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2018 Upfront Season: A Buyer's Perspective

Posted by Meara Johnson on Jun 11, 2018 3:40:55 PM

The two weeks between the end of May and beginning of June are some of the most exciting weeks for the media industry. Broadcasters put on their best performances, to present their new Fall programming and schedules, and share exciting news about their stations. Our Media team at Active attended all of the events, and have shared their opinions on the new Fall lineups.

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Topics: Media & Marketing, Agency Perspective, media buying, broadcast, fall buying

Brand Safety: Protecting Your Brand in the Era of Fake News

Posted by Meara Johnson on May 10, 2018 4:29:46 PM

What is brand safety, and what are the costs of ignoring it? Imagine investing a large portion of your marketing budget into a campaign that was served alongside inappropriate, offensive, or simply misaligned content. Not only could a poorly placed ad be a waste of your investment, but it would tarnish the integrity of your brand. This is the reality that marketers and agencies alike are faced with daily in today’s digital landscape.

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Topics: Media & Marketing, Agency Perspective, media buying, Digital Media, advertising, Brand Safety, Digital Marketing, IAB Canada

5 Takeaways from BCON Expo 2016

Posted by Karim Kanji on Apr 15, 2016 9:40:20 AM

On March 29th, content strategists, media professionals and other digital folks gathered in Toronto for the annual BCON Expo. Companies such as L’Oreal, Kraft Heinz, Royal Bank of Canada and General Electric presented on topics ranging from how to measure content marketing to the essential elements needed to engage audiences.

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Topics: Media & Marketing, media buying, Digital Media, Social Media

Active International’s Media 360 panel discussion answers 20 burning social media questions.

Posted by Kimberly Presnail on Dec 23, 2015 3:49:37 PM

Active International recently moderated a panel discussion on social media strategies, opportunities, and best practices, with a focus on Facebook and Twitter. On the panel were clients Anna Bittner of HSAD (LG) and Teresa Randall of Pinnacle, creative agency representative Brian Howlet of Agency 59, and social media expert Ben Dumas of Involved Media.  The panel was moderated by Joanne Crump, VP Media Services Director for Active International. The event was part of Active’s Media 360 Education series: 90 minute breakfast seminars to share insights, demystify today’s burning media topics, and deliver actionable ideas to our partners.

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Topics: Media & Marketing, Media Costs & Trends, media buying, Digital Media

The challenges and opportunities of programmatic media

Posted by Kimberly Presnail on Jul 15, 2015 11:51:00 AM

Active International’s Media 360 panel discussion answers 17 burning programmatic media questions.

Active International recently moderated a panel discussion on the challenges and opportunities of programmatic media. On the panel were programmatic media experts Grant le Riche of TubeMogul  and Katie Wolf of Acuity Ads, two leading programmatic marketing platform companies.  The panel was moderated by Esther Tak Director, Digital Media for Active International. The event was part of Active’s Media 360 Education series: 90 minute breakfast seminars to share insights, demystify today’s burning media topics, and deliver actionable ideas to our partners.

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Topics: Media & Marketing, Marketing on a Budget, Media Costs & Trends, media buying, Digital Media

A day in the life of... a digital media buyer

Posted by Kimberly Presnail on Apr 20, 2015 2:31:00 PM

I sat down with Active’s Esther Tak, Director Digital Media, and Christine Lako, Digital Media  Assistant to get a glimpse of what goes on behind the scenes during a corporate trade digital media buy.

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Topics: Media & Marketing, Get to know Active, media buying, Digital Media

Highlights from the BRC's Mid Season Review 2015

Posted by Kimberly Presnail on Feb 4, 2015 5:25:02 PM

Andrea Lloyd, Senior Media Buyer with Active International in Canada, attended the Broadcast Research Council (BRC) mid season review, gaining valuable insight into the Winter/Spring 2015 Mid-Season programming.

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Topics: Media & Marketing, Media Costs & Trends, media buying

4 Ways to re-think your digital advertising

Posted by Joanne Crump on Mar 5, 2014 4:31:00 PM

If you want to stay ahead of your company’s competition, you need to rethink your digital advertising. Technology, and as a result consumer behaviour, is changing so fast it is making everyone’s head spin. Smart marketers are constantly reinventing ways to keep their audience engaged—or risk brand obsolescence.

Here are 4 ways to rethink your digital advertising this year:

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Topics: Media & Marketing, Media Costs & Trends, media buying, Digital Media

10 shows advertisers should consider for their Spring media buy

Posted by KImberly Armstrong on Feb 26, 2014 11:30:00 AM

A few weeks ago, the Broadcast Research Council of Canada presented their annual mid-season TV reviews with The National Post’s TV critic, Scott Stinson, and MSN’s Entertainment Editor, Joan Porter. They gave us a Canadian perspective on the year so far, and provided insights on replacement shows.

Here are 10 new shows airing in Canada this winter, along with a short synopsis of each one, to help you pick the right ones for your media buy . Enjoy!

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Topics: Media & Marketing, media buying