Facebook has launched a new video-based shopping ad format called Collection, and along with it a new metric. The intent? Use video to help marketers amplify product discovery and sales.
In a world quickly turning towards Artificial Intelligence (AI) we already put out on average 7TB data per human. I imagine that’s only going to grow.
Over the past decade, the value that procurement and strategic sourcing have brought to Canadian businesses has been immense. Some of the most innovative operational streamlining and efficiency solutions that I have seen were all born from the supply chain department. And yet, today many procurement executives are struggling to find new approaches to deliver new, sustainable value.
I sat down with Karim Kanji, Director of Social Media Strategy for iNvolved Media (social media division of Active International) who has been selected to emcee the iab MIXX Canada on September 21st. The conference will explore the meaning of “ME” in the context of big data. Attendees will learn about the incredible uses of big data and how consumers will continue to be asked for personal information in exchange for escalating value.
On October 1st, 2016, at Woodbine Racetrack, Active International Canada joins the Princess Margaret ROAD HOCKEY TO CONQUER CANCER event. We are proudly joining 100 teams united by one common goal - to Conquer Cancer In Our Lifetime!
iNvolved Media, a New York based social media firm, is proud to announce its global expansion into Canada and the UK. Industry leader Karim Kanji has been appointed as Director, Social Media Strategy and will lead Canadian social advertising efforts out of parent company Active International’’s Toronto office.
Active International recently moderated a panel discussion on social media strategies, opportunities, and best practices, with a focus on Facebook and Twitter. On the panel were clients Anna Bittner of HSAD (LG) and Teresa Randall of Pinnacle, creative agency representative Brian Howlet of Agency 59, and social media expert Ben Dumas of Involved Media. The panel was moderated by Joanne Crump, VP Media Services Director for Active International. The event was part of Active’s Media 360 Education series: 90 minute breakfast seminars to share insights, demystify today’s burning media topics, and deliver actionable ideas to our partners.
Active International Canada’s ActiveCares Program is our dedication to ethical behavior and a commitment to improving the quality of life at their place of work as well as through the local Canadian community. Every year, we feel strongly that it is our responsibility to give back to the community in which we thrive.
Active International recently moderated a panel discussion on the challenges and opportunities of programmatic media. On the panel were programmatic media experts Grant le Riche of TubeMogul and Katie Wolf of Acuity Ads, two leading programmatic marketing platform companies. The panel was moderated by Esther Tak Director, Digital Media for Active International. The event was part of Active’s Media 360 Education series: 90 minute breakfast seminars to share insights, demystify today’s burning media topics, and deliver actionable ideas to our partners.