As part of their ongoing coverage of #AWNewYork, co-hosts Ahmed Al-Waili and Karim Kanji sat down after the 4th and final day of the 15th edition of Advertising Week New York to discuss a couple of takeaways.
AdWeek is one of the largest gatherings of advertising professionals in North America.Read More
Topics: podcast, marketing, advertising, digital audio, Digital Media, Social Media, Digital Marketing, podcasts, Media & Marketing, #LifeAtActive, Media, influencer marketing, influencers, facebook, brands, authenticity, Corporate Social Responsibility, Messaging, Voice and Audio
FACT: When you use the R-word, people see you differently
On Wednesday, March 7th, not-for-profit company motionball (with a small 'm') is launching its annual #NOGOODWAY campaign, during which it calls upon all Canadians to think twice before using the R-word (or "retard") in everyday conversation. This word has a negative connotation for thousands of Canadians with an intellectual disability, and hearing the R-word hurts them.
This year's #NOGOODWAY campaign features the release of a powerful online video which can be found on the #NOGOODWAY Facebook Page. The message behind the video is that people see you differently when you use the R-word.Read More
Active kickstarted the long weekend fun with a Canada Day celebration in the office!Read More
In the beginning of 2017, the Canadian Cancer Society released a study that stated 1 in 2 Canadians would be diagnosed with cancer in their lifetimes. Furthermore, 1 in 4 would end up dying from cancer.Read More
A businesses greatest asset is its people, and that’s certainly the case for Active International in Toronto. With such a unique business model, our operation is far from an automated machine. Each step of our trading process is handled with care, and depends on a talented, engaged team of people to transform a smart concept into measurable value.Read More
Working from home is often seen as a nice to have option for many Canadian businesses. But what happens during an emergency when that nice-to-have… becomes a need-to-have, now?Read More
Meeting Corporate Social Responsibility goals can be challenging for organizations. In order to make a difference in the community, they must be somewhat lofty.
Active International was thrilled to support one of our key community partners, Food Banks Canada, at the FCPC Charity Golf Tournament. Through Active Cares our Corporate Social Responsibility program, we sponsored the grand prize of the tournament, a trip for two aboard the award winning Rocky Moutaineer.