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A smart way to speed up Trade Credit usage in your business

Posted by KImberly Armstrong on Sep 11, 2013 4:40:00 PM

As our customers seek to close the 2nd half of 2013 with a bang, many are seeking ways to spend their Trade Credits faster in order to make room for another Corporate Trade.

Placing incentives behind Trade Credit usage is a proven way of accelerating the speed of your ROI. It helps to keep the Corporate Trade partnership top of mind across the business, and measurably connect that greater good to an individual or team performance.

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Topics: Corporate Trade Industry Report, Case Studies, Corporate Trade 101, Trade Credits, Corporate Trade Best Practices

Bringing an omni channel retail vision to life on a budget

Posted by KImberly Armstrong on Aug 14, 2013 11:59:00 AM

We live in the world of iPhones, androids, tablets and apps. Consumers have bought into the fast-paced experiential age and in doing so, they’ve broadened their shopping options internationally, and shortened their attention spans. What’s a brick and morter retailer to do?

Some relate today’s complicated brand/consumer relationship to love, romance and dating.  To create a meaningful connection with someone in a fragmented market, you need to make a lasting impression.  You must woo.  It takes a few dinners, drinks and desserts before you can think about engaging them in a longer term commitment.

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Topics: Marketing on a Budget, Retail Marketing, Media & Marketing, Case Studies

How a US inventory problem helped a Canadian subsidiary

Posted by KImberly Armstrong on Jul 16, 2013 6:00:00 AM


Did you know Canadian subsidiaries of multi-nationals could benefit from the inventory problem of their parent company?

It’s true.

If your business operates worldwide, and you collaborate with a Corporate Trade company with similar reach, then you’re on your way to generating extra value for your media spend or other business expenses.

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Topics: Case Studies, We love our Customers, Corporate Trade 101

Introducing The Bottom Line: A Canadian Corporate Trade Insider Report

Posted by KImberly Armstrong on May 29, 2013 12:38:00 PM

Last week we at Active International in Canada launched a fresh new quarterly report "The Bottom Line", with our customers and key partners in mind. 

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Topics: Media Costs & Trends, Case Studies, We love our Customers, Corporate Trade 101

Corporate Trade + collaboration = $1MM in bottom line benefit

Posted by KImberly Armstrong on Jul 17, 2012 3:14:00 PM

According to a new IBM study, CEOs and senior public sector leaders around the world are responding to today’s connected era with extensive partnering in order to achieve radical innovation.

Easier said than done.

How do leading executives partner successfully – both internally and with 3rd parties?

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Topics: Corporate Trade Industry Report, Inventory Turnover & Closeouts, Cost Management, EBIT, Case Studies

4 Essentials to managing seasonal inventories

Posted by Michael Villeneuve on Jun 21, 2012 2:53:00 PM

When it comes to managing inventory and supply chains in today’s competitive world, Canadians have it tough. With over 5,000 kilometers from coast to coast and a highly decentralized population spread across 9,984 square kilometers of land, it’s not always easy to have the right inventory at the right place at the right time.

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Topics: Corporate Trade Industry Report, Inventory Turnover & Closeouts, Cost Management, EBIT, Risk Management, Supply Chain Management (SCM), Case Studies

Video: Sport Chek innovates to recruit top talent.

Posted by KImberly Armstrong on May 9, 2012 2:14:00 PM

Congratulations and kudos to one of Active International's valued clients, FGL Sports & Sport Chek for their innovative use of Social Media to recruit top talent!

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Topics: Retail Marketing, Media & Marketing, Digital Media, Case Studies, We love our Customers

Friday the 13th : Capital equipment and the corrugator scare

Posted by Michael Villeneuve on Apr 13, 2012 2:08:00 PM

Today is Friday the 13th. So as an ode to the classic horror films of the 80's I thought I would share a chilling tale of selling-problem-assets gone wrong. Fortunately for the sake of this blog, I have many experiences from which to draw, but none more scary than a client's story of the asset that just wouldn't go away.

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Topics: Corporate Trade Industry Report, Cost Management, EBIT, Supply Chain Management (SCM), Case Studies, Capital Equipment

Case Study: Men's Journal and Corporate Trade

Posted by KImberly Armstrong on Feb 29, 2012 1:46:00 PM

Innovation Spotlight:

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Topics: Corporate Trade Industry Report, Retail Marketing, Media & Marketing, Case Studies, We love our Customers