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Podcast: Advertising Update - Feb 15 2019

Posted by Karim Kanji on Feb 15, 2019 3:37:01 PM

Welcome to the Active International Canada podcast. My name is Karim Kanji. Let's get on with the show! 

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Topics: Media & Marketing, media buying, Digital Media, advertising, podcasts, marketing, podcast, news, digital news, Media, consumers, eSports, snapchat, twitter

Podcast: Advertising Update - eSports (Feb 4, 2019)

Posted by Karim Kanji on Feb 4, 2019 12:05:11 PM

Welcome to the Active International Canada podcast. My name is Karim Kanji. Today I'm pleased to welcome Anne-Amor Nepomuceno and Christine Lako. 

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Topics: Media & Marketing, media buying, Digital Media, advertising, podcasts, marketing, news, digital news, Media, consumers, eSports

Podcast: Advertising Update - Jan 24 2019

Posted by Karim Kanji on Jan 24, 2019 4:23:35 PM

 

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Topics: Media & Marketing, media buying, Digital Media, facebook, advertising, podcasts, marketing, podcast, news, digital news, Media, consumers, eSports

Podcast: Advertising Update - Jan 18 2019

Posted by Karim Kanji on Jan 18, 2019 4:14:33 PM

Welcome to the Active International Canada podcast. My name is Karim Kanji. Let's get on with the show!

 

 

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Topics: Media & Marketing, media buying, Digital Media, facebook, advertising, podcasts, marketing, podcast, news, digital news, Media, consumers, eSports, snapchat, spotify

Podcast: Advertising Update - Jan 10 2019

Posted by Karim Kanji on Jan 16, 2019 2:39:45 PM

Welcome to the Active International Canada podcast. My name is Karim Kanji. Happy New Year!

In this episode we talk about:

- eMarketer predicts average time on Facebook in 2019 will hover around 40 minutes per day.
www.emarketer.com/content/predicti…2019?ecid=NL1009

- Snapchat reports that teen males on the platform list "gaming" as a top 3 activity.
forbusiness.snapchat.com/blog/looking…ends-of-2019

- Spotify is testing sponsorships of the Discussion Weekly playlist.
rainnews.com/spotify-testing-br…r-discover-weekly/

- eSports will bring in $3B in advertising revenue by 2020.
www.cantechletter.com/2018/11/esport…hris-overholt/

- Drake and Ed sheeran dominated the music streaming space in 2018.
rainnews.com/drake-tops-2018-in…s-canadian-report/

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Topics: Media & Marketing, media buying, Digital Media, facebook, advertising, podcasts, marketing, podcast, news, digital news, Media, consumers, eSports, snapchat, spotify

Podcast: Video Advertising

Posted by Karim Kanji on Dec 6, 2018 3:14:59 PM

Video Advertising is a huge part of the marketing mix for brands. Whether it's YouTube, Facebook, or programmatic, video advertising is not new. However, it can result in huge opportunity for brands looking to build on reputation or drive sales.

Following our most recent #Media360 event, Karim Kanji, who is the Director, Social Media Strategy at Active Canada, sat down with two of the panelists from the event for a quick chat on video advertising.  

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Topics: Media & Marketing, media buying, Digital Media, advertising, podcasts, marketing, podcast, Media 360, Digital Marketing, news, digital news, Media, consumers, video, digital video

Canadian Grocer Thought Leadership Conference Recap

Posted by Steve Muscat on Nov 29, 2018 12:14:33 PM

Earlier this month, I had the pleasure of attending the Canadian Grocer Thought Leadership CEO Conference, which is a key event in the Canadian grocery industry. The event brings together leaders from Canada’s food industry to discuss new and innovative approaches that will shape the future of the industry.

A session that stood out from the day’s schedule was entitled “Spoiler Alert: Your Customers are Cheating on You,” featuring Carman Allison from Nielsen. Unsurprisingly, the session focused on consumer disloyalty, much of which is driven by the tendency to shop based on price to spend less money or "loyal to being disloyal." In fact, 70% of customers try to spend less, and are focused on value when they shop.

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Topics: Media & Marketing, Retail Marketing, marketing, shopper marketing, e-commerce, conference, consumers, grocery trends, grocery

Marketing Evolution Conference Recap

Posted by Christine Lako on Oct 1, 2018 8:00:00 AM

Last week, two members from Active had the opportunity to attend the Fall edition of the Marketing Evolution C-Suite Summit in Toronto. Karim Kanji, Director, Social Media Strategy, and Steve Muscat, VP, Strategic Partnerships, took some time away from their busy schedules to share some takeaways from the conference. 

There were many great sessions throughout the day, but a few stood out as particularly interesting and informative. 

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Topics: Media & Marketing, Retail Marketing, marketing, shopper marketing, Digital Marketing, e-commerce, conference, consumers