As a C-level officer, you are responsible for profit and loss, whether you work for a publicly or closely held corporation. Each quarter, and annually, the goal is to boost profits while showing an increase in revenue. Every three months, the cycle repeats, and you face pressure to perform, usually in situations where you cannot raise prices or cut costs.Read More
Having navigated through all the turmoil of the past decade, CEOs whose job is to steer a company to profits and growth still have plenty of worries top of mind.
I’ve been working in the Corporate Trade industry for about 6 years, and consider myself somewhat of an expert. I’m fortunate enough to have a 360 degree view of the industry and all of the different ways Barter is used by businesses and agencies, but it wasn’t always that way.
It is a question I inevitably get at every networking event, friend or family gathering, and discussion surrounding what I do. Thankfully it’s a question I love to answer, so today’s blog post gets back to the fundamentals of our business model – what exactly is Corporate Trade?
n around offices; it’s up there with “synergy”, “cross-departmental problem-solving”, and “paradigm-shifting”. Enterprise risk management: what does it really mean?
With the 4thquarter approaching for those companies on a calendar fiscal, financial executives are looking closely at the balance sheet to review inventory turnover. And if you’re in sales or marketing, many executives are looking closely at whether or not they will hit their forecasts. If results aren’t where they should be, one contributing factor could be excess or obsolete stock.
Despite an uncertain global economy, one thing has remained on a steady incline –advertising investment. Zenith Optimedia’s ad spend forecast predicts a jump of $24 million in North America and almost $100 million around the world from 2010 to 2014.
Meanwhile, CXOs across North America are seeking ways to improve their cash flow and reduce operating expenditures. More than ever before, marketers are put under the microscope each month to produce results and deliver a positive ROI.
Regardless of your business sector, you’re likely accountable to a forecast.