As our customers seek to close the 2nd half of 2013 with a bang, many are seeking ways to spend their Trade Credits faster in order to make room for another Corporate Trade.
Placing incentives behind Trade Credit usage is a proven way of accelerating the speed of your ROI. It helps to keep the Corporate Trade partnership top of mind across the business, and measurably connect that greater good to an individual or team performance.
We live in the world of iPhones, androids, tablets and apps. Consumers have bought into the fast-paced experiential age and in doing so, they’ve broadened their shopping options internationally, and shortened their attention spans. What’s a brick and morter retailer to do?
Some relate today’s complicated brand/consumer relationship to love, romance and dating. To create a meaningful connection with someone in a fragmented market, you need to make a lasting impression. You must woo. It takes a few dinners, drinks and desserts before you can think about engaging them in a longer term commitment.
Did you know Canadian subsidiaries of multi-nationals could benefit from the inventory problem of their parent company?
If your business operates worldwide, and you collaborate with a Corporate Trade company with similar reach, then you’re on your way to generating extra value for your media spend or other business expenses.
Last week we at Active International in Canada launched a fresh new quarterly report "The Bottom Line", with our customers and key partners in mind.
Easier said than done.
How do leading executives partner successfully – both internally and with 3rd parties?
When it comes to managing inventory and supply chains in today’s competitive world, Canadians have it tough. With over 5,000 kilometers from coast to coast and a highly decentralized population spread across 9,984 square kilometers of land, it’s not always easy to have the right inventory at the right place at the right time.
Congratulations and kudos to one of Active International's valued clients, FGL Sports & Sport Chek for their innovative use of Social Media to recruit top talent!
Today is Friday the 13th. So as an ode to the classic horror films of the 80's I thought I would share a chilling tale of selling-problem-assets gone wrong. Fortunately for the sake of this blog, I have many experiences from which to draw, but none more scary than a client's story of the asset that just wouldn't go away.