With voice activated devices such as the Amazon Echo and Google Home becoming increasingly more prominent, retailers have a great deal to consider when incorporating this medium into their retail marketing strategies.Read More
At the 2018 Facebook Summit, I attended the Boost Brand session. It focused on how to understand business, brands, and people. People are moving at a faster pace than businesses, which can be a problem if you are stagnant in the way you do business. However, it can be an opportunity if you are able to embrace and adapt to the changes within your environment, especially if you can do it faster than the competition.Read More
Award Ceremony Presented By Morneau Shepell & Globe and MailRead More
#ActiveCares about celebrating the women of Active, along with all the other fabulous women in our lives!
In celebration of International Women’s Day on Thursday, March 8th, our team at Active decided to send messages of positivity out to their social networks. By setting up a “Social Station” Active employees were able to snap a selfie with different message cards regarding issues that we as a company hold dear to us. It was important to our family here at Active to send out messages of support, empowerment, equality and gratitude towards women to our social networks.Read More
In Active's latest #Media360 session on March 1st, a panel of experts discussed how podcasts are reshaping the future of advertising. The discussion was moderated by Active's own Karim Kanji, Director of Social Media Strategy, and also featured the following panelists:
- Jeff Ulster, Chief Content and Technology Officer, The Podcast Exchange
- Robert "Bob" Kane, VP Sales, The Podcast Exchange
- Stuart Coxe, Executive Producer, Entertainment One
- James Fragomeni, Director of Partnerships, leanStream
FACT: When you use the R-word, people see you differently
On Wednesday, March 7th, not-for-profit company motionball (with a small 'm') is launching its annual #NOGOODWAY campaign, during which it calls upon all Canadians to think twice before using the R-word (or "retard") in everyday conversation. This word has a negative connotation for thousands of Canadians with an intellectual disability, and hearing the R-word hurts them.
This year's #NOGOODWAY campaign features the release of a powerful online video which can be found on the #NOGOODWAY Facebook Page. The message behind the video is that people see you differently when you use the R-word.Read More
What do you get when World Nutella Day falls on a Monday?
Happy Active employees!
On Monday, February 5th, our team at Active International Canada celebrated World Nutella Day in the most delicious fashion, with crepes! Our Digital Team treated the entire office to an afternoon snack consisting of homemade crepes, sliced fruit and of course, Nutella!Read More
Karim Kanji has been recently selected as co-chair of the new IAB Canada Audio Committee for 2018.Read More