So how does our model actually work?
Active buys underperforming assets with trade credits for a greater amount than can be achieved for cash on the open market. These trade credits can then be leveraged by purchasing media, printing, freight and corporate travel through Active to unlock that value. Last year, Active International traded $1.4B year on behalf of clients across the globe, delivering $145MM in extra value in the form of Trade Credits. In the past 10 years, Active Canada has traded $454MM on behalf of our customers unlocking $52MM in value through the use of their trade credits.
Moving forward, we will share information and ideas to help your business unlock value through a partnership with Active, as well as information and insights from the Canadian business and media landscape that we believe you will find helpful to navigate an ever-changing marketplace.
We have a great team at Active Canada. Check us out on the Our Team page. Our 34 staff are located in our new Canadian home office in Toronto, and at our corporate head office in Pearl River, New York. We all work together very closely to build trusted partnerships with our customers, media agencies and media vendors.
So please surf and enjoy our site, and contact us at email@example.com to discuss how we can help you unlock value in your business today!