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Podcast: #AWNewYork 2018: Day 4 Recap

Posted by Karim Kanji on Oct 5, 2018 9:34:14 AM

As part of their ongoing coverage of #AWNewYork, co-hosts Ahmed Al-Waili and Karim Kanji sat down after the 4th and final day of the 15th edition of Advertising Week New York to discuss a couple of takeaways.

AdWeek is one of the largest gatherings of advertising professionals in North America.

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Topics: podcast, marketing, advertising, digital audio, Digital Media, Social Media, Digital Marketing, podcasts, Media & Marketing, #LifeAtActive, Media, influencer marketing, influencers, facebook, brands, authenticity, Corporate Social Responsibility, Messaging, Voice and Audio

Podcast: #AWNewYork 2018: Day 3 Recap

Posted by Karim Kanji on Oct 4, 2018 9:17:44 AM

As part of their ongoing coverage of #AWNewYork, co-hosts Ahmed Al-Waili and Karim Kanji sat down after Day 3 of the 15th edition of Advertising Week New York to discuss a couple of takeaways.

AdWeek is one of the largest gatherings of advertising professionals in North America.

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Topics: podcast, marketing, advertising, digital audio, Digital Media, Social Media, Digital Marketing, podcasts, Media & Marketing, #LifeAtActive, Media, eSports, influencer marketing, influencers, facebook, snapchat, cannabis

Influence THIS Recap

Posted by Steve Muscat on Jun 12, 2018 11:31:28 AM

I had the pleasure of attending the Influence THIS conference in Toronto a few weeks ago. Attended by Canada's top brands, agencies, and publishers, this conference was all about connections in the business ecosystem, and how brands can leverage influencers and content marketing in their promotional plans. 

There were many great sessions throughout the day, but a few stood out as particularly interesting and informative. 

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Topics: Social Media, facebook, Media & Marketing, influencers, marketing, Retail Marketing, Digital Marketing, conference, e-commerce

2018 Facebook Summit Recap: #SheMeansBusiness

Posted by Nataly Khansryri on Apr 16, 2018 3:44:06 PM

I had the pleasure of attending the #SheMeansBusiness workshop at the 2018 Facebook Summit. Professional women were able to share encouragement for one another not only in the work environment, but also showing each other emotional support.

The workshop stressed that as women, our greatest challenge is our internal critic. Lisa McCarthy, CEO of Fast Forward Group, had the female attendees perform exercises in order to help us manage our inner critics.

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Topics: Social Media, facebook, iNvolvedMedia, Media & Marketing, women in the workplace

2018 Facebook Summit Recap: Boost Brand Session

Posted by Nataly Khansryri on Apr 11, 2018 4:07:41 PM

At the 2018 Facebook Summit, I attended the Boost Brand session. It focused on how to understand business, brands, and people. People are moving at a faster pace than businesses, which can be a problem if you are stagnant in the way you do business. However, it can be an opportunity if you are able to embrace and adapt to the changes within your environment, especially if you can do it faster than the competition.

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Topics: Social Media, facebook, iNvolvedMedia, Media & Marketing

Facebook launched a new shopping ad format today.

Posted by Kimberly Presnail on Mar 23, 2017 4:58:21 PM

Facebook has launched a new video-based shopping ad format called Collection, and along with it a new metric.  The intent? Use video to help marketers amplify product discovery and sales.

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Topics: Social Media, facebook, Digital Media