RSS header - this is hidden

Kimberly Presnail

Kimberly Presnail is VP Marketing & Culture of Active International
Find me on:

Recent Posts

Active International Teams Up to Conquer Cancer In Our Lifetime

Posted by Kimberly Presnail on Apr 20, 2016 9:24:35 AM

On October 1st, 2016, at Woodbine Racetrack, Active International Canada joins the Princess Margaret ROAD HOCKEY TO CONQUER CANCER event. We are proudly joining 100 teams united by one common goal - to Conquer Cancer In Our Lifetime!

Read More

Topics: Work Culture, Active Cares

iNvolved Media's Global Expansion Leads to New Strategic Canadian Hire

Posted by Kimberly Presnail on Mar 1, 2016 5:40:14 PM

iNvolved Media, a New York based social media firm, is proud to announce its global expansion into Canada and the UKIndustry leader Karim Kanji has been appointed as Director, Social Media Strategy and will lead Canadian social advertising efforts out of parent company Active International’’s Toronto office.   

Read More

Topics: Get to know Active, Digital Media, Social Media

Active International’s Media 360 panel discussion answers 20 burning social media questions.

Posted by Kimberly Presnail on Dec 23, 2015 3:49:37 PM

Active International recently moderated a panel discussion on social media strategies, opportunities, and best practices, with a focus on Facebook and Twitter. On the panel were clients Anna Bittner of HSAD (LG) and Teresa Randall of Pinnacle, creative agency representative Brian Howlet of Agency 59, and social media expert Ben Dumas of Involved Media.  The panel was moderated by Joanne Crump, VP Media Services Director for Active International. The event was part of Active’s Media 360 Education series: 90 minute breakfast seminars to share insights, demystify today’s burning media topics, and deliver actionable ideas to our partners.

Read More

Topics: Media & Marketing, Media Costs & Trends, media buying, Digital Media

Active International Canada donates 4828 items to Oasis Clothing Bank

Posted by Kimberly Presnail on Dec 22, 2015 11:06:25 AM

Active International Canada’s ActiveCares Program is our dedication to ethical behavior and a commitment to improving the quality of life at their place of work as well as through the local Canadian community. Every year, we feel strongly that it is our responsibility to give back to the community in which we thrive. 

Read More

Topics: Get to know Active, Active Cares

The challenges and opportunities of programmatic media

Posted by Kimberly Presnail on Jul 15, 2015 11:51:00 AM

Active International’s Media 360 panel discussion answers 17 burning programmatic media questions.

Active International recently moderated a panel discussion on the challenges and opportunities of programmatic media. On the panel were programmatic media experts Grant le Riche of TubeMogul  and Katie Wolf of Acuity Ads, two leading programmatic marketing platform companies.  The panel was moderated by Esther Tak Director, Digital Media for Active International. The event was part of Active’s Media 360 Education series: 90 minute breakfast seminars to share insights, demystify today’s burning media topics, and deliver actionable ideas to our partners.

Read More

Topics: Media & Marketing, Marketing on a Budget, Media Costs & Trends, media buying, Digital Media

A day in the life of... a digital media buyer

Posted by Kimberly Presnail on Apr 20, 2015 2:31:00 PM

I sat down with Active’s Esther Tak, Director Digital Media, and Christine Lako, Digital Media  Assistant to get a glimpse of what goes on behind the scenes during a corporate trade digital media buy.

Read More

Topics: Media & Marketing, Get to know Active, media buying, Digital Media

Active International scores 91% in employee satisfaction for 2nd consecutive year

Posted by Kimberly Presnail on Mar 10, 2015 10:18:00 PM

A businesses greatest asset is its people, and that’s certainly the case for Active International in Toronto.  With such a unique business model, our operation is far from an automated machine.  Each step of our trading process is handled with care, and depends on a talented, engaged team of people to transform a smart concept into measurable value.

Read More

Topics: Get to know Active, Corporate Social Responsibility, Work Culture, Active Cares

Work from home tips: When our corporate disaster recovery plan became reality

Posted by Kimberly Presnail on Mar 2, 2015 11:36:00 AM

Working from home is often seen as a nice to have option for many Canadian businesses.  But what happens during an emergency when that nice-to-have… becomes a need-to-have, now?    

Read More

Topics: Get to know Active, Corporate Social Responsibility, Work Culture, Active on the road

Highlights from the BRC's Mid Season Review 2015

Posted by Kimberly Presnail on Feb 4, 2015 5:25:02 PM

Andrea Lloyd, Senior Media Buyer with Active International in Canada, attended the Broadcast Research Council (BRC) mid season review, gaining valuable insight into the Winter/Spring 2015 Mid-Season programming.

Read More

Topics: Media & Marketing, Media Costs & Trends, media buying