Businesses have a variety of options when the time comes to move unsold product. But what's involved in distributing them through secondary markets, and what should brands look out for?
James Holden, Director of Merchandise Sales with Active International, answers some frequently asked questions.Read More
Companies are always looking to achieve more sales but finding new business routes and new customers is a constant challenge. Locking-in product sales and guaranteed ROI from your advertising spend isn't always a reality. More and more sales and marketing leaders are taking advantage of the corporate trade model to create a 15% safety net for their ROI.Read More
In today's ever-changing global economy and fragmented media lanscape, company budgets feel tighter than ever. In fact a Gartner CMO Study demonstrated an yearly increase in the percentage of marketers bracing for a budget cut, with a high of 14% in 2016.Read More
Companies typically settle for 3 common excess inventory options: discounting, self liquidation and 3rd party liquidation. All 3 options tend to provide short term value and come with product write downs between 20 - 80%. However, there is a smart alternative overlooked: corporate trade.Read More
In this 9 minute podcast, Michael will discuss:Read More
The Canadian retail space was given a wake-up call early this year, with a number of key players closing shop. Target Canada is clearly the most talked about departure, with a write-off estimated at over $5.4 billion, and 133 Canadian retail locations that will likely be closed within 16 to 20 weeks, leaving over 17,000 associates unemployed.Read More
With the 2nd half of the year well underway for those companies on a calendar fiscal, many of our customers are looking closely at the balance sheet to review inventory turnover. If you’re in sales or marketing, you’re likely looking closely at whether or not you’re on track to hit your forecasts.
As your focus shifts to executing a strong fall and winter season, inventory hangover from the summer should be the last thing on your mind. And yet, moving these assets at full value could be the difference between hitting your targets, and not. The big question is how to offload this excess without taking a loss?
In the past, companies have turned to liquidation to solve asset shortfalls. Today, more and more companies are maximizing asset value through Corporate Trade.
Executives have a lot to think about when it comes to running a profitable, growing business. And certainly, every Procurement Director, Brand Manager, VP Marketing, or Buyer touching a brand are faced with 100 reasons to fear inventory issues. In the absence of a crystal ball, many have spent a few sleepless nights worrying about a plethora of market uncertainties: