussing how brands can reach out to Millennials on their social media platform. Alyson Gausby, Head of Research at Twitter Canada presented new insights on Canadian Millennials and how to get them on board with your brand.

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Topics: Media & Marketing, Digital Media, Active on the road, Social Media

How financial service marketers must adapt with the rapid shift to mobile

Posted by Nataly Khansryri on Feb 1, 2017 10:38:45 PM

Facebook FFWD 2017 - Monday,  January 30th 2017

This week, we attended a Facebook Session at the FFWD 2017 Conference in toronto. Speakers Erin Elofson, Director of Auto and Financial Services and Rick Malhotra, Director of Client Measurement from Facebook Canada discussed the steps that the financial services industry must take in order to adapt to the rapid shift to mobile. In order for businesses to prosper, they will need to provide forward-looking customer experiences and measurement strategies in the mobile market.

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Topics: Media & Marketing, Digital Media, Active on the road, mobile

Adblock Plus: Policing the Internet

Posted by Laura Steffler on Sep 29, 2016 3:30:26 PM

 

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Topics: Media & Marketing, Digital Media