Given the radical disruption facing retail, I was curious to hear what message the #Store2019 conference would send to Canada’s retailers this week.
Overwhelmingly, many of the themes came back to re-imagining the role of the store beyond a singular point of sale. While digital certainly opens new paths to purchase, people still want to go places and experience things. Digital and in-store experiences can and should live together symbiotically.
As Doug Stephens touched on, retail stores really are the biggest untapped immersive media channel and customer delight opportunity. What kind of experience would a retailer need to create in order to charge admission?
Winners in retail will be those who can shift their culture to this mindset and execute on it with speed and agility.