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Podcast: Digital News of the Day - Nike Ad and Canadian Senate New Rules

Posted by Karim Kanji on Sep 19, 2018 9:00:00 AM

Karim Kanji and Ahmed Al-Waili have re-launched the Active International podcast. On a regular basis, these co-hosts will be sharing their thoughts and opinions on recent news related to digital marketing and advertising.

Karim Kanji is the Director, Social Media Strategy at Active and has been with the company since February 2016. In addition to helping clients develop and execute strong social media campaigns, Karim has his own podcast, Welcome!, where he has interesting conversations with interesting people. 

Ahmed Al-Waili joined Active in February 2018 as the Director, Programmatic. He helps educate clients about Programmatic media, and his prior experience on both the buy and sell sides of Programmatic allows him to help clients achieve more with their campaigns.  

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Topics: Media & Marketing, Media Costs & Trends, Digital Media, Social Media, advertising, podcasts, marketing, podcast, digital audio, Digital Marketing, news, digital news

Media360 Review: All Things Programmatic

Posted by Christine Lako on Aug 22, 2018 1:03:16 PM

In today's digital media landscape, Programmatic has been changing the way that media is bought and sold. Programmatic is on the rise, as advertisers are continuing to allocate more ad spend to these types of campaigns.

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Topics: Media & Marketing, We love our Customers, media buying, Digital Media, advertising, Media 360, programmatic, Programmatic Media, DSP, SSP, Programmatic Advertising

Ad Club's Digital Day Recap

Posted by Meara Johnson on Aug 7, 2018 1:51:07 PM

Our Digital Team members attended the Ad Club's Digital Day event earlier this summer. Jennifer Lee, Integrated Media Assistant and Lisa Martins, Key Account Digital Buyer, shared their thoughts on the event along with a few key takeaways.

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Topics: Digital Media, advertising, Digital Marketing, conference

Business Insights from China’s Shopping Revolution

Posted by Arujan Ravindran on May 17, 2018 12:08:53 PM

China is changing the future of shopping, and here are five insights from Angela Wang’s presentation at CMDC’s 2018 conference Truth + Purpose.

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Topics: Social Media, advertising, shopper marketing, e-commerce

Brand Safety: Protecting Your Brand in the Era of Fake News

Posted by Meara Johnson on May 10, 2018 4:29:46 PM

What is brand safety, and what are the costs of ignoring it? Imagine investing a large portion of your marketing budget into a campaign that was served alongside inappropriate, offensive, or simply misaligned content. Not only could a poorly placed ad be a waste of your investment, but it would tarnish the integrity of your brand. This is the reality that marketers and agencies alike are faced with daily in today’s digital landscape.

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Topics: Media & Marketing, Agency Perspective, media buying, Digital Media, advertising, Brand Safety, Digital Marketing, IAB Canada

Podcast: Stephanie Lim and Karim Kanji

Posted by Stephanie Lim on Dec 4, 2017 11:34:16 AM

Karim Kanji has been recently selected as co-chair of the new IAB Canada Audio Committee for 2018.

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Topics: Digital Media, advertising, marketing, podcast, digital audio

Podcast: James Fragomeni of LeanStream

Posted by Karim Kanji on Nov 10, 2017 10:46:58 AM

James Fragomeni is the Director of Partnerships at LeanStream.

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Topics: Digital Media, advertising, marketing, podcast, digital audio

Podcast: Advertising Week 2017

Posted by Karim Kanji on Oct 19, 2017 12:13:48 PM

In September 2017 members of the Active Canada Digital Team descended upon New York City to attend and participate at the 14th annual weekly gathering of Advertising Week.

Listen to hear what we learned and are looking forward to in the world of marketing and advertising!

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Topics: advertising, advertising week, adweek, marketing, podcast

Drake's Dad and other interesting news

Posted by Karim Kanji on Jul 19, 2017 1:40:58 PM

If you're a fan of Canadian rock music you may have heard of the Arkells song, Drake's Dad. 

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Topics: advertising