Welcome to the Active International Canada podcast. My name is Karim Kanji. Let's get on with the show!Read More
Welcome to the Active International Canada podcast. My name is Karim Kanji. Today I'm pleased to welcome Anne-Amor Nepomuceno and Christine Lako.Read More
Welcome to the Active International Canada podcast. My name is Karim Kanji. Let's get on with the show!
Welcome to the Active International Canada podcast. My name is Karim Kanji. Happy New Year!
In this episode we talk about:
- eMarketer predicts average time on Facebook in 2019 will hover around 40 minutes per day.
- Snapchat reports that teen males on the platform list "gaming" as a top 3 activity.
- Spotify is testing sponsorships of the Discussion Weekly playlist.
- eSports will bring in $3B in advertising revenue by 2020.
- Drake and Ed sheeran dominated the music streaming space in 2018.
Video Advertising is a huge part of the marketing mix for brands. Whether it's YouTube, Facebook, or programmatic, video advertising is not new. However, it can result in huge opportunity for brands looking to build on reputation or drive sales.
Following our most recent #Media360 event, Karim Kanji, who is the Director, Social Media Strategy at Active Canada, sat down with two of the panelists from the event for a quick chat on video advertising.Read More
In today's digital media landscape, Programmatic has been changing the way that media is bought and sold. Programmatic is on the rise, as advertisers are continuing to allocate more ad spend to these types of campaigns.Read More
The two weeks between the end of May and beginning of June are some of the most exciting weeks for the media industry. Broadcasters put on their best performances, to present their new Fall programming and schedules, and share exciting news about their stations. Our Media team at Active attended all of the events, and have shared their opinions on the new Fall lineups.Read More
What is brand safety, and what are the costs of ignoring it? Imagine investing a large portion of your marketing budget into a campaign that was served alongside inappropriate, offensive, or simply misaligned content. Not only could a poorly placed ad be a waste of your investment, but it would tarnish the integrity of your brand. This is the reality that marketers and agencies alike are faced with daily in today’s digital landscape.Read More