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Many consumer brands who first encounter corporate trade tend to use it as a financial alternative to liquidating excess inventory.
Read MoreTopics: Media & Marketing, Retail Marketing, Marketing on a Budget, Corporate Trade, Digital Media
Earlier this week, Facebook held its annual global conference, F8, in San Francisco. As marketers working on behalf of some of Canada’s largest and well-known brands, our team at Active (especially our social team at iNvolved Media) were very interested in what the world’s largest social network was going to announce.
Read MoreTopics: Media & Marketing, Marketing on a Budget, Digital Media, Social Media
Active International’s Media 360 panel discussion answers 17 burning programmatic media questions.
Active International recently moderated a panel discussion on the challenges and opportunities of programmatic media. On the panel were programmatic media experts Grant le Riche of TubeMogul and Katie Wolf of Acuity Ads, two leading programmatic marketing platform companies. The panel was moderated by Esther Tak Director, Digital Media for Active International. The event was part of Active’s Media 360 Education series: 90 minute breakfast seminars to share insights, demystify today’s burning media topics, and deliver actionable ideas to our partners.
Read MoreTopics: Media & Marketing, Marketing on a Budget, Media Costs & Trends, media buying, Digital Media
We live in the world of iPhones, androids, tablets and apps. Consumers have bought into the fast-paced experiential age and in doing so, they’ve broadened their shopping options internationally, and shortened their attention spans. What’s a brick and morter retailer to do?
Some relate today’s complicated brand/consumer relationship to love, romance and dating. To create a meaningful connection with someone in a fragmented market, you need to make a lasting impression. You must woo. It takes a few dinners, drinks and desserts before you can think about engaging them in a longer term commitment.
Topics: Media & Marketing, Retail Marketing, Marketing on a Budget, Case Studies
Executives have a lot to think about when it comes to running a profitable, growing business. And certainly, every Procurement Director, Brand Manager, VP Marketing, or Buyer touching a brand are faced with 100 reasons to fear inventory issues. In the absence of a crystal ball, many have spent a few sleepless nights worrying about a plethora of market uncertainties:
Topics: Risk Management, Media & Marketing, Corporate Trade 101, Marketing on a Budget, Supply Chain Management (SCM), Inventory Turnover & Closeouts
I’ve been working in the Corporate Trade industry for about 6 years, and consider myself somewhat of an expert. I’m fortunate enough to have a 360 degree view of the industry and all of the different ways Barter is used by businesses and agencies, but it wasn’t always that way.
Topics: Cost Management, EBIT, Media & Marketing, Agency Perspective, Corporate Trade 101, Marketing on a Budget, Media Costs & Trends
I don’t have an excess inventory problem. Is Corporate Trade right for me?
The answer is yes, you can use Corporate Trade without an excess inventory problem, so long as you have an annual advertising budget of $500,000 and up.This is a common question I run into with customers, so today’s blog focuses on the subject of Bartering without inventory. Caveat: if you’re not yet familiar with Corporate Trade, I recommend you read the following blog post, and watch this video to get a basic understanding.
Topics: Corporate Trade Industry Report, Cost Management, Risk Management, Corporate Trade 101, Marketing on a Budget, Supply Chain Management (SCM)
Topics: Corporate Trade Industry Report, Cost Management, Media & Marketing, Corporate Social Responsibility, Marketing on a Budget
It is a question I inevitably get at every networking event, friend or family gathering, and discussion surrounding what I do. Thankfully it’s a question I love to answer, so today’s blog post gets back to the fundamentals of our business model – what exactly is Corporate Trade?
Topics: Corporate Trade Industry Report, Cost Management, EBIT, Corporate Trade 101, Marketing on a Budget, Inventory Turnover & Closeouts
