In Active's latest #Media360 session on March 1st, a panel of experts discussed how podcasts are reshaping the future of advertising. The discussion was moderated by Active's own Karim Kanji, Director of Social Media Strategy, and also featured the following panelists:
- Jeff Ulster, Chief Content and Technology Officer, The Podcast Exchange
- Robert "Bob" Kane, VP Sales, The Podcast Exchange
- Stuart Coxe, Executive Producer, Entertainment One
- James Fragomeni, Director of Partnerships, leanStream
Karim Kanji has been recently selected as co-chair of the new IAB Canada Audio Committee for 2018.Read More
Here at Active Canada we strive to offer first in-class media opportunities for our clients and partners. With that in mind we have recently started to offer Digital Audio solutions. We're so excited about this growing medium that we've also started our own podcast!Read More
There’s no arguing that the number of social media influencers have grown exponentially over recent years. The likes of Kylie Jenner, Michelle Phan, Kat Von D and other social celebrities have literally built empires with their abilities to influence others.
Despite all of the hype, some marketers may be wondering why exactly influencers are so important. How much influence do they really have?
In this session, Amy Laski from FelicityPR, Richard Wong from #paid, and Jeff Roach from Media Nation discuss:Read More
With the new digital age come new media trends and shifts. Staying aware of emerging opportunities will allow marketers to exploit them and stay ahead of the game.Read More
Companies are always looking to achieve more sales but finding new business routes and new customers is a constant challenge. Locking-in product sales and guaranteed ROI from your advertising spend isn't always a reality. More and more sales and marketing leaders are taking advantage of the corporate trade model to create a 15% safety net for their ROI.Read More
The IAB Programmatic Symposium- Be Clear Now: Transparency, Brand Safety and Growth in an Automated Era, brought buyers and sellers together to address common challenges the digital industry faces. Challenges including fake news, fraud, brand safety, measurement discrepancies and failures in the supply chain.Read More