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#STORE2019 - re-invent the role of the retail store with speed and agility

Posted by Kimberly Presnail on May 31, 2019 9:19:13 AM

Given the radical disruption facing retail, I was curious to hear what message the #Store2019 conference would send to Canada’s retailers this week.

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Topics: Retail Marketing, Active on the road, shopper marketing, Digital Marketing, conference, Media, consumers

Podcast: Video Advertising

Posted by Karim Kanji on Dec 6, 2018 3:14:59 PM

Video Advertising is a huge part of the marketing mix for brands. Whether it's YouTube, Facebook, or programmatic, video advertising is not new. However, it can result in huge opportunity for brands looking to build on reputation or drive sales.

Following our most recent #Media360 event, Karim Kanji, who is the Director, Social Media Strategy at Active Canada, sat down with two of the panelists from the event for a quick chat on video advertising.  

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Topics: Media & Marketing, media buying, Digital Media, advertising, podcasts, marketing, podcast, Media 360, Digital Marketing, news, digital news, Media, consumers, video, digital video

Podcast: #AWNewYork 2018: Day 4 Recap

Posted by Karim Kanji on Oct 5, 2018 9:34:14 AM

As part of their ongoing coverage of #AWNewYork, co-hosts Ahmed Al-Waili and Karim Kanji sat down after the 4th and final day of the 15th edition of Advertising Week New York to discuss a couple of takeaways.

AdWeek is one of the largest gatherings of advertising professionals in North America.

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Topics: Media & Marketing, Corporate Social Responsibility, Digital Media, Social Media, facebook, advertising, podcasts, marketing, podcast, digital audio, influencers, #LifeAtActive, Digital Marketing, Media, influencer marketing, authenticity, brands, Messaging, Voice and Audio

Podcast: #AWNewYork 2018: Day 3 Recap

Posted by Karim Kanji on Oct 4, 2018 9:17:44 AM

As part of their ongoing coverage of #AWNewYork, co-hosts Ahmed Al-Waili and Karim Kanji sat down after Day 3 of the 15th edition of Advertising Week New York to discuss a couple of takeaways.

AdWeek is one of the largest gatherings of advertising professionals in North America.

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Topics: Media & Marketing, Digital Media, Social Media, facebook, advertising, podcasts, marketing, podcast, digital audio, influencers, #LifeAtActive, Digital Marketing, Media, cannabis, eSports, influencer marketing, snapchat

Podcast: #AWNewYork 2018: Day 2 Recap

Posted by Karim Kanji on Oct 3, 2018 8:22:16 AM

As part of their ongoing coverage of #AWNewYork, co-hosts Ahmed Al-Waili and Karim Kanji sat down after Day 2 of the 15th edition of Advertising Week New York to discuss a couple of takeaways.

AdWeek is one of the largest gatherings of advertising professionals in North America.

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Topics: Media & Marketing, Digital Media, Social Media, advertising, podcasts, marketing, podcast, digital audio, #LifeAtActive, Digital Marketing, news, digital news, Media, cannabis, eSports

Podcast: #AWNewYork 2018: Day 1 Recap

Posted by Karim Kanji on Oct 1, 2018 6:26:20 PM

Co-hosts Ahmed Al-Waili and Karim Kanji sat down after day 1 of the 15th edition of Advertising Week New York to discuss a couple of takeaways. 

Otherwise known as AdWeek, this event is one of the largest gatherings of advertising professionals in North America.

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Topics: Media & Marketing, Digital Media, Social Media, advertising, podcasts, marketing, podcast, digital audio, #LifeAtActive, Digital Marketing, news, digital news, Media, cannabis, eSports

Marketing Evolution Conference Recap

Posted by Christine Lako on Oct 1, 2018 8:00:00 AM

Last week, two members from Active had the opportunity to attend the Fall edition of the Marketing Evolution C-Suite Summit in Toronto. Karim Kanji, Director, Social Media Strategy, and Steve Muscat, VP, Strategic Partnerships, took some time away from their busy schedules to share some takeaways from the conference. 

There were many great sessions throughout the day, but a few stood out as particularly interesting and informative. 

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Topics: Media & Marketing, Retail Marketing, marketing, shopper marketing, Digital Marketing, e-commerce, conference, consumers

Podcast: Interview with Dean Wilson - Active CEO, International Division

Posted by Christine Lako on Sep 25, 2018 10:42:58 AM

Active Canada recently had a visitor from across the pond: Dean Wilson, CEO of the International Division dropped by for a few days to share some global updates with the team.

While he was in town, Dean also sat down with Karim Kanji, Director, Social Media Strategy, to do an exclusive interview for the Active International podcast

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Topics: Media & Marketing, Get to know Active, Media Costs & Trends, Digital Media, Social Media, advertising, podcasts, marketing, podcast, digital audio, #LifeAtActive, Digital Marketing, news, digital news, Media

Podcast: Digital News of the Day - Nike Ad and Canadian Senate New Rules

Posted by Karim Kanji on Sep 19, 2018 9:00:00 AM

Karim Kanji and Ahmed Al-Waili have re-launched the Active International podcast. On a regular basis, these co-hosts will be sharing their thoughts and opinions on recent news related to digital marketing and advertising.

Karim Kanji is the Director, Social Media Strategy at Active and has been with the company since February 2016. In addition to helping clients develop and execute strong social media campaigns, Karim has his own podcast, Welcome!, where he has interesting conversations with interesting people. 

Ahmed Al-Waili joined Active in February 2018 as the Director, Programmatic. He helps educate clients about Programmatic media, and his prior experience on both the buy and sell sides of Programmatic allows him to help clients achieve more with their campaigns.  

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Topics: Media & Marketing, Media Costs & Trends, Digital Media, Social Media, advertising, podcasts, marketing, podcast, digital audio, Digital Marketing, news, digital news