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Podcast: Video Advertising

Posted by Karim Kanji on Dec 6, 2018 3:14:59 PM

Video Advertising is a huge part of the marketing mix for brands. Whether it's YouTube, Facebook, or programmatic, video advertising is not new. However, it can result in huge opportunity for brands looking to build on reputation or drive sales.

Following our most recent #Media360 event, Karim Kanji, who is the Director, Social Media Strategy at Active Canada, sat down with two of the panelists from the event for a quick chat on video advertising.  

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Topics: Media & Marketing, media buying, Digital Media, advertising, podcasts, marketing, podcast, Media 360, Digital Marketing, news, digital news, Media, consumers, video, digital video

Media360 Review: All Things Programmatic

Posted by Christine Lako on Aug 22, 2018 1:03:16 PM

In today's digital media landscape, Programmatic has been changing the way that media is bought and sold. Programmatic is on the rise, as advertisers are continuing to allocate more ad spend to these types of campaigns.

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Topics: Media & Marketing, We love our Customers, media buying, Digital Media, advertising, Media 360, programmatic, Programmatic Media, DSP, SSP, Programmatic Advertising

Media360 Review: Shopper Marketing & Consumer Loyalty

Posted by Meara Johnson on Jun 4, 2018 12:33:18 PM

Consumer loyalty is arguably one of the most important assets a brand can have. In today’s marketplace there is an abundance of options for shoppers when making purchasing decisions. Whether in store, or online there is no shortage of alternatives for not only products, and services; but also consumption channels. Creating a loyal consumer base or “Cult Consumers” is what separates successful brands from mediocre ones. 

Creating repeat customers can be a struggle for many brands, but with the right strategy and a little incentive for consumers, brands can enter into a mutually beneficial, long term relationship with their purchasers. Loyalty programs and shopper incentives are one of the most tried-and-true methods of engaging with a brand’s audience, while also creating a base of loyal customers.

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Topics: Media & Marketing, We love our Customers, Retail Marketing, Digital Media, shopper marketing, customer loyalty, coupons, Media 360