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Scott Miles

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Brand Response to Crisis: Fort McMurray

Posted by Scott Miles on May 19, 2016 11:05:14 AM

You’ve pulled over on the side of a country road because one of your back tires has collapsed. You have no cellphone (bear with me), and there isn’t an “ONroute” in sight.

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Topics: Media & Marketing, Social Media

Corporate trade without excess inventory.

Posted by Scott Miles on Mar 8, 2013 11:42:00 AM

I don’t have an excess inventory problem. Is Corporate Trade right for me?

The answer is yes, you can use Corporate Trade without an excess inventory problem, so long as you have an annual advertising budget of $500,000 and up.This is a common question I run into with customers, so today’s blog focuses on the subject of Bartering without inventory. Caveat: if you’re not yet familiar with Corporate Trade, I recommend you read the following blog post, and watch this video to get a basic understanding.

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Topics: Corporate Trade Industry Report, Cost Management, Risk Management, Corporate Trade 101, Marketing on a Budget, Supply Chain Management (SCM)

Using Trade Credit strategically in your business

Posted by Scott Miles on Oct 25, 2012 4:00:00 PM

 Your business has entered into a Corporate Trade deal. You have exchanged an underperforming asset, perhaps excess inventory, in return for Trade Credit that can be used with cash to pay for routine budgeted business expenses.

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Topics: Corporate Trade Industry Report, Cost Management

Tactical inventory management brings sunny sales forecast

Posted by Scott Miles on Sep 17, 2012 3:42:00 PM

Regardless of your business sector, you’re likely accountable to a forecast.

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Topics: Corporate Trade Industry Report, EBIT, Media Costs & Trends, Inventory Turnover & Closeouts

Scott Miles @ Break Media event

Posted by Scott Miles on Mar 13, 2012 1:56:00 PM

Sometimes it’s better to be lucky than good

I don’t know a thing about gambling except when it comes to #winning. Pardon the worn out Charlie Sheen hashtag, but the point still stands. I can’t really play blackjack without looking totally unaware, I stick out like a sore thumb at the craps table and, unless I’m among fellow amateurs at a guy’s night, poker isn’t my strong suit. Still, through all the flashing lights and noises I came out $155 dollars ahead thanks to the colour red.

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Topics: Get to know Active, Active on the road