The top 7 traits of an effective team culture

Posted by KImberly Armstrong on Sep 26, 2013 12:21:00 PM

One of the questions I'm often asked by potential candidates in an interview is "tell me more about your culture?".  Over the past year alone, our employee satisfaction was rated 91% in Toronto, and we've seen topline revenue growth of over 30%. We not only have an excellent culture, but an effective one that drives results.

In no specific order, here are the top 7 traits you will find among our team members:

1.      Humble.

Our people are modest and humble (despite being superstars). We tend to share credit and shoulder blame. We're passionate about helping others succeed.

2.      Real.

We take our business and customers seriously, but not necessarily ourselves.  At the heart of our business is a group of down-to-earth, trustworthy people who value work/life blending and appreciate a sense of humour.

3.      Effective.

We're excited about helping our customers achieve their goals. We want to get it done, add value, and really move the needle. In the words of Bruce Lee “Knowing is not enough, we must apply.  Willing is not enough, we must do.”

4.      Energetic. 

Our most engaged and successful teammates find meaning in what they do. They approach every challenge with enthusiasm and energy, and inspire others to do the same.

5.      Empathetic.Empathy

Our people are hardwired to put others before themselves, and the customer at the center of our universe.  We're naturally helpful and letting people down is generally not an option. Many of our team members support a variety of charitable causes, and do volunteer work.

 6.     Curious.

We ask a lot of questions.  You’ll often hear us asking “why” or “tell me more”?  In order to continually seek untapped potential, we need an intimate understanding of our customers' businesses and goals. 

7.      Adaptable.Active International is adaptable

We hire people who approach everything with an open mind. No job is too big or too small to handle, and we see every situation is an opportunity to learn. When the need arises, we put up our hand, jump in, and roll up our sleeves to get it done (whether it’s our job or not). 


For a deeper dive into our culture, visit the Working At Active section of our website. I also encourage you to check out this Financial Post article about the connection between our culture and business results.  You're also welcomed to reach out to me personally at any time at


Kimberly Armstrong, VP of Marketing & Culture

Topics: Get to know Active, Work Culture


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