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Podcast: Interview with Dean Wilson - Active CEO, International Division

Posted by Christine Lako on Sep 25, 2018 10:42:58 AM

Active Canada recently had a visitor from across the pond: Dean Wilson, CEO of the International Division dropped by for a few days to share some global updates with the team.

While he was in town, Dean also sat down with Karim Kanji, Director, Social Media Strategy, to do an exclusive interview for the Active International podcast

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Topics: podcast, marketing, advertising, digital audio, Digital Media, news, digital news, Social Media, Digital Marketing, podcasts, Media Costs & Trends, Media & Marketing, Get to know Active, #LifeAtActive, Media

Podcast: Digital News of the Day - Nike Ad and Canadian Senate New Rules

Posted by Karim Kanji on Sep 19, 2018 9:00:00 AM

Karim Kanji and Ahmed Al-Waili have re-launched the Active International podcast. On a regular basis, these co-hosts will be sharing their thoughts and opinions on recent news related to digital marketing and advertising.

Karim Kanji is the Director, Social Media Strategy at Active and has been with the company since February 2016. In addition to helping clients develop and execute strong social media campaigns, Karim has his own podcast, Welcome!, where he has interesting conversations with interesting people. 

Ahmed Al-Waili joined Active in February 2018 as the Director, Programmatic. He helps educate clients about Programmatic media, and his prior experience on both the buy and sell sides of Programmatic allows him to help clients achieve more with their campaigns.  

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Topics: podcast, marketing, advertising, digital audio, Digital Media, news, digital news, Social Media, Digital Marketing, podcasts, Media Costs & Trends, Media & Marketing

Here's how to guarantee ROI on your fall ad campaign.

Posted by Isidora Roskic on Jun 16, 2017 12:59:29 PM

Companies are always looking to achieve more sales but finding new business routes and new customers is a constant challenge. Locking-in product sales and guaranteed ROI from your advertising spend isn't always a reality.  More and more sales and marketing leaders are taking advantage of the corporate trade model to create a 15% safety net for their ROI.  

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Topics: Corporate Trade, Inventory Turnover & Closeouts, Media & Marketing, Media Costs & Trends, Digital Media

Active International’s Media 360 panel discussion answers 20 burning social media questions.

Posted by Kimberly Presnail on Dec 23, 2015 3:49:37 PM

Active International recently moderated a panel discussion on social media strategies, opportunities, and best practices, with a focus on Facebook and Twitter. On the panel were clients Anna Bittner of HSAD (LG) and Teresa Randall of Pinnacle, creative agency representative Brian Howlet of Agency 59, and social media expert Ben Dumas of Involved Media.  The panel was moderated by Joanne Crump, VP Media Services Director for Active International. The event was part of Active’s Media 360 Education series: 90 minute breakfast seminars to share insights, demystify today’s burning media topics, and deliver actionable ideas to our partners.

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Topics: Media & Marketing, Media Costs & Trends, media buying, Digital Media

The challenges and opportunities of programmatic media

Posted by Kimberly Presnail on Jul 15, 2015 11:51:00 AM

Active International’s Media 360 panel discussion answers 17 burning programmatic media questions.

Active International recently moderated a panel discussion on the challenges and opportunities of programmatic media. On the panel were programmatic media experts Grant le Riche of TubeMogul  and Katie Wolf of Acuity Ads, two leading programmatic marketing platform companies.  The panel was moderated by Esther Tak Director, Digital Media for Active International. The event was part of Active’s Media 360 Education series: 90 minute breakfast seminars to share insights, demystify today’s burning media topics, and deliver actionable ideas to our partners.

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Topics: Media & Marketing, Marketing on a Budget, Media Costs & Trends, media buying, Digital Media

Highlights from the BRC's Mid Season Review 2015

Posted by Kimberly Presnail on Feb 4, 2015 5:25:02 PM

Andrea Lloyd, Senior Media Buyer with Active International in Canada, attended the Broadcast Research Council (BRC) mid season review, gaining valuable insight into the Winter/Spring 2015 Mid-Season programming.

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Topics: Media & Marketing, Media Costs & Trends, media buying

4 Ways to re-think your digital advertising

Posted by Joanne Crump on Mar 5, 2014 4:31:00 PM

If you want to stay ahead of your company’s competition, you need to rethink your digital advertising. Technology, and as a result consumer behaviour, is changing so fast it is making everyone’s head spin. Smart marketers are constantly reinventing ways to keep their audience engaged—or risk brand obsolescence.

Here are 4 ways to rethink your digital advertising this year:

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Topics: Media & Marketing, Media Costs & Trends, media buying, Digital Media

Mobile marketing trend: showrooming is an opportunity, not a threat

Posted by KImberly Armstrong on Oct 8, 2013 12:00:00 PM

According to a recent survey from SAS/Leger, showrooming is an opportunity for Canadian retailers, not a threat.

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Topics: Media & Marketing, Media Costs & Trends

Media buying trends: how Canadians use the second screen

Posted by KImberly Armstrong on Sep 24, 2013 10:23:00 AM

The television is no longer the attention-commanding appliance it once was. Today, it shares the spotlight with a variety of ubiquitous devices including smart phones, tablets and computers.

According to this infographic from Seevibes, the iPhone is viewers’ favourite device, representing more than 40% of social TV interactions—an 80% increase over the last 18 months. Tablet and Android use is also growing, while Blackberry and computers are declining.

How does the second screen impact media buying trends? What does the second screen mean for advertisers?

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Topics: Media & Marketing, Media Costs & Trends, Digital Media, media buying