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Kimberly Presnail

Kimberly Presnail is VP Marketing & Culture of Active International
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Recent Posts

#STORE2019 - re-invent the role of the retail store with speed and agility

Posted by Kimberly Presnail on May 31, 2019 9:19:13 AM

Given the radical disruption facing retail, I was curious to hear what message the #Store2019 conference would send to Canada’s retailers this week.

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Topics: Retail Marketing, Active on the road, shopper marketing, Digital Marketing, conference, Media, consumers

ActiveCares - Food Banks After the Bell Program

Posted by Kimberly Presnail on May 22, 2019 11:33:35 AM

The school year is coming to an end. No more pencils. No more books. No more breakfast?  No more lunch?  For a staggering 300,000 children in Canada who rely on food support programs through school, this can be a scary truth.

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Topics: Corporate Social Responsibility, Food Banks Canada, Active Cares, #LifeAtActive, #activecares

FAQ: intricacies of secondary market re-sale

Posted by Kimberly Presnail on Aug 25, 2017 2:21:22 PM

Businesses have a variety of options when the time comes to move unsold product.  But what's involved in distributing them through secondary markets, and what should brands look out for?  

James Holden, Director of Merchandise Sales with Active International, answers some frequently asked questions.

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Topics: Corporate Trade, Inventory Turnover & Closeouts

Active International Honoured as a Finalist for Employee Recommended Workplace Award

Posted by Kimberly Presnail on Jun 22, 2017 3:03:39 PM

Award Ceremony Presented By Morneau Shepell & Globe and Mail 

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Topics: Get to know Active, Active Cares

Active International shortlisted as finalist for the Employee Recommended Workplace Award

Posted by Kimberly Presnail on Mar 29, 2017 4:21:24 PM

 

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Topics: Get to know Active, Active Cares

Facebook launched a new shopping ad format today.

Posted by Kimberly Presnail on Mar 23, 2017 4:58:21 PM

Facebook has launched a new video-based shopping ad format called Collection, and along with it a new metric.  The intent? Use video to help marketers amplify product discovery and sales.

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Topics: Digital Media, Social Media, facebook

FFWD2017 Re-cap: How to be a creative led company in a data led world

Posted by Kimberly Presnail on Feb 14, 2017 4:38:27 PM

In a world quickly turning towards Artificial Intelligence (AI) we already put out on average 7TB data per human.   I imagine that’s only going to grow.

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Topics: Media & Marketing, Digital Media, Active on the road

5 ways procurement can use trade credits to lower business expenses

Posted by Kimberly Presnail on Nov 1, 2016 3:30:52 PM

Over the past decade, the value that procurement and strategic sourcing have brought to Canadian businesses has been immense. Some of the most innovative operational streamlining and efficiency solutions that I have seen were all born from the supply chain department.   And yet, today many procurement executives are struggling to find new approaches to deliver new, sustainable value. 

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Topics: Cost Management, Corporate Trade 101, Supply Chain Management (SCM), Corporate Trade, Trade Credits, procurement, Procurement & Strategic Sourcing

Karim Kanji to emcee the iab MIXX Canada September 21

Posted by Kimberly Presnail on Sep 16, 2016 5:44:32 PM

I sat down with  Karim Kanji, Director of Social Media Strategy for iNvolved Media (social media division of Active International) who has been selected to emcee the iab MIXX Canada on September 21st.   The conference will explore the meaning of “ME” in the context of big data. Attendees will learn about the incredible uses of big data and how consumers will continue to be asked for personal information in exchange for escalating value.

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Topics: Media & Marketing, Get to know Active, Digital Media, Active on the road, Social Media, iNvolvedMedia