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Welcome to the Active International Canada podcast. My name is Karim Kanji. Let's get on with the show!
Read MoreTopics: Media & Marketing, media buying, Digital Media, advertising, podcasts, marketing, podcast, news, digital news, Media, consumers, eSports, snapchat, twitter
Welcome to the Active International Canada podcast. My name is Karim Kanji. Today I'm pleased to welcome Anne-Amor Nepomuceno and Christine Lako.
Read MoreTopics: Media & Marketing, media buying, Digital Media, advertising, podcasts, marketing, news, digital news, Media, consumers, eSports
Topics: Media & Marketing, media buying, Digital Media, facebook, advertising, podcasts, marketing, podcast, news, digital news, Media, consumers, eSports
Welcome to the Active International Canada podcast. My name is Karim Kanji. Let's get on with the show!
Read More
Topics: Media & Marketing, media buying, Digital Media, facebook, advertising, podcasts, marketing, podcast, news, digital news, Media, consumers, eSports, snapchat, spotify
Welcome to the Active International Canada podcast. My name is Karim Kanji. Happy New Year!
In this episode we talk about:
- eMarketer predicts average time on Facebook in 2019 will hover around 40 minutes per day.
www.emarketer.com/content/predicti…2019?ecid=NL1009
- Snapchat reports that teen males on the platform list "gaming" as a top 3 activity.
forbusiness.snapchat.com/blog/looking…ends-of-2019
- Spotify is testing sponsorships of the Discussion Weekly playlist.
rainnews.com/spotify-testing-br…r-discover-weekly/
- eSports will bring in $3B in advertising revenue by 2020.
www.cantechletter.com/2018/11/esport…hris-overholt/
- Drake and Ed sheeran dominated the music streaming space in 2018.
rainnews.com/drake-tops-2018-in…s-canadian-report/
Topics: Media & Marketing, media buying, Digital Media, facebook, advertising, podcasts, marketing, podcast, news, digital news, Media, consumers, eSports, snapchat, spotify
Video Advertising is a huge part of the marketing mix for brands. Whether it's YouTube, Facebook, or programmatic, video advertising is not new. However, it can result in huge opportunity for brands looking to build on reputation or drive sales.
Following our most recent #Media360 event, Karim Kanji, who is the Director, Social Media Strategy at Active Canada, sat down with two of the panelists from the event for a quick chat on video advertising.
Read MoreTopics: Media & Marketing, media buying, Digital Media, advertising, podcasts, marketing, podcast, Media 360, Digital Marketing, news, digital news, Media, consumers, video, digital video
As part of their ongoing coverage of #AWNewYork, co-hosts Ahmed Al-Waili and Karim Kanji sat down after Day 2 of the 15th edition of Advertising Week New York to discuss a couple of takeaways.
AdWeek is one of the largest gatherings of advertising professionals in North America.
Read MoreTopics: Media & Marketing, Digital Media, Social Media, advertising, podcasts, marketing, podcast, digital audio, #LifeAtActive, Digital Marketing, news, digital news, Media, cannabis, eSports
Co-hosts Ahmed Al-Waili and Karim Kanji sat down after day 1 of the 15th edition of Advertising Week New York to discuss a couple of takeaways.
Otherwise known as AdWeek, this event is one of the largest gatherings of advertising professionals in North America.
Topics: Media & Marketing, Digital Media, Social Media, advertising, podcasts, marketing, podcast, digital audio, #LifeAtActive, Digital Marketing, news, digital news, Media, cannabis, eSports
Active Canada recently had a visitor from across the pond: Dean Wilson, CEO of the International Division dropped by for a few days to share some global updates with the team.
While he was in town, Dean also sat down with Karim Kanji, Director, Social Media Strategy, to do an exclusive interview for the Active International podcast.
Read MoreTopics: Media & Marketing, Get to know Active, Media Costs & Trends, Digital Media, Social Media, advertising, podcasts, marketing, podcast, digital audio, #LifeAtActive, Digital Marketing, news, digital news, Media
