The two weeks between the end of May and beginning of June are some of the most exciting weeks for the media industry. Broadcasters put on their best performances, to present their new Fall programming and schedules, and share exciting news about their stations. Our Media team at Active attended all of the events, and have shared their opinions on the new Fall lineups.Read More
What is brand safety, and what are the costs of ignoring it? Imagine investing a large portion of your marketing budget into a campaign that was served alongside inappropriate, offensive, or simply misaligned content. Not only could a poorly placed ad be a waste of your investment, but it would tarnish the integrity of your brand. This is the reality that marketers and agencies alike are faced with daily in today’s digital landscape.Read More
Award Ceremony Presented By Morneau Shepell & Globe and MailRead More
Whether you place your media in-house or work with a Canadian media agency, it is important your buyers play an important role in your Corporate Trade transaction.
After all, they are the mastermind of your media plan so collaborating with your Corporate Trade provider on the execution is critical.
There are a number of factors which can help or impede the successful launch of a new Corporate Trade solution in your business. Many businesses and agencies alike can be intimidated by the process involved of adding "another cook in the kitchen" for media buying.
I’ve been working in the Corporate Trade industry for about 6 years, and consider myself somewhat of an expert. I’m fortunate enough to have a 360 degree view of the industry and all of the different ways Barter is used by businesses and agencies, but it wasn’t always that way.
Today I sat down with media expert Karin Macpherson, Active International's newest Senior Director of Client Solutions.
Whether you’re a CXO, Procurement VP, Agency or Marketing Executive, don’t let any of the following myths prevent you from exploring Corporate Trade. You may be missing out on a strategic solution to unlock untapped value from your business.
Myth 1: You need a ton of excess inventory to enter a Corporate Trade deal.
Despite an uncertain global economy, one thing has remained on a steady incline –advertising investment. Zenith Optimedia’s ad spend forecast predicts a jump of $24 million in North America and almost $100 million around the world from 2010 to 2014.
Meanwhile, CXOs across North America are seeking ways to improve their cash flow and reduce operating expenditures. More than ever before, marketers are put under the microscope each month to produce results and deliver a positive ROI.