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More than a smart inventory solution

Posted by Stephanie Lim on Oct 18, 2017 5:52:13 PM

Many consumer brands who first encounter corporate trade tend to use it as a financial alternative to liquidating excess inventory

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Topics: Corporate Trade, Media & Marketing, Marketing on a Budget, Retail Marketing, Digital Media

FAQ: intricacies of secondary market re-sale

Posted by Kimberly Presnail on Aug 25, 2017 2:21:22 PM

Businesses have a variety of options when the time comes to move unsold product.  But what's involved in distributing them through secondary markets, and what should brands look out for?  

James Holden, Director of Merchandise Sales with Active International, answers some frequently asked questions.

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Topics: Corporate Trade, Inventory Turnover & Closeouts

Top 2017 Digital Marketing trends you can exploit by trading up

Posted by Esther Tak on Jun 22, 2017 9:18:38 AM

With the new digital age come new media trends and shifts. Staying aware of emerging opportunities will allow marketers to exploit them and stay ahead of the game. 

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Topics: Corporate Trade, Digital Media, Media & Marketing

Here's how to guarantee ROI on your fall ad campaign.

Posted by Isidora Roskic on Jun 16, 2017 12:59:29 PM

Companies are always looking to achieve more sales but finding new business routes and new customers is a constant challenge. Locking-in product sales and guaranteed ROI from your advertising spend isn't always a reality.  More and more sales and marketing leaders are taking advantage of the corporate trade model to create a 15% safety net for their ROI.  

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Topics: Corporate Trade, Inventory Turnover & Closeouts, Media & Marketing, Media Costs & Trends, Digital Media

Not enough media budget? Safeguard your media budget from cuts by trading up

Posted by Isidora Roskic on Jun 9, 2017 4:03:06 PM

In today's ever-changing global economy and fragmented media lanscape, company budgets feel tighter than ever. In fact a Gartner CMO Study demonstrated an yearly increase in the percentage of marketers bracing for a budget cut, with a high of 14% in 2016. 

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Topics: Corporate Trade, Inventory Turnover & Closeouts

Too much inventory? Top 3 inventory challenges trading up can help solve

Posted by Isidora Roskic on Jun 9, 2017 3:52:56 PM

 Companies typically settle for 3 common excess inventory options: discounting, self liquidation and 3rd party liquidation. All 3 options tend to provide short term value and come with product write downs between 20 - 80%. However, there is a smart alternative overlooked: corporate trade.  

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Topics: Corporate Trade, Inventory Turnover & Closeouts

5 Questions with Michael Villeneuve

Posted by Karim Kanji on May 30, 2017 9:29:09 AM

In this 9 minute podcast, Michael will discuss:

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Topics: Corporate Trade, Inventory Turnover & Closeouts

2017 IAB Programmatic Symposium Key Takeaways

Posted by Esther Tak on May 29, 2017 10:40:14 AM

The IAB Programmatic Symposium- Be Clear Now: Transparency, Brand Safety and Growth in an Automated Era, brought buyers and sellers together to address common challenges the digital industry faces. Challenges including fake news, fraud, brand safety, measurement discrepancies and failures in the supply chain. 

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Topics: Corporate Trade, Digital Media, Media & Marketing

5 ways procurement can use trade credits to lower business expenses

Posted by Kimberly Presnail on Nov 1, 2016 3:30:52 PM

Over the past decade, the value that procurement and strategic sourcing have brought to Canadian businesses has been immense. Some of the most innovative operational streamlining and efficiency solutions that I have seen were all born from the supply chain department.   And yet, today many procurement executives are struggling to find new approaches to deliver new, sustainable value. 

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Topics: Cost Management, Corporate Trade 101, Supply Chain Management (SCM), Corporate Trade, Trade Credits, procurement, Procurement & Strategic Sourcing