It's official. We will all be able to do more with Twitter. Although the 140 character limit stays the same, media attachments will no longer use up valuable space.
One of the reasons to use media professionals to plan and buy your media, especially on social, is because we actually know whaty we're doing. We know what works and what doesn't. And we know what can help our clients and partners achive a higher ROI on their marketing dollars. That being said, there are still bad advertisers out there. And Facebook is promising to do something about it.
Facebook is still responding to allegations of political bias regarding how they curate their popular Trending Topics.
Facebook is extending the reach of their popular Audience Network placement for advertisers.
Snapchat's new valuation sits at $18 billion.