I sat down with Karim Kanji, Director of Social Media Strategy for iNvolved Media (social media division of Active International) who has been selected to emcee the iab MIXX Canada on September 21st. The conference will explore the meaning of “ME” in the context of big data. Attendees will learn about the incredible uses of big data and how consumers will continue to be asked for personal information in exchange for escalating value.
iNvolved Media, a New York based social media firm, is proud to announce its global expansion into Canada and the UK. Industry leader Karim Kanji has been appointed as Director, Social Media Strategy and will lead Canadian social advertising efforts out of parent company Active International’’s Toronto office.
Active International Canada’s ActiveCares Program is our dedication to ethical behavior and a commitment to improving the quality of life at their place of work as well as through the local Canadian community. Every year, we feel strongly that it is our responsibility to give back to the community in which we thrive.
I sat down with Active’s Esther Tak, Director Digital Media, and Christine Lako, Digital Media Assistant to get a glimpse of what goes on behind the scenes during a corporate trade digital media buy.
A businesses greatest asset is its people, and that’s certainly the case for Active International in Toronto. With such a unique business model, our operation is far from an automated machine. Each step of our trading process is handled with care, and depends on a talented, engaged team of people to transform a smart concept into measurable value.
Working from home is often seen as a nice to have option for many Canadian businesses. But what happens during an emergency when that nice-to-have… becomes a need-to-have, now?