Podcast: #AWNewYork 2018: Day 4 Recap

Posted by Karim Kanji on Oct 5, 2018 9:34:14 AM

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As part of their ongoing coverage of #AWNewYork, co-hosts Ahmed Al-Waili and Karim Kanji sat down after the 4th and final day of the 15th edition of Advertising Week New York to discuss a couple of takeaways.

AdWeek is one of the largest gatherings of advertising professionals in North America.

Some highlights from this episode include:

  • Brands need to continue building community and being authentic
  • Audience is demanding their brands stand behind social causes
  • Messaging is very popular and brand and marketers are just beginning to explore these opportunities
  • Voice and Audio will continue to grow in both usage and utility

That's it for this year's Ad Week coverage, but be sure to tune in regularly for the latest updates from Karim and our social team on the Active International Podcast.  Weigh in with your thoughts by connecting with us on Twitter, @ActiveIntlCA.

Topics: Media & Marketing, Corporate Social Responsibility, Digital Media, Social Media, facebook, advertising, podcasts, marketing, podcast, digital audio, influencers, #LifeAtActive, Digital Marketing, Media, influencer marketing, authenticity, brands, Messaging, Voice and Audio


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