In today's digital media landscape, Programmatic has been changing the way that media is bought and sold. Programmatic is on the rise, as advertisers are continuing to allocate more ad spend to these types of campaigns.
This summer, we hosted a Media 360 panel discussion in our offices, focusing on All Things Programmatic. Our panelists consisted of thought leaders from the Programmatic space, including:
- Rose Hutchison, Senior Manager of Programmatic Trading and Data Ad Solutions, Rogers Communications
- Dylan MacKinnon, Sr. Platform Account Partner, Oath
- Tia Patrick, Programmatic Account Executive, Pelmorex Media
- Vitaly Pecherskiy, Co-Founder/COO, StackAdapt
The lively discussion covered the ecosystem of Programmatic, including targeting options, conversion tracking, frequency capping, and optimizations. Best practices for utilizing Programmatic were also discussed, along with addressing common concerns such as brand safety and viewability.
Check out the entire Media 360 discussion in our video, and let us know what you think about programmatic buying, and how you leverage it in your media plans.