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5 Takeaways from BCON Expo 2016

Posted by Karim Kanji on Apr 15, 2016 9:40:20 AM

On March 29th, content strategists, media professionals and other digital folks gathered in Toronto for the annual BCON Expo. Companies such as L’Oreal, Kraft Heinz, Royal Bank of Canada and General Electric presented on topics ranging from how to measure content marketing to the essential elements needed to engage audiences.

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Topics: Media & Marketing, media buying, Digital Media, Social Media

Active International’s Media 360 panel discussion answers 20 burning social media questions.

Posted by Kimberly Presnail on Dec 23, 2015 3:49:37 PM

Active International recently moderated a panel discussion on social media strategies, opportunities, and best practices, with a focus on Facebook and Twitter. On the panel were clients Anna Bittner of HSAD (LG) and Teresa Randall of Pinnacle, creative agency representative Brian Howlet of Agency 59, and social media expert Ben Dumas of Involved Media.  The panel was moderated by Joanne Crump, VP Media Services Director for Active International. The event was part of Active’s Media 360 Education series: 90 minute breakfast seminars to share insights, demystify today’s burning media topics, and deliver actionable ideas to our partners.

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Topics: Media & Marketing, Media Costs & Trends, media buying, Digital Media

The challenges and opportunities of programmatic media

Posted by Kimberly Presnail on Jul 15, 2015 11:51:00 AM

Active International’s Media 360 panel discussion answers 17 burning programmatic media questions.

Active International recently moderated a panel discussion on the challenges and opportunities of programmatic media. On the panel were programmatic media experts Grant le Riche of TubeMogul  and Katie Wolf of Acuity Ads, two leading programmatic marketing platform companies.  The panel was moderated by Esther Tak Director, Digital Media for Active International. The event was part of Active’s Media 360 Education series: 90 minute breakfast seminars to share insights, demystify today’s burning media topics, and deliver actionable ideas to our partners.

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Topics: Media & Marketing, Marketing on a Budget, Media Costs & Trends, media buying, Digital Media

A day in the life of... a digital media buyer

Posted by Kimberly Presnail on Apr 20, 2015 2:31:00 PM

I sat down with Active’s Esther Tak, Director Digital Media, and Christine Lako, Digital Media  Assistant to get a glimpse of what goes on behind the scenes during a corporate trade digital media buy.

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Topics: Media & Marketing, Get to know Active, media buying, Digital Media

Highlights from the BRC's Mid Season Review 2015

Posted by Kimberly Presnail on Feb 4, 2015 5:25:02 PM

Andrea Lloyd, Senior Media Buyer with Active International in Canada, attended the Broadcast Research Council (BRC) mid season review, gaining valuable insight into the Winter/Spring 2015 Mid-Season programming.

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Topics: Media & Marketing, Media Costs & Trends, media buying

4 Ways to re-think your digital advertising

Posted by Joanne Crump on Mar 5, 2014 4:31:00 PM

If you want to stay ahead of your company’s competition, you need to rethink your digital advertising. Technology, and as a result consumer behaviour, is changing so fast it is making everyone’s head spin. Smart marketers are constantly reinventing ways to keep their audience engaged—or risk brand obsolescence.

Here are 4 ways to rethink your digital advertising this year:

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Topics: Media & Marketing, Media Costs & Trends, media buying, Digital Media

10 shows advertisers should consider for their Spring media buy

Posted by KImberly Armstrong on Feb 26, 2014 11:30:00 AM

A few weeks ago, the Broadcast Research Council of Canada presented their annual mid-season TV reviews with The National Post’s TV critic, Scott Stinson, and MSN’s Entertainment Editor, Joan Porter. They gave us a Canadian perspective on the year so far, and provided insights on replacement shows.

Here are 10 new shows airing in Canada this winter, along with a short synopsis of each one, to help you pick the right ones for your media buy . Enjoy!

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Topics: Media & Marketing, media buying

TV media buying 101: audience measurement techniques

Posted by KImberly Armstrong on Oct 10, 2013 3:41:00 PM

How do you measure and evaluate a television media buy in a world where audiences watch on smart phones, computers, tablets, television--or even video on demand? It's a question tormenting both media buyers and advertisers.

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Topics: Media & Marketing, media buying

Media buying trends: how Canadians use the second screen

Posted by KImberly Armstrong on Sep 24, 2013 10:23:00 AM

The television is no longer the attention-commanding appliance it once was. Today, it shares the spotlight with a variety of ubiquitous devices including smart phones, tablets and computers.

According to this infographic from Seevibes, the iPhone is viewers’ favourite device, representing more than 40% of social TV interactions—an 80% increase over the last 18 months. Tablet and Android use is also growing, while Blackberry and computers are declining.

How does the second screen impact media buying trends? What does the second screen mean for advertisers?

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Topics: Media & Marketing, Media Costs & Trends, media buying, Digital Media