Friday, November 23rd was one of the most anticipated nights in the Media industry. It was the night of Movember Mayhem, a charity boxing competition presented by Agency Wars and the Toronto Real Estate Rumble. This Las Vegas-style gala supported the Movember Foundation, which helps raise awareness and funds for various areas of Men’s Health, including but not limited to male cancers, mental health, and suicide prevention. On fight night, over 40 men and women from the Advertising, Media, Marketing and Real Estate industries came together to compete in over 20 boxing matches in support of the cause.
In the blue corner, representing Active International, was Dustin “The Wind” Metcalf, Media Supervisor. Dustin recalled, “I chose to participate in Agency Wars as I am always up for any unique challenge that comes my way! Once I first caught wind of this fantastic opportunity, I knew I had to be a part of it. Unfortunately, the timing was never right to commit myself to the 12-week structure… that is, until this year when Agency Wars VIII came along!”Read More
On Tuesday, November 20th, a group of Active Canada employees from all departments and levels of the organization spent the morning volunteering at the Daily Bread Food Bank warehouse in Toronto.
The team toured the facilities, were educated on the poverty and hunger in their own neighbourhoods, and packed potatoes. Together, they sorted and packed 2,600 pounds of potatoes in less than 2.5 hours!
Everyone who participated had a positive experience, and were delighted to have the opportunity to volunteer on behalf of Active.
"Spending the day at Daily Bread was an incredible experience. Daily Bread makes a huge difference to food banks all across the GTA and people greatly rely on these facilities in order to get basic necessities. They were in desperate need of help in order not to waste any fresh fruits and vegetables due to a decrease in volunteers this week. I was glad Active was able to step up to the plate - especially when our help was so necessary. It was a very humbling experience." - Tamara Harnden, Media Assistant.
As part of their ongoing coverage of #AWNewYork, co-hosts Ahmed Al-Waili and Karim Kanji sat down after the 4th and final day of the 15th edition of Advertising Week New York to discuss a couple of takeaways.
AdWeek is one of the largest gatherings of advertising professionals in North America.Read More
Topics: Media & Marketing, Corporate Social Responsibility, Digital Media, Social Media, facebook, advertising, podcasts, marketing, podcast, digital audio, influencers, #LifeAtActive, Digital Marketing, Media, influencer marketing, authenticity, brands, Messaging, Voice and Audio
FACT: When you use the R-word, people see you differently
On Wednesday, March 7th, not-for-profit company motionball (with a small 'm') is launching its annual #NOGOODWAY campaign, during which it calls upon all Canadians to think twice before using the R-word (or "retard") in everyday conversation. This word has a negative connotation for thousands of Canadians with an intellectual disability, and hearing the R-word hurts them.
This year's #NOGOODWAY campaign features the release of a powerful online video which can be found on the #NOGOODWAY Facebook Page. The message behind the video is that people see you differently when you use the R-word.Read More
Active kickstarted the long weekend fun with a Canada Day celebration in the office!Read More
In the beginning of 2017, the Canadian Cancer Society released a study that stated 1 in 2 Canadians would be diagnosed with cancer in their lifetimes. Furthermore, 1 in 4 would end up dying from cancer.Read More
A businesses greatest asset is its people, and that’s certainly the case for Active International in Toronto. With such a unique business model, our operation is far from an automated machine. Each step of our trading process is handled with care, and depends on a talented, engaged team of people to transform a smart concept into measurable value.Read More
Working from home is often seen as a nice to have option for many Canadian businesses. But what happens during an emergency when that nice-to-have… becomes a need-to-have, now?Read More