Over the past decade, the value that procurement and strategic sourcing have brought to Canadian businesses has been immense. Some of the most innovative operational streamlining and efficiency solutions that I have seen were all born from the supply chain department. And yet, today many procurement executives are struggling to find new approaches to deliver new, sustainable value.Read More
Having navigated through all the turmoil of the past decade, CEOs whose job is to steer a company to profits and growth still have plenty of worries top of mind.
I’ve been working in the Corporate Trade industry for about 6 years, and consider myself somewhat of an expert. I’m fortunate enough to have a 360 degree view of the industry and all of the different ways Barter is used by businesses and agencies, but it wasn’t always that way.
I don’t have an excess inventory problem. Is Corporate Trade right for me?
The answer is yes, you can use Corporate Trade without an excess inventory problem, so long as you have an annual advertising budget of $500,000 and up.This is a common question I run into with customers, so today’s blog focuses on the subject of Bartering without inventory. Caveat: if you’re not yet familiar with Corporate Trade, I recommend you read the following blog post, and watch this video to get a basic understanding.
Take your charitable business efforts to the next level with Corporate Trade
It is a question I inevitably get at every networking event, friend or family gathering, and discussion surrounding what I do. Thankfully it’s a question I love to answer, so today’s blog post gets back to the fundamentals of our business model – what exactly is Corporate Trade?
In today’s economic landscape client advertising budgets are coming under intense scrutiny. According to a recent report by the Canadian Marketing Association, advertising accounted for 80% of the marketing budget in the 1980’s. Today it’s at 50%, with digital being the only area of growth.
Your business has entered into a Corporate Trade deal. You have exchanged an underperforming asset, perhaps excess inventory, in return for Trade Credit that can be used with cash to pay for routine budgeted business expenses.