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Meara Johnson

Recent Posts

2018 Upfront Season: A Buyer's Perspective

Posted by Meara Johnson on Jun 11, 2018 3:40:55 PM

The two weeks between the end of May and beginning of June are some of the most exciting weeks for the media industry. Broadcasters put on their best performances, to present their new Fall programming and schedules, and share exciting news about their stations. Our Media team at Active attended all of the events, and have shared their opinions on the new Fall lineups.

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Topics: Media & Marketing, Agency Perspective, media buying, broadcast, fall buying

motionball Marathon of Sport

Posted by Meara Johnson on Jun 7, 2018 1:28:04 PM

On Saturday, May 26, our team at Active took to the fields to participate, and celebrate in the motionball Marathon of Sport. The weather was perfect, and the day was filled with various sports, friendly competition, and endless smiles. Two teams from Active International Canada entered the event, and each was accompanied by a local Special Olympics athlete who led their teams throughout the fun-filled day.

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Topics: #LifeAtActive, #activecares, Health and Wellness, Marathon of Sport

Media360 Review: Shopper Marketing & Consumer Loyalty

Posted by Meara Johnson on Jun 4, 2018 12:33:18 PM

Consumer loyalty is arguably one of the most important assets a brand can have. In today’s marketplace there is an abundance of options for shoppers when making purchasing decisions. Whether in store, or online there is no shortage of alternatives for not only products, and services; but also consumption channels. Creating a loyal consumer base or “Cult Consumers” is what separates successful brands from mediocre ones. 

Creating repeat customers can be a struggle for many brands, but with the right strategy and a little incentive for consumers, brands can enter into a mutually beneficial, long term relationship with their purchasers. Loyalty programs and shopper incentives are one of the most tried-and-true methods of engaging with a brand’s audience, while also creating a base of loyal customers.

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Topics: Media & Marketing, We love our Customers, Retail Marketing, Digital Media, shopper marketing, customer loyalty, coupons, Media 360

Brand Safety: Protecting Your Brand in the Era of Fake News

Posted by Meara Johnson on May 10, 2018 4:29:46 PM

What is brand safety, and what are the costs of ignoring it? Imagine investing a large portion of your marketing budget into a campaign that was served alongside inappropriate, offensive, or simply misaligned content. Not only could a poorly placed ad be a waste of your investment, but it would tarnish the integrity of your brand. This is the reality that marketers and agencies alike are faced with daily in today’s digital landscape.

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Topics: Media & Marketing, Agency Perspective, media buying, Digital Media, advertising, Brand Safety, Digital Marketing, IAB Canada

Active Cares: About Our Planet

Posted by Meara Johnson on Apr 27, 2018 4:39:34 PM

April 22, 2018 marked the annual worldwide celebration of Earth Day. People around the globe took time out of their day to join together to help clean up the planet. Various events were held around the city to encourage people in our community to be mindful about how even the smallest change in routine could lead to positive effects on our planet.

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Topics: #LifeAtActive, #activecares, Earth Day

International Women's Day

Posted by Meara Johnson on Mar 8, 2018 6:44:11 PM

#ActiveCares about celebrating the women of Active, along with all the other fabulous women in our lives!

In celebration of International Women’s Day on Thursday, March 8th, our team at Active decided to send messages of positivity out to their social networks. By setting up a “Social Station” Active employees were able to snap a selfie with different message cards regarding issues that we as a company hold dear to us. It was important to our family here at Active to send out messages of support, empowerment, equality and gratitude towards women to our social networks.

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Topics: Get to know Active, Work Culture, Active Cares, #LifeAtActive, #activecares

World Nutella Day

Posted by Meara Johnson on Feb 8, 2018 8:00:00 AM

What do you get when World Nutella Day falls on a Monday?

Happy Active employees!

On Monday, February 5th, our team at Active International Canada celebrated World Nutella Day in the most delicious fashion, with crepes! Our Digital Team treated the entire office to an afternoon snack consisting of homemade crepes, sliced fruit and of course, Nutella!

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Topics: Get to know Active, Work Culture, #LifeAtActive

My Road Hockey to Conquer Cancer Experience

Posted by Meara Johnson on Sep 25, 2017 12:00:11 PM

Being a retired NCAA college athlete, I thought my days of athletic comradery were over. There was something about having a group of people with a similar interest getting together to achieve a goal and enjoy ourselves while doing it that I knew I was going to miss.

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Topics: Active Cares, road hockey to conquer cancer