Companies are always looking to achieve more sales but finding new business routes and new customers is a constant challenge. Locking-in product sales and guaranteed ROI from your advertising spend isn't always a reality. More and more sales and marketing leaders are taking advantage of the corporate trade model to create a 15% safety net for their ROI.Read More
Active International recently moderated a panel discussion on social media strategies, opportunities, and best practices, with a focus on Facebook and Twitter. On the panel were clients Anna Bittner of HSAD (LG) and Teresa Randall of Pinnacle, creative agency representative Brian Howlet of Agency 59, and social media expert Ben Dumas of Involved Media. The panel was moderated by Joanne Crump, VP Media Services Director for Active International. The event was part of Active’s Media 360 Education series: 90 minute breakfast seminars to share insights, demystify today’s burning media topics, and deliver actionable ideas to our partners.Read More
Active International’s Media 360 panel discussion answers 17 burning programmatic media questions.
Active International recently moderated a panel discussion on the challenges and opportunities of programmatic media. On the panel were programmatic media experts Grant le Riche of TubeMogul and Katie Wolf of Acuity Ads, two leading programmatic marketing platform companies. The panel was moderated by Esther Tak Director, Digital Media for Active International. The event was part of Active’s Media 360 Education series: 90 minute breakfast seminars to share insights, demystify today’s burning media topics, and deliver actionable ideas to our partners.Read More
Andrea Lloyd, Senior Media Buyer with Active International in Canada, attended the Broadcast Research Council (BRC) mid season review, gaining valuable insight into the Winter/Spring 2015 Mid-Season programming.Read More
If you want to stay ahead of your company’s competition, you need to rethink your digital advertising. Technology, and as a result consumer behaviour, is changing so fast it is making everyone’s head spin. Smart marketers are constantly reinventing ways to keep their audience engaged—or risk brand obsolescence.
Here are 4 ways to rethink your digital advertising this year:
According to a recent survey from SAS/Leger, showrooming is an opportunity for Canadian retailers, not a threat.
The television is no longer the attention-commanding appliance it once was. Today, it shares the spotlight with a variety of ubiquitous devices including smart phones, tablets and computers.
According to this infographic from Seevibes, the iPhone is viewers’ favourite device, representing more than 40% of social TV interactions—an 80% increase over the last 18 months. Tablet and Android use is also growing, while Blackberry and computers are declining.
How does the second screen impact media buying trends? What does the second screen mean for advertisers?
Canadians are leading the world in internet and social usage, and advertisers are certainly responding. Some reports have indicated that digital advertising has jumped more than 18% since 2012, and is already surpassing television ad spending for the first time in history in parts of the world.
Last week we at Active International in Canada launched a fresh new quarterly report "The Bottom Line", with our customers and key partners in mind.