I sat down with Karim Kanji, Director of Social Media Strategy for iNvolved Media (social media division of Active International) who has been selected to emcee the iab MIXX Canada on September 21st. The conference will explore the meaning of “ME” in the context of big data. Attendees will learn about the incredible uses of big data and how consumers will continue to be asked for personal information in exchange for escalating value.
What made you decide to emcee the MIXX Canada conference?
Since I became a member of the social media committee a couple of years ago I have found great value in the learning and networking that accompanies being involved with iab Canada.
I've been fortunate enough to speak at multiple iab Roadshow events in 2014 and I've thoroughly enjoyed meeting people from various industries interested in marketing and new technologies.
Being asked to emcee this tent pole event is both an honour and a privilege. I’m really excited and nervous!
What are you most looking forward to hearing about atMIXX Canada?
Big data has been a hot topic for a number of years now. With the “ME” focus of this year’s MIXX I am very interested in how people will be using big data and how companies can deliver individual products and experiences to each of us.
Anything else we should know ahead of the conference?
Robert Scoble has been a tech evangelist for many years and has been someone I’ve followed since I started in this industry. It will be very interesting to learn how I can apply some of his insights to the work we do here at Active International and iNvolved Media.
Clients want more from iNvolved Media than just execution. We are slowly being seen by our clients as experts in both corporate trade and digital/social media.
For links to my podcast and ramblings 140 characters at a time please follow me @karimkanji