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Podcast: #AWNewYork 2018: Day 4 Recap

Posted by Karim Kanji on Oct 5, 2018 9:34:14 AM

As part of their ongoing coverage of #AWNewYork, co-hosts Ahmed Al-Waili and Karim Kanji sat down after the 4th and final day of the 15th edition of Advertising Week New York to discuss a couple of takeaways.

AdWeek is one of the largest gatherings of advertising professionals in North America.

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Topics: podcast, marketing, advertising, digital audio, Digital Media, Social Media, Digital Marketing, podcasts, Media & Marketing, #LifeAtActive, Media, influencer marketing, influencers, facebook, brands, authenticity, Corporate Social Responsibility, Messaging, Voice and Audio

Podcast: #AWNewYork 2018: Day 3 Recap

Posted by Karim Kanji on Oct 4, 2018 9:17:44 AM

As part of their ongoing coverage of #AWNewYork, co-hosts Ahmed Al-Waili and Karim Kanji sat down after Day 3 of the 15th edition of Advertising Week New York to discuss a couple of takeaways.

AdWeek is one of the largest gatherings of advertising professionals in North America.

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Topics: podcast, marketing, advertising, digital audio, Digital Media, Social Media, Digital Marketing, podcasts, Media & Marketing, #LifeAtActive, Media, eSports, influencer marketing, influencers, facebook, snapchat, cannabis

Podcast: #AWNewYork 2018: Day 2 Recap

Posted by Karim Kanji on Oct 3, 2018 8:22:16 AM

As part of their ongoing coverage of #AWNewYork, co-hosts Ahmed Al-Waili and Karim Kanji sat down after Day 2 of the 15th edition of Advertising Week New York to discuss a couple of takeaways.

AdWeek is one of the largest gatherings of advertising professionals in North America.

Read More

Topics: podcast, marketing, advertising, digital audio, Digital Media, news, digital news, Social Media, Digital Marketing, podcasts, Media & Marketing, #LifeAtActive, Media, cannabis, eSports

Podcast: #AWNewYork 2018: Day 1 Recap

Posted by Karim Kanji on Oct 1, 2018 6:26:20 PM

Co-hosts Ahmed Al-Waili and Karim Kanji sat down after day 1 of the 15th edition of Advertising Week New York to discuss a couple of takeaways. 

Otherwise known as AdWeek, this event is one of the largest gatherings of advertising professionals in North America.

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Topics: podcast, marketing, advertising, digital audio, Digital Media, news, digital news, Social Media, Digital Marketing, podcasts, Media & Marketing, #LifeAtActive, Media, cannabis, eSports

Marketing Evolution Conference Recap

Posted by Christine Lako on Oct 1, 2018 8:00:00 AM

Last week, two members from Active had the opportunity to attend the Fall edition of the Marketing Evolution C-Suite Summit in Toronto. Karim Kanji, Director, Social Media Strategy, and Steve Muscat, VP, Strategic Partnerships, took some time away from their busy schedules to share some takeaways from the conference. 

There were many great sessions throughout the day, but a few stood out as particularly interesting and informative. 

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Topics: Media & Marketing, marketing, Retail Marketing, Digital Marketing, conference, e-commerce, shopper marketing, consumers

Podcast: Interview with Dean Wilson - Active CEO, International Division

Posted by Christine Lako on Sep 25, 2018 10:42:58 AM

Active Canada recently had a visitor from across the pond: Dean Wilson, CEO of the International Division dropped by for a few days to share some global updates with the team.

While he was in town, Dean also sat down with Karim Kanji, Director, Social Media Strategy, to do an exclusive interview for the Active International podcast

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Topics: podcast, marketing, advertising, digital audio, Digital Media, news, digital news, Social Media, Digital Marketing, podcasts, Media Costs & Trends, Media & Marketing, Get to know Active, #LifeAtActive, Media

Podcast: Digital News of the Day - Nike Ad and Canadian Senate New Rules

Posted by Karim Kanji on Sep 19, 2018 9:00:00 AM

Karim Kanji and Ahmed Al-Waili have re-launched the Active International podcast. On a regular basis, these co-hosts will be sharing their thoughts and opinions on recent news related to digital marketing and advertising.

Karim Kanji is the Director, Social Media Strategy at Active and has been with the company since February 2016. In addition to helping clients develop and execute strong social media campaigns, Karim has his own podcast, Welcome!, where he has interesting conversations with interesting people. 

Ahmed Al-Waili joined Active in February 2018 as the Director, Programmatic. He helps educate clients about Programmatic media, and his prior experience on both the buy and sell sides of Programmatic allows him to help clients achieve more with their campaigns.  

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Topics: podcast, marketing, advertising, digital audio, Digital Media, news, digital news, Social Media, Digital Marketing, podcasts, Media Costs & Trends, Media & Marketing

Ad Club's Digital Day Recap

Posted by Meara Johnson on Aug 7, 2018 1:51:07 PM

Our Digital Team members attended the Ad Club's Digital Day event earlier this summer. Jennifer Lee, Integrated Media Assistant and Lisa Martins, Key Account Digital Buyer, shared their thoughts on the event along with a few key takeaways.

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Topics: Digital Media, Digital Marketing, advertising, conference

Influence THIS Recap

Posted by Steve Muscat on Jun 12, 2018 11:31:28 AM

I had the pleasure of attending the Influence THIS conference in Toronto a few weeks ago. Attended by Canada's top brands, agencies, and publishers, this conference was all about connections in the business ecosystem, and how brands can leverage influencers and content marketing in their promotional plans. 

There were many great sessions throughout the day, but a few stood out as particularly interesting and informative. 

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Topics: Social Media, facebook, Media & Marketing, influencers, marketing, Retail Marketing, Digital Marketing, conference, e-commerce