RSS header - this is hidden

Attribution challenges, influential brands, mobile game changers, and more.

Posted by Christine Lako on Feb 24, 2017 3:35:31 PM

I had the pleasure of taking part in toronto's ad week FFWD2017, here's a re-cap of some of my most important takeaways in the digital space.

Read More

Topics: Digital Media, Media & Marketing, Active on the road

FFWD2017 Re-cap: How to be a creative led company in a data led world

Posted by Kimberly Presnail on Feb 14, 2017 4:38:27 PM

In a world quickly turning towards Artificial Intelligence (AI) we already put out on average 7TB data per human.   I imagine that’s only going to grow.

Read More

Topics: Media & Marketing, Digital Media, Active on the road

FFWD2017: Moving at the Speed of Millennials

Posted by Nataly Khansryri on Feb 5, 2017 5:27:40 PM

Part of FFWD2017, Twitter held a session last week discussing how brands can reach out to Millennials on their social media platform. Alyson Gausby, Head of Research at Twitter Canada presented new insights on Canadian Millennials and how to get them on board with your brand.

Read More

Topics: Media & Marketing, Digital Media, Social Media, Active on the road

How financial service marketers must adapt with the rapid shift to mobile

Posted by Nataly Khansryri on Feb 1, 2017 10:38:45 PM

Facebook FFWD 2017 - Monday,  January 30th 2017

This week, we attended a Facebook Session at the FFWD 2017 Conference in toronto. Speakers Erin Elofson, Director of Auto and Financial Services and Rick Malhotra, Director of Client Measurement from Facebook Canada discussed the steps that the financial services industry must take in order to adapt to the rapid shift to mobile. In order for businesses to prosper, they will need to provide forward-looking customer experiences and measurement strategies in the mobile market.

Read More

Topics: mobile, Media & Marketing, Digital Media, Active on the road

Karim Kanji to emcee the iab MIXX Canada September 21

Posted by Kimberly Presnail on Sep 16, 2016 5:44:32 PM

I sat down with  Karim Kanji, Director of Social Media Strategy for iNvolved Media (social media division of Active International) who has been selected to emcee the iab MIXX Canada on September 21st.   The conference will explore the meaning of “ME” in the context of big data. Attendees will learn about the incredible uses of big data and how consumers will continue to be asked for personal information in exchange for escalating value.

Read More

Topics: Active on the road, Get to know Active, iNvolvedMedia, Social Media, Digital Media, Media & Marketing

Work from home tips: When our corporate disaster recovery plan became reality

Posted by Kimberly Presnail on Mar 2, 2015 11:36:00 AM

Working from home is often seen as a nice to have option for many Canadian businesses.  But what happens during an emergency when that nice-to-have… becomes a need-to-have, now?    

Read More

Topics: Get to know Active, Corporate Social Responsibility, Work Culture, Active on the road

Active Cares: FCPC Golf delivers $20,000 to Food Banks Canada

Posted by KImberly Armstrong on Jul 3, 2013 3:09:00 PM

Active International was thrilled to support one of our key community partners, Food Banks Canada, at the FCPC Charity Golf Tournament.  Through Active Cares our Corporate Social Responsibility program, we sponsored the grand prize of the tournament, a trip for two aboard the award winning Rocky Moutaineer.

Read More

Topics: Get to know Active, Corporate Social Responsibility, Active on the road, Food Banks Canada

Happy Birthday to us...

Posted by KImberly Armstrong on May 9, 2013 11:30:00 AM

Today, the Active International Canada Team celebrated its 22nd birthday.  Cake for breakfast is ok when it's your birthday, right?

Read More

Topics: Get to know Active, Active on the road, We love our Customers, Work Culture

Digital ROI - Measuring Your Brand's Social Impact

Posted by Esther Tak on Mar 25, 2013 3:18:00 PM

Dx3 Insights:  Digital ROI and Measuring Your Brand's Social Impact

Read More

Topics: Media & Marketing, Media Costs & Trends, Digital Media, Active on the road, Work Culture