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Canadian Grocer Thought Leadership Conference Recap

Posted by Steve Muscat on Nov 29, 2018 12:14:33 PM

Earlier this month, I had the pleasure of attending the Canadian Grocer Thought Leadership CEO Conference, which is a key event in the Canadian grocery industry. The event brings together leaders from Canada’s food industry to discuss new and innovative approaches that will shape the future of the industry.

A session that stood out from the day’s schedule was entitled “Spoiler Alert: Your Customers are Cheating on You,” featuring Carman Allison from Nielsen. Unsurprisingly, the session focused on consumer disloyalty, much of which is driven by the tendency to shop based on price to spend less money or "loyal to being disloyal." In fact, 70% of customers try to spend less, and are focused on value when they shop.

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Topics: Media & Marketing, marketing, Retail Marketing, conference, e-commerce, shopper marketing, consumers, grocery, grocery trends

Marketing Evolution Conference Recap

Posted by Christine Lako on Oct 1, 2018 8:00:00 AM

Last week, two members from Active had the opportunity to attend the Fall edition of the Marketing Evolution C-Suite Summit in Toronto. Karim Kanji, Director, Social Media Strategy, and Steve Muscat, VP, Strategic Partnerships, took some time away from their busy schedules to share some takeaways from the conference. 

There were many great sessions throughout the day, but a few stood out as particularly interesting and informative. 

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Topics: Media & Marketing, marketing, Retail Marketing, Digital Marketing, conference, e-commerce, shopper marketing, consumers

Thought Leaders of Active: Ahmed Al-Waili's Panel at the MediaPost Data & Programmatic Summit

Posted by Christine Lako on Sep 26, 2018 7:30:00 AM

Recently, Ahmed Al-Waili, Active Canada's Director of Programmatic, traveled to Lake Tahoe, California, to participate in a panel discussion at the MediaPost Data & Programmatic Insider Summit

Attended by advertisers, agencies, and vendors, the conference was about all things programmatic, including common challenges faced in the space, solutions to those issues, and how people are leveraging the technology for their campaigns. 

With over 8 years of online marketing experience and 6 years in the programmatic space on both the buy and sell sides, Ahmed was a fitting choice to participate in the conference as a speaker. Ahmed joined several industry colleagues in a panel discussion entitled "Can Programmatic Build Brand?"

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Topics: Media & Marketing, technology, AI, Programmatic Advertising, Programmatic Media, programmatic, conference

STORE2018 : Conference Recap

Posted by Steve Muscat on Aug 30, 2018 4:47:20 PM

Earlier this Summer Steve Muscat, VP, Strategic Partnerships attended STORE2018 , Canada’s largest retail conference. A 2 day long event consisting of informative sessions lead by industry thought leaders, plenty of networking opportunities, and several interactive idea provoking panels. Steve returned to Active with valuable insight from the conference which was then passed down to the team.

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Topics: Retail Marketing, conference, strategy, sales, e-commerce, shopper marketing, AI, technology, marketing, Media & Marketing

Ad Club's Digital Day Recap

Posted by Meara Johnson on Aug 7, 2018 1:51:07 PM

Our Digital Team members attended the Ad Club's Digital Day event earlier this summer. Jennifer Lee, Integrated Media Assistant and Lisa Martins, Key Account Digital Buyer, shared their thoughts on the event along with a few key takeaways.

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Topics: Digital Media, Digital Marketing, advertising, conference

Influence THIS Recap

Posted by Steve Muscat on Jun 12, 2018 11:31:28 AM

I had the pleasure of attending the Influence THIS conference in Toronto a few weeks ago. Attended by Canada's top brands, agencies, and publishers, this conference was all about connections in the business ecosystem, and how brands can leverage influencers and content marketing in their promotional plans. 

There were many great sessions throughout the day, but a few stood out as particularly interesting and informative. 

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Topics: Social Media, facebook, Media & Marketing, influencers, marketing, Retail Marketing, Digital Marketing, conference, e-commerce