Attended by advertisers, agencies, and vendors, the conference was about all things programmatic, including common challenges faced in the space, solutions to those issues, and how people are leveraging the technology for their campaigns.
With over 8 years of online marketing experience and 6 years in the programmatic space on both the buy and sell sides, Ahmed was a fitting choice to participate in the conference as a speaker. Ahmed joined several industry colleagues in a panel discussion entitled "Can Programmatic Build Brand?"Read More
Earlier this Summer Steve Muscat, VP, Strategic Partnerships attended STORE2018 , Canada’s largest retail conference. A 2 day long event consisting of informative sessions lead by industry thought leaders, plenty of networking opportunities, and several interactive idea provoking panels. Steve returned to Active with valuable insight from the conference which was then passed down to the team.Read More
With voice activated devices such as the Amazon Echo and Google Home becoming increasingly more prominent, retailers have a great deal to consider when incorporating this medium into their retail marketing strategies.Read More