Our Digital Team members attended the Ad Club's Digital Day event earlier this summer. Jennifer Lee, Integrated Media Assistant and Lisa Martins, Key Account Digital Buyer, shared their thoughts on the event along with a few key takeaways.Read More
The two weeks between the end of May and beginning of June are some of the most exciting weeks for the media industry. Broadcasters put on their best performances, to present their new Fall programming and schedules, and share exciting news about their stations. Our Media team at Active attended all of the events, and have shared their opinions on the new Fall lineups.Read More
On Saturday, May 26, our team at Active took to the fields to participate, and celebrate in the motionball Marathon of Sport. The weather was perfect, and the day was filled with various sports, friendly competition, and endless smiles. Two teams from Active International Canada entered the event, and each was accompanied by a local Special Olympics athlete who led their teams throughout the fun-filled day.Read More
Consumer loyalty is arguably one of the most important assets a brand can have. In today’s marketplace there is an abundance of options for shoppers when making purchasing decisions. Whether in store, or online there is no shortage of alternatives for not only products, and services; but also consumption channels. Creating a loyal consumer base or “Cult Consumers” is what separates successful brands from mediocre ones.
Creating repeat customers can be a struggle for many brands, but with the right strategy and a little incentive for consumers, brands can enter into a mutually beneficial, long term relationship with their purchasers. Loyalty programs and shopper incentives are one of the most tried-and-true methods of engaging with a brand’s audience, while also creating a base of loyal customers.Read More
What is brand safety, and what are the costs of ignoring it? Imagine investing a large portion of your marketing budget into a campaign that was served alongside inappropriate, offensive, or simply misaligned content. Not only could a poorly placed ad be a waste of your investment, but it would tarnish the integrity of your brand. This is the reality that marketers and agencies alike are faced with daily in today’s digital landscape.Read More
April 22, 2018 marked the annual worldwide celebration of Earth Day. People around the globe took time out of their day to join together to help clean up the planet. Various events were held around the city to encourage people in our community to be mindful about how even the smallest change in routine could lead to positive effects on our planet.Read More
#ActiveCares about celebrating the women of Active, along with all the other fabulous women in our lives!
In celebration of International Women’s Day on Thursday, March 8th, our team at Active decided to send messages of positivity out to their social networks. By setting up a “Social Station” Active employees were able to snap a selfie with different message cards regarding issues that we as a company hold dear to us. It was important to our family here at Active to send out messages of support, empowerment, equality and gratitude towards women to our social networks.Read More
What do you get when World Nutella Day falls on a Monday?
Happy Active employees!
On Monday, February 5th, our team at Active International Canada celebrated World Nutella Day in the most delicious fashion, with crepes! Our Digital Team treated the entire office to an afternoon snack consisting of homemade crepes, sliced fruit and of course, Nutella!Read More
Being a retired NCAA college athlete, I thought my days of athletic comradery were over. There was something about having a group of people with a similar interest getting together to achieve a goal and enjoy ourselves while doing it that I knew I was going to miss.Read More