Karim Kanji and Ahmed Al-Waili have re-launched the Active International podcast. On a regular basis, these co-hosts will be sharing their thoughts and opinions on recent news related to digital marketing and advertising.
Karim Kanji is the Director, Social Media Strategy at Active and has been with the company since February 2016. In addition to helping clients develop and execute strong social media campaigns, Karim has his own podcast, Welcome!, where he has interesting conversations with interesting people.
Ahmed Al-Waili joined Active in February 2018 as the Director, Programmatic. He helps educate clients about Programmatic media, and his prior experience on both the buy and sell sides of Programmatic allows him to help clients achieve more with their campaigns.Read More
Earlier this Summer Steve Muscat, VP, Strategic Partnerships attended STORE2018 , Canada’s largest retail conference. A 2 day long event consisting of informative sessions lead by industry thought leaders, plenty of networking opportunities, and several interactive idea provoking panels. Steve returned to Active with valuable insight from the conference which was then passed down to the team.Read More
I had the pleasure of attending the Influence THIS conference in Toronto a few weeks ago. Attended by Canada's top brands, agencies, and publishers, this conference was all about connections in the business ecosystem, and how brands can leverage influencers and content marketing in their promotional plans.
There were many great sessions throughout the day, but a few stood out as particularly interesting and informative.
With voice activated devices such as the Amazon Echo and Google Home becoming increasingly more prominent, retailers have a great deal to consider when incorporating this medium into their retail marketing strategies.Read More
Karim Kanji has been recently selected as co-chair of the new IAB Canada Audio Committee for 2018.Read More
Richard Wong is the VP of Marketing and Creator Relations at #paid. #paid is the world's leading influencer marketing platform for authentic brand collaborations.
In September 2017 members of the Active Canada Digital Team descended upon New York City to attend and participate at the 14th annual weekly gathering of Advertising Week.
Listen to hear what we learned and are looking forward to in the world of marketing and advertising!