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Podcast: Advertising Update - Jan 18 2019

Posted by Karim Kanji on Jan 18, 2019 4:14:33 PM

Welcome to the Active International Canada podcast. My name is Karim Kanji. Let's get on with the show!

In this episode we talk about:

Facebook will continue to attract advertisers with the Newsfeed dominating where users will opt to spend time. 

viewcontent2.emarketer.com/Content/us-…ecid=NL1001

49% of gamers say that gaming apps have the best ad experience. 

www.emarketer.com/content/mobile-g…2019?ecid=NL1001

Spotify has over 200 million monthly active users. 

rainnews.com/spotify-now-has-20…thly-active-users/

Facebook Watch has 400 million monthly active users even though 50% of people have never heard of it while 25% of people have heard of it but have never used it. 

www.emarketer.com/content/facebook…atch?ecid=NL1001

Instagram will continue to grow and hit almost 1 billion users by 2022. Instagram currently sits at 713 million users. 

www.emarketer.com/content/predicti…ains?ecid=NL1001

Podcasting is still new so attribution and measurement is still in its infancy. It helps that Apple has released it's beta analytics. 

www.emarketer.com/content/will-new…bf9bfc87aa62ce0d

In 2019, time spent on Digital will eclipse all other media combined. TV will still dominate media time at 203 minutes per day followed by smartphones at 150 and computer use at 136 minutes per day. 

www.emarketer.com/content/canada-f…ba0d362c1f4a962e

CES was in Las Vegas this year again. and here are some news items coming out of the annual trade show:
There is finally a $7,000 toilet.
5G is coming fast.
Amazon Echo will soon be in your car.
200,000 podcasts launched in 2018 which brings the total podcast ecosystem to 1,000,000!
Spotify is now the #2 podcast listening platform behind Apple Podcasts.
rainnews.com/steve-goldstein-po…mart-speakers-ces/

 

 

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Topics: podcast, marketing, advertising, Digital Media, news, digital news, podcasts, Media & Marketing, Media, media buying, consumers, facebook, eSports, snapchat, spotify

Podcast: Advertising Update - Jan 10 2019

Posted by Karim Kanji on Jan 16, 2019 2:39:45 PM

Welcome to the Active International Canada podcast. My name is Karim Kanji. Happy New Year!

In this episode we talk about:

- eMarketer predicts average time on Facebook in 2019 will hover around 40 minutes per day.
www.emarketer.com/content/predicti…2019?ecid=NL1009

- Snapchat reports that teen males on the platform list "gaming" as a top 3 activity.
forbusiness.snapchat.com/blog/looking…ends-of-2019

- Spotify is testing sponsorships of the Discussion Weekly playlist.
rainnews.com/spotify-testing-br…r-discover-weekly/

- eSports will bring in $3B in advertising revenue by 2020.
www.cantechletter.com/2018/11/esport…hris-overholt/

- Drake and Ed sheeran dominated the music streaming space in 2018.
rainnews.com/drake-tops-2018-in…s-canadian-report/

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Topics: podcast, marketing, advertising, Digital Media, news, digital news, podcasts, Media & Marketing, Media, media buying, consumers, facebook, eSports, snapchat, spotify

Podcast: Video Advertising

Posted by Karim Kanji on Dec 6, 2018 3:14:59 PM

Video Advertising is a huge part of the marketing mix for brands. Whether it's YouTube, Facebook, or programmatic, video advertising is not new. However, it can result in huge opportunity for brands looking to build on reputation or drive sales.

Following our most recent #Media360 event, Karim Kanji, who is the Director, Social Media Strategy at Active Canada, sat down with two of the panelists from the event for a quick chat on video advertising.  

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Topics: podcast, marketing, advertising, Digital Media, news, digital news, Digital Marketing, podcasts, Media & Marketing, video, digital video, Media 360, Media, media buying, consumers

Podcast: #AWNewYork 2018: Day 4 Recap

Posted by Karim Kanji on Oct 5, 2018 9:34:14 AM

As part of their ongoing coverage of #AWNewYork, co-hosts Ahmed Al-Waili and Karim Kanji sat down after the 4th and final day of the 15th edition of Advertising Week New York to discuss a couple of takeaways.

AdWeek is one of the largest gatherings of advertising professionals in North America.

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Topics: podcast, marketing, advertising, digital audio, Digital Media, Social Media, Digital Marketing, podcasts, Media & Marketing, #LifeAtActive, Media, influencer marketing, influencers, facebook, brands, authenticity, Corporate Social Responsibility, Messaging, Voice and Audio

Podcast: #AWNewYork 2018: Day 3 Recap

Posted by Karim Kanji on Oct 4, 2018 9:17:44 AM

As part of their ongoing coverage of #AWNewYork, co-hosts Ahmed Al-Waili and Karim Kanji sat down after Day 3 of the 15th edition of Advertising Week New York to discuss a couple of takeaways.

AdWeek is one of the largest gatherings of advertising professionals in North America.

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Topics: podcast, marketing, advertising, digital audio, Digital Media, Social Media, Digital Marketing, podcasts, Media & Marketing, #LifeAtActive, Media, eSports, influencer marketing, influencers, facebook, snapchat, cannabis

Podcast: #AWNewYork 2018: Day 2 Recap

Posted by Karim Kanji on Oct 3, 2018 8:22:16 AM

As part of their ongoing coverage of #AWNewYork, co-hosts Ahmed Al-Waili and Karim Kanji sat down after Day 2 of the 15th edition of Advertising Week New York to discuss a couple of takeaways.

AdWeek is one of the largest gatherings of advertising professionals in North America.

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Topics: podcast, marketing, advertising, digital audio, Digital Media, news, digital news, Social Media, Digital Marketing, podcasts, Media & Marketing, #LifeAtActive, Media, cannabis, eSports

Podcast: #AWNewYork 2018: Day 1 Recap

Posted by Karim Kanji on Oct 1, 2018 6:26:20 PM

Co-hosts Ahmed Al-Waili and Karim Kanji sat down after day 1 of the 15th edition of Advertising Week New York to discuss a couple of takeaways. 

Otherwise known as AdWeek, this event is one of the largest gatherings of advertising professionals in North America.

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Topics: podcast, marketing, advertising, digital audio, Digital Media, news, digital news, Social Media, Digital Marketing, podcasts, Media & Marketing, #LifeAtActive, Media, cannabis, eSports

Podcast: Interview with Dean Wilson - Active CEO, International Division

Posted by Christine Lako on Sep 25, 2018 10:42:58 AM

Active Canada recently had a visitor from across the pond: Dean Wilson, CEO of the International Division dropped by for a few days to share some global updates with the team.

While he was in town, Dean also sat down with Karim Kanji, Director, Social Media Strategy, to do an exclusive interview for the Active International podcast

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Topics: podcast, marketing, advertising, digital audio, Digital Media, news, digital news, Social Media, Digital Marketing, podcasts, Media Costs & Trends, Media & Marketing, Get to know Active, #LifeAtActive, Media

Podcast: Digital News of the Day - Nike Ad and Canadian Senate New Rules

Posted by Karim Kanji on Sep 19, 2018 9:00:00 AM

Karim Kanji and Ahmed Al-Waili have re-launched the Active International podcast. On a regular basis, these co-hosts will be sharing their thoughts and opinions on recent news related to digital marketing and advertising.

Karim Kanji is the Director, Social Media Strategy at Active and has been with the company since February 2016. In addition to helping clients develop and execute strong social media campaigns, Karim has his own podcast, Welcome!, where he has interesting conversations with interesting people. 

Ahmed Al-Waili joined Active in February 2018 as the Director, Programmatic. He helps educate clients about Programmatic media, and his prior experience on both the buy and sell sides of Programmatic allows him to help clients achieve more with their campaigns.  

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Topics: podcast, marketing, advertising, digital audio, Digital Media, news, digital news, Social Media, Digital Marketing, podcasts, Media Costs & Trends, Media & Marketing