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Thought Leaders of Active: Ahmed Al-Waili's Panel at the MediaPost Data & Programmatic Summit

Posted by Christine Lako on Sep 26, 2018 7:30:00 AM

Recently, Ahmed Al-Waili, Active Canada's Director of Programmatic, traveled to Lake Tahoe, California, to participate in a panel discussion at the MediaPost Data & Programmatic Insider Summit

Attended by advertisers, agencies, and vendors, the conference was about all things programmatic, including common challenges faced in the space, solutions to those issues, and how people are leveraging the technology for their campaigns. 

With over 8 years of online marketing experience and 6 years in the programmatic space on both the buy and sell sides, Ahmed was a fitting choice to participate in the conference as a speaker. Ahmed joined several industry colleagues in a panel discussion entitled "Can Programmatic Build Brand?"

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Topics: Media & Marketing, technology, AI, Programmatic Advertising, Programmatic Media, programmatic, conference

Podcast: Interview with Dean Wilson - Active CEO, International Division

Posted by Christine Lako on Sep 25, 2018 10:42:58 AM

Active Canada recently had a visitor from across the pond: Dean Wilson, CEO of the International Division dropped by for a few days to share some global updates with the team.

While he was in town, Dean also sat down with Karim Kanji, Director, Social Media Strategy, to do an exclusive interview for the Active International podcast

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Topics: podcast, marketing, advertising, digital audio, Digital Media, news, digital news, Social Media, Digital Marketing, podcasts, Media Costs & Trends, Media & Marketing, Get to know Active, #LifeAtActive, Media

Podcast: Digital News of the Day - Nike Ad and Canadian Senate New Rules

Posted by Karim Kanji on Sep 19, 2018 9:00:00 AM

Karim Kanji and Ahmed Al-Waili have re-launched the Active International podcast. On a regular basis, these co-hosts will be sharing their thoughts and opinions on recent news related to digital marketing and advertising.

Karim Kanji is the Director, Social Media Strategy at Active and has been with the company since February 2016. In addition to helping clients develop and execute strong social media campaigns, Karim has his own podcast, Welcome!, where he has interesting conversations with interesting people. 

Ahmed Al-Waili joined Active in February 2018 as the Director, Programmatic. He helps educate clients about Programmatic media, and his prior experience on both the buy and sell sides of Programmatic allows him to help clients achieve more with their campaigns.  

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Topics: podcast, marketing, advertising, digital audio, Digital Media, news, digital news, Social Media, Digital Marketing, podcasts, Media Costs & Trends, Media & Marketing

STORE2018 : Conference Recap

Posted by Steve Muscat on Aug 30, 2018 4:47:20 PM

Earlier this Summer Steve Muscat, VP, Strategic Partnerships attended STORE2018 , Canada’s largest retail conference. A 2 day long event consisting of informative sessions lead by industry thought leaders, plenty of networking opportunities, and several interactive idea provoking panels. Steve returned to Active with valuable insight from the conference which was then passed down to the team.

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Topics: Retail Marketing, conference, strategy, sales, e-commerce, shopper marketing, AI, technology, marketing, Media & Marketing

Media360 Review: All Things Programmatic

Posted by Christine Lako on Aug 22, 2018 1:03:16 PM

In today's digital media landscape, Programmatic has been changing the way that media is bought and sold. Programmatic is on the rise, as advertisers are continuing to allocate more ad spend to these types of campaigns.

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Topics: Digital Media, We love our Customers, Media 360, Media & Marketing, programmatic, Programmatic Media, media buying, advertising, DSP, SSP, Programmatic Advertising

August Lunch & Learn: Key Account Strategy

Posted by Meara Johnson on Aug 22, 2018 10:49:03 AM

Last week, the team at Active Canada was treated to a monthly ‘Lunch & Learn’ hosted by Steve Muscat, VP, Strategic Partnerships. The team was guided through an hour-long session, covering the topic of Key Negotiation Skills for Sales People & Key Account Strategy. Steve outlined the importance of preparation, presentation skills, and storytelling. The seminar was engaging and thought provoking – which lead to some very valuable conversation amongst the team.

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Topics: #LifeAtActive, sales, strategy, key account strategy, Get to know Active, negotiation

Ad Club's Digital Day Recap

Posted by Meara Johnson on Aug 7, 2018 1:51:07 PM

Our Digital Team members attended the Ad Club's Digital Day event earlier this summer. Jennifer Lee, Integrated Media Assistant and Lisa Martins, Key Account Digital Buyer, shared their thoughts on the event along with a few key takeaways.

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Topics: Digital Media, Digital Marketing, advertising, conference

Influence THIS Recap

Posted by Steve Muscat on Jun 12, 2018 11:31:28 AM

I had the pleasure of attending the Influence THIS conference in Toronto a few weeks ago. Attended by Canada's top brands, agencies, and publishers, this conference was all about connections in the business ecosystem, and how brands can leverage influencers and content marketing in their promotional plans. 

There were many great sessions throughout the day, but a few stood out as particularly interesting and informative. 

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Topics: Social Media, facebook, Media & Marketing, influencers, marketing, Retail Marketing, Digital Marketing, conference, e-commerce

2018 Upfront Season: A Buyer's Perspective

Posted by Meara Johnson on Jun 11, 2018 3:40:55 PM

The two weeks between the end of May and beginning of June are some of the most exciting weeks for the media industry. Broadcasters put on their best performances, to present their new Fall programming and schedules, and share exciting news about their stations. Our Media team at Active attended all of the events, and have shared their opinions on the new Fall lineups.

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Topics: broadcast, media buying, fall buying, Agency Perspective, Media & Marketing