Highlights from Facebook's F8 Conference

Posted by Karim Kanji

Earlier this week, Facebook held its annual global conference, F8, in San Francisco. As marketers working on behalf of some of Canada’s largest and well-known brands, our team at Active (especially our social team at iNvolved Media) were very interested in what the world’s largest social network was going to announce.

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The challenges and opportunities of programmatic media

Posted by Kimberly Presnail

Active International’s Media 360 panel discussion answers 17 burning programmatic media questions.

Active International recently moderated a panel discussion on the challenges and opportunities of programmatic media. On the panel were programmatic media experts Grant le Riche of TubeMogul  and Katie Wolf of Acuity Ads, two leading programmatic marketing platform companies.  The panel was moderated by Esther Tak Director, Digital Media for Active International. The event was part of Active’s Media 360 Education series: 90 minute breakfast seminars to share insights, demystify today’s burning media topics, and deliver actionable ideas to our partners.

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Bringing an omni channel retail vision to life on a budget

Posted by KImberly Armstrong

We live in the world of iPhones, androids, tablets and apps. Consumers have bought into the fast-paced experiential age and in doing so, they’ve broadened their shopping options internationally, and shortened their attention spans. What’s a brick and morter retailer to do?

Some relate today’s complicated brand/consumer relationship to love, romance and dating.  To create a meaningful connection with someone in a fragmented market, you need to make a lasting impression.  You must woo.  It takes a few dinners, drinks and desserts before you can think about engaging them in a longer term commitment.

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Is excess inventory keeping you up at night?

Posted by KImberly Armstrong

Executives have a lot to think about when it comes to running a profitable, growing business.  And certainly, every Procurement Director, Brand Manager, VP Marketing, or Buyer touching a brand are faced with 100 reasons to fear inventory issues.  In the absence of a crystal ball, many have spent a few sleepless nights worrying about a plethora of market uncertainties: 

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Media Agencies: A penny saved is three pennies earned through corporate trade

Posted by Tanja Bessey

 

I’ve been working in the Corporate Trade industry for about 6 years, and consider myself somewhat of an expert.  I’m fortunate enough to have a 360 degree view of the industry and all of the different ways Barter is used by businesses and agencies,  but it wasn’t always that way.

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Corporate trade without excess inventory.

Posted by Scott Miles

I don’t have an excess inventory problem. Is Corporate Trade right for me?

The answer is yes, you can use Corporate Trade without an excess inventory problem, so long as you have an annual advertising budget of $500,000 and up.This is a common question I run into with customers, so today’s blog focuses on the subject of Bartering without inventory. Caveat: if you’re not yet familiar with Corporate Trade, I recommend you read the following blog post, and watch this video to get a basic understanding.

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What's next for Corporate Social Responsibility?

Posted by KImberly Armstrong

Take your charitable business efforts to the next level with Corporate Trade


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What is Corporate Trade ?

Posted by KImberly Armstrong

It is a question I inevitably get at every networking event, friend or family gathering, and discussion surrounding what I do. Thankfully it’s a question I love to answer, so today’s blog post gets back to the fundamentals of our business model – what exactly is Corporate Trade?

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7 reasons Corporate Trade is a smart choice for marketers

Posted by KImberly Armstrong

Despite an uncertain global economy, one thing has remained on a steady incline –advertising investment. Zenith Optimedia’s ad spend forecast predicts a jump of $24 million in North America and almost $100 million around the world from 2010 to 2014.

Meanwhile, CXOs across North America are seeking ways to improve their cash flow and reduce operating expenditures. More than ever before, marketers are put under the microscope each month to produce results and deliver a positive ROI.

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Social Media Week #SMWTO 2012

Posted by KImberly Armstrong

Last week was the world's highly anticipated Social Media Week, where some of the best known international brands, thought-leaders, and social media advocates come out to voice their ideas, and look into their crystal ball for what’s ahead. Countries around the world including Hamburg, London, Miami, New York, Paris, San Francisco, Sao Paulo, Singapore, Washington DC, Tokyo, and Canada’s very own Toronto took part. And while registration filled up faster than you can say Facebook, Active Canada was able to attend a few of the sessions.

Social Media as an Anchor to GM's Publicity Tune Up

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