Karin Macpherson joins Active International in Canada

Posted by KImberly Armstrong on Oct 10, 2012 3:55:00 PM

 TORONTO, ON Oct. 10, 2012 – Karin Macpherson has been named Senior Director Client Solutions with Active International Canada. Active International is a diversified Corporate Trade organization that helps companies to unlock value from excess or underperforming assets.

In her new role, Macpherson is responsible for developing business to business solutions for Active International clients in Toronto and Montreal, particularly in the consumer product goods category.

Located at the Canadian headquarters in Toronto, Macpherson reports to group vice president of sales, Michael Villeneuve.

“Karin has a long history of working with high profile agencies. She knows the media business and understands the needs of today’s executive,” says Villeneuve. “She is a welcome complement to the Active International team.”

Macpherson has over 20 years of executive level experience in business development, client partnerships, and organizational leadership. Prior to joining Active International, Macpherson worked with ZenithOptimedia and MediaCom. She holds a M.A. from the Carleton University, a B.A. from the University of Toronto, and has completed the Queen’s Leadership Program from Queen’s University in Kingston.

Welcome to the A-team Karin!

Topics: Media & Marketing, Get to know Active


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