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Podcast: Advertising Update - Feb 15 2019

Posted by Karim Kanji on Feb 15, 2019 3:37:01 PM

Welcome to the Active International Canada podcast. My name is Karim Kanji. Let's get on with the show! 

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Topics: Media & Marketing, media buying, Digital Media, advertising, podcasts, marketing, podcast, news, digital news, Media, consumers, eSports, snapchat, twitter

Podcast: Advertising Update - eSports (Feb 4, 2019)

Posted by Karim Kanji on Feb 4, 2019 12:05:11 PM

Welcome to the Active International Canada podcast. My name is Karim Kanji. Today I'm pleased to welcome Anne-Amor Nepomuceno and Christine Lako. 

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Topics: Media & Marketing, media buying, Digital Media, advertising, podcasts, marketing, news, digital news, Media, consumers, eSports

Podcast: Advertising Update - Jan 24 2019

Posted by Karim Kanji on Jan 24, 2019 4:23:35 PM

 

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Topics: Media & Marketing, media buying, Digital Media, facebook, advertising, podcasts, marketing, podcast, news, digital news, Media, consumers, eSports

Podcast: Advertising Update - Jan 18 2019

Posted by Karim Kanji on Jan 18, 2019 4:14:33 PM

Welcome to the Active International Canada podcast. My name is Karim Kanji. Let's get on with the show!

 

 

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Topics: Media & Marketing, media buying, Digital Media, facebook, advertising, podcasts, marketing, podcast, news, digital news, Media, consumers, eSports, snapchat, spotify

Podcast: Advertising Update - Jan 10 2019

Posted by Karim Kanji on Jan 16, 2019 2:39:45 PM

Welcome to the Active International Canada podcast. My name is Karim Kanji. Happy New Year!

In this episode we talk about:

- eMarketer predicts average time on Facebook in 2019 will hover around 40 minutes per day.
www.emarketer.com/content/predicti…2019?ecid=NL1009

- Snapchat reports that teen males on the platform list "gaming" as a top 3 activity.
forbusiness.snapchat.com/blog/looking…ends-of-2019

- Spotify is testing sponsorships of the Discussion Weekly playlist.
rainnews.com/spotify-testing-br…r-discover-weekly/

- eSports will bring in $3B in advertising revenue by 2020.
www.cantechletter.com/2018/11/esport…hris-overholt/

- Drake and Ed sheeran dominated the music streaming space in 2018.
rainnews.com/drake-tops-2018-in…s-canadian-report/

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Topics: Media & Marketing, media buying, Digital Media, facebook, advertising, podcasts, marketing, podcast, news, digital news, Media, consumers, eSports, snapchat, spotify

Podcast: Video Advertising

Posted by Karim Kanji on Dec 6, 2018 3:14:59 PM

Video Advertising is a huge part of the marketing mix for brands. Whether it's YouTube, Facebook, or programmatic, video advertising is not new. However, it can result in huge opportunity for brands looking to build on reputation or drive sales.

Following our most recent #Media360 event, Karim Kanji, who is the Director, Social Media Strategy at Active Canada, sat down with two of the panelists from the event for a quick chat on video advertising.  

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Topics: Media & Marketing, media buying, Digital Media, advertising, podcasts, marketing, podcast, Media 360, Digital Marketing, news, digital news, Media, consumers, video, digital video

Media360 Review: All Things Programmatic

Posted by Christine Lako on Aug 22, 2018 1:03:16 PM

In today's digital media landscape, Programmatic has been changing the way that media is bought and sold. Programmatic is on the rise, as advertisers are continuing to allocate more ad spend to these types of campaigns.

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Topics: Media & Marketing, We love our Customers, media buying, Digital Media, advertising, Media 360, programmatic, Programmatic Media, DSP, SSP, Programmatic Advertising

2018 Upfront Season: A Buyer's Perspective

Posted by Meara Johnson on Jun 11, 2018 3:40:55 PM

The two weeks between the end of May and beginning of June are some of the most exciting weeks for the media industry. Broadcasters put on their best performances, to present their new Fall programming and schedules, and share exciting news about their stations. Our Media team at Active attended all of the events, and have shared their opinions on the new Fall lineups.

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Topics: Media & Marketing, Agency Perspective, media buying, broadcast, fall buying

Brand Safety: Protecting Your Brand in the Era of Fake News

Posted by Meara Johnson on May 10, 2018 4:29:46 PM

What is brand safety, and what are the costs of ignoring it? Imagine investing a large portion of your marketing budget into a campaign that was served alongside inappropriate, offensive, or simply misaligned content. Not only could a poorly placed ad be a waste of your investment, but it would tarnish the integrity of your brand. This is the reality that marketers and agencies alike are faced with daily in today’s digital landscape.

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Topics: Media & Marketing, Agency Perspective, media buying, Digital Media, advertising, Brand Safety, Digital Marketing, IAB Canada