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Podcast: Digital News of the Day - Nike Ad and Canadian Senate New Rules

Posted by Karim Kanji on Sep 19, 2018 9:00:00 AM

Karim Kanji and Ahmed Al-Waili have re-launched the Active International podcast. On a regular basis, these co-hosts will be sharing their thoughts and opinions on recent news related to digital marketing and advertising.

Karim Kanji is the Director, Social Media Strategy at Active and has been with the company since February 2016. In addition to helping clients develop and execute strong social media campaigns, Karim has his own podcast, Welcome!, where he has interesting conversations with interesting people. 

Ahmed Al-Waili joined Active in February 2018 as the Director, Programmatic. He helps educate clients about Programmatic media, and his prior experience on both the buy and sell sides of Programmatic allows him to help clients achieve more with their campaigns.  

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Topics: Media & Marketing, Media Costs & Trends, Digital Media, Social Media, advertising, podcasts, marketing, podcast, digital audio, Digital Marketing, news, digital news

STORE2018 : Conference Recap

Posted by Steve Muscat on Aug 30, 2018 4:47:20 PM

Earlier this Summer Steve Muscat, VP, Strategic Partnerships attended STORE2018 , Canada’s largest retail conference. A 2 day long event consisting of informative sessions lead by industry thought leaders, plenty of networking opportunities, and several interactive idea provoking panels. Steve returned to Active with valuable insight from the conference which was then passed down to the team.

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Topics: Media & Marketing, Retail Marketing, marketing, technology, AI, shopper marketing, e-commerce, conference, sales, strategy

Influence THIS Recap

Posted by Steve Muscat on Jun 12, 2018 11:31:28 AM

I had the pleasure of attending the Influence THIS conference in Toronto a few weeks ago. Attended by Canada's top brands, agencies, and publishers, this conference was all about connections in the business ecosystem, and how brands can leverage influencers and content marketing in their promotional plans. 

There were many great sessions throughout the day, but a few stood out as particularly interesting and informative. 

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Topics: Media & Marketing, Retail Marketing, Social Media, facebook, marketing, influencers, Digital Marketing, e-commerce, conference

RCC Retail Marketing Conference Recap: Voice Search

Posted by Christine Lako on Apr 13, 2018 11:08:06 AM

With voice activated devices such as the Amazon Echo and Google Home becoming increasingly more prominent, retailers have a great deal to consider when incorporating this medium into their retail marketing strategies.

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Topics: Media & Marketing, Retail Marketing, marketing, voice search, technology, AI

Podcast: Stephanie Lim and Karim Kanji

Posted by Stephanie Lim on Dec 4, 2017 11:34:16 AM

Karim Kanji has been recently selected as co-chair of the new IAB Canada Audio Committee for 2018.

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Topics: Digital Media, advertising, marketing, podcast, digital audio

Podcast: James Fragomeni of LeanStream

Posted by Karim Kanji on Nov 10, 2017 10:46:58 AM

James Fragomeni is the Director of Partnerships at LeanStream.

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Topics: Digital Media, advertising, marketing, podcast, digital audio

Podcast: Richard Wong of #paid

Posted by Karim Kanji on Nov 6, 2017 12:57:10 PM

Richard Wong is the VP of Marketing and Creator Relations at #paid. #paid is the world's leading influencer marketing platform for authentic brand collaborations.

 

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Topics: marketing, podcast, influencers

Podcast: Advertising Week 2017

Posted by Karim Kanji on Oct 19, 2017 12:13:48 PM

In September 2017 members of the Active Canada Digital Team descended upon New York City to attend and participate at the 14th annual weekly gathering of Advertising Week.

Listen to hear what we learned and are looking forward to in the world of marketing and advertising!

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Topics: advertising, advertising week, adweek, marketing, podcast