FACT: When you use the R-word, people see you differently
On Wednesday, March 7th, not-for-profit company motionball (with a small 'm') is launching its annual #NOGOODWAY campaign, during which it calls upon all Canadians to think twice before using the R-word (or "retard") in everyday conversation. This word has a negative connotation for thousands of Canadians with an intellectual disability, and hearing the R-word hurts them.
This year's #NOGOODWAY campaign features the release of a powerful online video which can be found on the #NOGOODWAY Facebook Page. The message behind the video is that people see you differently when you use the R-word.
The campaign's video can be found below. Canadians across the country are invited to show their support of the #NOGOODWAY movement on March 7th by using the hashtag, sharing the video on their social networks, and taking an online pledge to stop using the R-word themselves.
"If you do insist on using the R-word in a social context, you risk alienating those around you, which can impact your social and professional life in negative ways" - Mike Mills, motionball board member.
In preparation for #NOGOODWAY day, Honorary motionball Athlete for 2018, "Boss" Taylor Redmond, came in to the Active Canada office to speak to the team about his experiences with motionball. Taylor showed off his impressive collection of medals and spoke about his interviews with celebrity sports athletes and personalities. The team had a fun afternoon hanging out with and getting to know Taylor!
For more information on motionball's #NOGOODWAY campaign, visit: https://www.motionball.com/NoGoodWay/