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Media360 Review: The Future of Audio is Digital

Posted by Christine Lako on Mar 8, 2018 11:46:39 AM

Over the past  few years, we have seen a consistent increase in digital content, which has paved the way for increased advertising opportunities and spend. It's no surprise that audio has been following the same trend, with digital audio and podcasts emerging as hot topics in the industry. 

In Active's latest #Media360 session on March 1st, a panel of experts discussed how podcasts are reshaping the future of advertising. The discussion was moderated by Active's own Karim Kanji, Director of Social Media Strategy, and also featured the following panelists:

  • Jeff Ulster, Chief Content and Technology Officer, The Podcast Exchange
  • Robert "Bob" Kane, VP Sales, The Podcast Exchange
  • Stuart Coxe, Executive Producer, Entertainment One
  • James Fragomeni, Director of Partnerships, leanStream

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Topics: Digital Media, iNvolvedMedia, podcasts, podcast, digital audio

Podcast: Stephanie Lim and Karim Kanji

Posted by Stephanie Lim on Dec 4, 2017 11:34:16 AM

Karim Kanji has been recently selected as co-chair of the new IAB Canada Audio Committee for 2018.

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Topics: Digital Media, advertising, marketing, podcast, digital audio

Podcast: James Fragomeni of LeanStream

Posted by Karim Kanji on Nov 10, 2017 10:46:58 AM

James Fragomeni is the Director of Partnerships at LeanStream.

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Topics: Digital Media, advertising, marketing, podcast, digital audio

The Canadian Podcast Listener

Posted by Karim Kanji on Oct 26, 2017 4:07:38 PM

Here at Active Canada we strive to offer first in-class media opportunities for our clients and partners. With that in mind we have recently started to offer Digital Audio solutions. We're so excited about this growing medium that we've also started our own podcast!

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Topics: Digital Media, podcast, digital audio

Media360 Review: Under the Influence

Posted by Stephanie Lim on Oct 20, 2017 10:14:20 AM

There’s no arguing that the number of social media influencers have grown exponentially over recent years. The likes of Kylie Jenner, Michelle Phan, Kat Von D and other social celebrities have literally built empires with their abilities to influence others.

Despite all of the hype, some marketers may be wondering why exactly influencers are so important. How much influence do they really have?  

In this session, Amy Laski from FelicityPR, Richard Wong from #paid, and Jeff Roach from Media Nation discuss:

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Topics: Digital Media, Social Media, instagram

More than a smart inventory solution

Posted by Stephanie Lim on Oct 18, 2017 5:52:13 PM

Many consumer brands who first encounter corporate trade tend to use it as a financial alternative to liquidating excess inventory

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Topics: Media & Marketing, Retail Marketing, Marketing on a Budget, Corporate Trade, Digital Media

Top 2017 Digital Marketing trends you can exploit by trading up

Posted by Esther Tak on Jun 22, 2017 9:18:38 AM

With the new digital age come new media trends and shifts. Staying aware of emerging opportunities will allow marketers to exploit them and stay ahead of the game. 

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Topics: Media & Marketing, Corporate Trade, Digital Media

Here's how to guarantee ROI on your fall ad campaign.

Posted by Isidora Roskic on Jun 16, 2017 12:59:29 PM

Companies are always looking to achieve more sales but finding new business routes and new customers is a constant challenge. Locking-in product sales and guaranteed ROI from your advertising spend isn't always a reality.  More and more sales and marketing leaders are taking advantage of the corporate trade model to create a 15% safety net for their ROI.  

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Topics: Media & Marketing, Media Costs & Trends, Corporate Trade, Digital Media, Inventory Turnover & Closeouts

2017 IAB Programmatic Symposium Key Takeaways

Posted by Esther Tak on May 29, 2017 10:40:14 AM

The IAB Programmatic Symposium- Be Clear Now: Transparency, Brand Safety and Growth in an Automated Era, brought buyers and sellers together to address common challenges the digital industry faces. Challenges including fake news, fraud, brand safety, measurement discrepancies and failures in the supply chain. 

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Topics: Media & Marketing, Corporate Trade, Digital Media