In the everchanging world of Facebook two recent developments have caught our eye that we think are important.
First, many of us will now be seeing ads in Messenger. According to their announcement, "People already spend time on Messenger interacting and conducting commerce with businesses and brands they love, and now with Messenger ads, they have an opportunity to discover experiences directly on their home tab."
What does this mean for brands? Ads in Messenger is now another tactic (placement) that advertisers can use to extend the reach of a campaign. Reach is important for a number of reasons: It helps to increase brand awareness and can assist in helping brands reach their acquisition objectives.
The second development is not actually official but has been reported in new outlets and industy publications such as eMarketer. According to eMarketer, "Facebook is in early talks with several news publishers to begin testing a paywall for subscription news stories in October."
We already know that consumers obtain a great deal of their news from social media pltforms such as Twitter and Facebook. We also know that news publications continue to investigate ways to retain both readership and revenues. A revenue-sharing project with Facebook might be one of the answers they've been searching for.