I had the pleasure of attending the Influence THIS conference in Toronto a few weeks ago. Attended by Canada's top brands, agencies, and publishers, this conference was all about connections in the business ecosystem, and how brands can leverage influencers and content marketing in their promotional plans.
There were many great sessions throughout the day, but a few stood out as particularly interesting and informative.
With voice activated devices such as the Amazon Echo and Google Home becoming increasingly more prominent, retailers have a great deal to consider when incorporating this medium into their retail marketing strategies.Read More
Karim Kanji has been recently selected as co-chair of the new IAB Canada Audio Committee for 2018.Read More
Richard Wong is the VP of Marketing and Creator Relations at #paid. #paid is the world's leading influencer marketing platform for authentic brand collaborations.
In September 2017 members of the Active Canada Digital Team descended upon New York City to attend and participate at the 14th annual weekly gathering of Advertising Week.
Listen to hear what we learned and are looking forward to in the world of marketing and advertising!