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Meeting Corporate Social Responsibility goals can be challenging for organizations. In order to make a difference in the community, they must be somewhat lofty.
Active International was thrilled to support one of our key community partners, Food Banks Canada, at the FCPC Charity Golf Tournament. Through Active Cares our Corporate Social Responsibility program, we sponsored the grand prize of the tournament, a trip for two aboard the award winning Rocky Moutaineer.
Active International Canada is teaming up with Food Banks Canada as its official corporate charity. The initiative is part of a larger Corporate Social Responsibility program called Active Cares in Canada that includes reducing the company’s environmental impact, as well as a commitment to transparency, continuous improvement and employee satisfaction.
“Trusted companies don’t operate in a bubble,” says Andrew Bulmer, senior vice president and general manager at Active International Canada. “Active International believes our actions as a company impact not only our employees and direct stakeholders, but also the community and environment in which we operate.”
Topics: Corporate Social Responsibility
At Active International, we believe that our actions as a company impact not only our employees and direct stakeholders, but also the community and environment in which we operate. In line with this philosophy, we have launched Active Cares in Canada, our Corporate Social Responsibility (CSR) program.
Active Cares represents our commitment to behave ethically and contribute to economic development, while improving the quality of life of our workforce as well as the local Canadian community and society as a whole. We’ve developed three strategic pillars in our approach to Corporate Social Responsibility (CSR). Through this holistic approach Active will be able to integrate our CSR initiatives entirely within our business model, to ensure long-term sustainability.
A key component of the Social pillar of our program is the designation of Food Banks Canada as our official Corporate Charity.
Over 882,000 Canadians are turning to Food banks each month. 38% of them are children. Food Banks Canada is the only national charitable organization representing and supporting the food bank community across Canada, and strives to meet the short-term need for food, and find long-term solutions to hunger. We will direct all corporate charitable efforts through Food Banks Canada in their mission through donations of funds, inventory, media space, and employee volunteering.
We are happy to celebrate the launch of our next chapter to not only become a trusted business partner, but a trusted community partner too. To learn more about Active Cares and our mission to become a better corporate citizen, please visit our website. To learn more about how you can get involved with Food Banks Canada, contact us or visit foodbankscanada.ca.