When you think about pre-roll you probably think about YouTube. Right? Well, now let's add Twitter to this. Although it's still in beta this development will be interesting. How will advertisers and brands react to this?
While we're on the subject of Twitter taking from YouTube here's a bit about Twitter's newest Promoted product: Tweet Carousel (sound familiar Facebook/Instagram advertisers?)
New business tools are coming to Instagram. Canadian Marketers are really going to be excited about this development.
Snapchat is making some changes. Exclusive Discover publishers will now have more ways to showcase their content thanks to an upcoming redesign.
Speaking of Snapchat here is some news that Twitter won't be too excited about. There are now more daily users of Snapchat than Twitter. And the messaging app popular with millenials is also growing faster than Twitter.
Finally, Facebook is looking to share some of their revenues with premium content creators.