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Here's how to guarantee ROI on your fall ad campaign.

Posted by Isidora Roskic on Jun 16, 2017 12:59:29 PM

Companies are always looking to achieve more sales but finding new business routes and new customers is a constant challenge. Locking-in product sales and guaranteed ROI from your advertising spend isn't always a reality.  More and more sales and marketing leaders are taking advantage of the corporate trade model to create a 15% safety net for their ROI.  

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Topics: Media & Marketing, Media Costs & Trends, Corporate Trade, Digital Media, Inventory Turnover & Closeouts

Active International’s Media 360 panel discussion answers 20 burning social media questions.

Posted by Kimberly Presnail on Dec 23, 2015 3:49:37 PM

Active International recently moderated a panel discussion on social media strategies, opportunities, and best practices, with a focus on Facebook and Twitter. On the panel were clients Anna Bittner of HSAD (LG) and Teresa Randall of Pinnacle, creative agency representative Brian Howlet of Agency 59, and social media expert Ben Dumas of Involved Media.  The panel was moderated by Joanne Crump, VP Media Services Director for Active International. The event was part of Active’s Media 360 Education series: 90 minute breakfast seminars to share insights, demystify today’s burning media topics, and deliver actionable ideas to our partners.

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Topics: Media & Marketing, Media Costs & Trends, media buying, Digital Media

The challenges and opportunities of programmatic media

Posted by Kimberly Presnail on Jul 15, 2015 11:51:00 AM

Active International’s Media 360 panel discussion answers 17 burning programmatic media questions.

Active International recently moderated a panel discussion on the challenges and opportunities of programmatic media. On the panel were programmatic media experts Grant le Riche of TubeMogul  and Katie Wolf of Acuity Ads, two leading programmatic marketing platform companies.  The panel was moderated by Esther Tak Director, Digital Media for Active International. The event was part of Active’s Media 360 Education series: 90 minute breakfast seminars to share insights, demystify today’s burning media topics, and deliver actionable ideas to our partners.

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Topics: Media & Marketing, Marketing on a Budget, Media Costs & Trends, media buying, Digital Media

Highlights from the BRC's Mid Season Review 2015

Posted by Kimberly Presnail on Feb 4, 2015 5:25:02 PM

Andrea Lloyd, Senior Media Buyer with Active International in Canada, attended the Broadcast Research Council (BRC) mid season review, gaining valuable insight into the Winter/Spring 2015 Mid-Season programming.

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Topics: Media & Marketing, Media Costs & Trends, media buying

4 Ways to re-think your digital advertising

Posted by Joanne Crump on Mar 5, 2014 4:31:00 PM

If you want to stay ahead of your company’s competition, you need to rethink your digital advertising. Technology, and as a result consumer behaviour, is changing so fast it is making everyone’s head spin. Smart marketers are constantly reinventing ways to keep their audience engaged—or risk brand obsolescence.

Here are 4 ways to rethink your digital advertising this year:

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Topics: Media & Marketing, Media Costs & Trends, media buying, Digital Media

Mobile marketing trend: showrooming is an opportunity, not a threat

Posted by KImberly Armstrong on Oct 8, 2013 12:00:00 PM

According to a recent survey from SAS/Leger, showrooming is an opportunity for Canadian retailers, not a threat.

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Topics: Media & Marketing, Media Costs & Trends

Media buying trends: how Canadians use the second screen

Posted by KImberly Armstrong on Sep 24, 2013 10:23:00 AM

The television is no longer the attention-commanding appliance it once was. Today, it shares the spotlight with a variety of ubiquitous devices including smart phones, tablets and computers.

According to this infographic from Seevibes, the iPhone is viewers’ favourite device, representing more than 40% of social TV interactions—an 80% increase over the last 18 months. Tablet and Android use is also growing, while Blackberry and computers are declining.

How does the second screen impact media buying trends? What does the second screen mean for advertisers?

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Topics: Media & Marketing, Media Costs & Trends, media buying, Digital Media

Speed to ROI: Using Trade Credits for Digital Marketing

Posted by KImberly Armstrong on Jul 18, 2013 1:29:00 PM


Canadians are leading the world in internet and social usage, and advertisers are certainly responding.  Some reports have indicated that digital advertising has jumped more than 18% since 2012, and is already surpassing television ad spending for the first time in history in parts of the world.

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Topics: Media & Marketing, Corporate Trade 101, Media Costs & Trends, Digital Media

Introducing The Bottom Line: A Canadian Corporate Trade Insider Report

Posted by KImberly Armstrong on May 29, 2013 12:38:00 PM

Last week we at Active International in Canada launched a fresh new quarterly report "The Bottom Line", with our customers and key partners in mind. 

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Topics: We love our Customers, Corporate Trade 101, Media Costs & Trends, Case Studies