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More than a smart inventory solution

Posted by Stephanie Lim on Oct 18, 2017 5:52:13 PM

Many consumer brands who first encounter corporate trade tend to use it as a financial alternative to liquidating excess inventory

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Topics: Media & Marketing, Retail Marketing, Marketing on a Budget, Corporate Trade, Digital Media

Highlights from Facebook's F8 Conference

Posted by Karim Kanji on Apr 15, 2016 9:51:42 AM

Earlier this week, Facebook held its annual global conference, F8, in San Francisco. As marketers working on behalf of some of Canada’s largest and well-known brands, our team at Active (especially our social team at iNvolved Media) were very interested in what the world’s largest social network was going to announce.

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Topics: Media & Marketing, Marketing on a Budget, Digital Media, Social Media

The challenges and opportunities of programmatic media

Posted by Kimberly Presnail on Jul 15, 2015 11:51:00 AM

Active International’s Media 360 panel discussion answers 17 burning programmatic media questions.

Active International recently moderated a panel discussion on the challenges and opportunities of programmatic media. On the panel were programmatic media experts Grant le Riche of TubeMogul  and Katie Wolf of Acuity Ads, two leading programmatic marketing platform companies.  The panel was moderated by Esther Tak Director, Digital Media for Active International. The event was part of Active’s Media 360 Education series: 90 minute breakfast seminars to share insights, demystify today’s burning media topics, and deliver actionable ideas to our partners.

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Topics: Media & Marketing, Marketing on a Budget, Media Costs & Trends, media buying, Digital Media

Bringing an omni channel retail vision to life on a budget

Posted by KImberly Armstrong on Aug 14, 2013 11:59:00 AM

We live in the world of iPhones, androids, tablets and apps. Consumers have bought into the fast-paced experiential age and in doing so, they’ve broadened their shopping options internationally, and shortened their attention spans. What’s a brick and morter retailer to do?

Some relate today’s complicated brand/consumer relationship to love, romance and dating.  To create a meaningful connection with someone in a fragmented market, you need to make a lasting impression.  You must woo.  It takes a few dinners, drinks and desserts before you can think about engaging them in a longer term commitment.

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Topics: Media & Marketing, Retail Marketing, Marketing on a Budget, Case Studies

Is excess inventory keeping you up at night?

Posted by KImberly Armstrong on Apr 15, 2013 3:45:00 PM

Executives have a lot to think about when it comes to running a profitable, growing business.  And certainly, every Procurement Director, Brand Manager, VP Marketing, or Buyer touching a brand are faced with 100 reasons to fear inventory issues.  In the absence of a crystal ball, many have spent a few sleepless nights worrying about a plethora of market uncertainties: 

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Topics: Risk Management, Media & Marketing, Corporate Trade 101, Marketing on a Budget, Supply Chain Management (SCM), Inventory Turnover & Closeouts

Media Agencies: A penny saved is three pennies earned through corporate trade

Posted by Tanja Bessey on Mar 14, 2013 9:32:00 AM

 

I’ve been working in the Corporate Trade industry for about 6 years, and consider myself somewhat of an expert.  I’m fortunate enough to have a 360 degree view of the industry and all of the different ways Barter is used by businesses and agencies,  but it wasn’t always that way.

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Topics: Cost Management, EBIT, Media & Marketing, Agency Perspective, Corporate Trade 101, Marketing on a Budget, Media Costs & Trends

Corporate trade without excess inventory.

Posted by Scott Miles on Mar 8, 2013 11:42:00 AM

I don’t have an excess inventory problem. Is Corporate Trade right for me?

The answer is yes, you can use Corporate Trade without an excess inventory problem, so long as you have an annual advertising budget of $500,000 and up.This is a common question I run into with customers, so today’s blog focuses on the subject of Bartering without inventory. Caveat: if you’re not yet familiar with Corporate Trade, I recommend you read the following blog post, and watch this video to get a basic understanding.

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Topics: Corporate Trade Industry Report, Cost Management, Risk Management, Corporate Trade 101, Marketing on a Budget, Supply Chain Management (SCM)

What's next for Corporate Social Responsibility?

Posted by KImberly Armstrong on Feb 25, 2013 4:19:00 PM

Take your charitable business efforts to the next level with Corporate Trade


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Topics: Corporate Trade Industry Report, Cost Management, Media & Marketing, Corporate Social Responsibility, Marketing on a Budget

What is Corporate Trade ?

Posted by KImberly Armstrong on Jan 30, 2013 3:37:00 PM

It is a question I inevitably get at every networking event, friend or family gathering, and discussion surrounding what I do. Thankfully it’s a question I love to answer, so today’s blog post gets back to the fundamentals of our business model – what exactly is Corporate Trade?

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Topics: Corporate Trade Industry Report, Cost Management, EBIT, Corporate Trade 101, Marketing on a Budget, Inventory Turnover & Closeouts