Introducing Active Cares, our committment to CSR

Posted by KImberly Armstrong

I'm excited to announce the launch of Active Cares in Canada – Active Canada’s first Corporate Social Responsibility (CSR) program, and another big milestone in our ongoing growth.

 

At Active International, we believe that our actions as a company impact not only our employees and direct stakeholders, but also the community and environment in which we operate. In line with this philosophy, we have launched Active Cares in Canada, our Corporate Social Responsibility (CSR) program.

Active Cares represents our commitment to behave ethically and contribute to economic development, while improving the quality of life of our workforce as well as the local Canadian community and society as a whole.  We’ve developed three strategic pillars in our approach to Corporate Social Responsibility (CSR). Through this holistic approach Active will be able to integrate our CSR initiatives entirely within our business model, to ensure long-term sustainability.

A key component of the Social pillar of our program is the designation of Food Banks Canada as our official Corporate Charity.

Over 882,000 Canadians are turning to Food banks each month.  38% of them are children. Food Banks Canada is the only national charitable organization representing and supporting the food bank community across Canada, and strives to meet the short-term need for food, and find long-term solutions to hunger.  We will direct all corporate charitable efforts through Food Banks Canada in their mission through donations of funds, inventory, media space, and employee volunteering.

We are happy to celebrate the launch of our next chapter to not only become a trusted business partner, but a trusted community partner too.  To learn more about Active Cares and our mission to become a better corporate citizen, please visit our website.  To learn more about how you can get involved with Food Banks Canada, contact us or visit foodbankscanada.ca.

 

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Cultural Shift: Work-life blend at Active International Canada

Posted by KImberly Armstrong

Cultural Shift: Work-Life blend at Active International Canada

As a new generation of professionals take the workforce by storm, the talent management and engagement landscape has drastically shifted.  Analysts predict a future with a workforce that is comprised of Generation Y’s who are data driven, technologically savvy and globally connected.

It is a future where employees do not seek a work life balance but instead look for an integrated work-life blend. Work-Life balance implies constantly choosing work or life, similar to a pendulum where priorities are constantly changing.

At Active, our SVP and Managing Director Andrew Bulmer asked why not create a work life blend where there is a constant equilibrium position and employees do not have to shift priorities or choose work or life?  Why not provide a work environment where our team members can take an international conference call from one of our 14 global offices and then prepare a healthy lunch in his or her own kitchen in minutes? Why not create the type of work culture where an employee can take their child to the Doctor’s office in the middle of the day and come back to the home office and plug in the laptop ?

Just as 2012 was a pivotal year for social media, 2013 will become the pivotal year of Social Human Resources. We will see a culture shift where organizations integrate (social) technology to recruit, maintain and foster top talent; resulting in an integrated technology eco- system.

Active International is taking this cultural shift within the workforce head on. Based on the ROWE model (Results Only Work Environment), we launched a Flexible Work program, encouraging employees to work from home 1 day per week and create their own flexible working hours. Team members are evaluated based on their work performance versus hours spent at their desk or commuting in rush hour traffic.

“We are seeing first-hand how this translates into a high-performance work culture,” says Andrew Bulmer, “Team members are empowered by a heightened sense of ownership over what really matters - performance accountability, rather than time spent at a desk.”

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Enterprise risk management through Corporate Trade

Posted by Andrew Bulmer

Risk mitigation has become a common buzz-phrase throw
n around offices; it’s up there with “synergy”, “cross-departmental problem-solving”, and “paradigm-shifting”. Enterprise risk management: what does it really mean?
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Inventory turnover stalled? Cash in with Corporate Trade.

Posted by Andrew Bulmer

With the 4thquarter approaching for those companies on a calendar fiscal, financial executives are looking closely at the balance sheet to review inventory turnover. And if you’re in sales or marketing, many executives are looking closely at whether or not they will hit their forecasts. If results aren’t where they should be, one contributing factor could be excess or obsolete stock.

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Get to know Active : Andrew Bulmer

Posted by KImberly Armstrong

Today, I sat down with the head-honcho himself, Andrew Bulmer, Active's fearless leader (aka SVP and Managing Director) to share a little bit more insight into the man leading our mighty team.

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Enhance CSR efforts with Corporate Trade

Posted by Andrew Bulmer

My mom and dad instilled in me the importance of giving time to charity. My mom has always volunteered for major events, fundraising initiatives and founding a local gymnastics club in my hometown of Collingwood, as well as running the Canadian National Rhythmic Gymnastics team and was honored as citizen of the year a few years ago as a result of her dedication. My father also volunteered his time to local service clubs, minor hockey and also many anonymous acts of kindness for folks less fortunate in our community.

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Inventory management for the winter that never was

Posted by Andrew Bulmer

This weekend in Toronto I’ll be pulling out my golf clubs earlier than ever to head to the driving range to get my swing in shape for an extended golf season thanks to the “winter that never was”. A recent article by Marina Strauss of the Globe and Mail outlined the effect that the weather has had on retailers forced to discount winter seasonal merchandise and scramble to get their hands on spring and summer merchandise inventories.

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Welcome to the Active International website & blog!

Posted by Andrew Bulmer

When I joined Active in October of 2011, my mom and my friends asked me “so what does Active International do?”. I performed my best elevator speech honed from my years of sales experience to explain that “we are a global trade company that lets companies use their assets to pay for media, marketing and operating services.” I noticed that I had several blank stares in return and decided that we needed to launch a website specifically for our Canadian marketplace to make our value proposition and our business more tangible.
 
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