If you've been following us on LinkedIn or Twitter lately, you've likely noticed that our Toronto office has been growing significantly. We are proud to be hiring some of the brightest minds and hearts of the Toronto industry and can't wait to introduce you to them. Today, we get to know the lovely and talented Media Assistant extraordinaire Jessica Harradine.Read More
A few weeks ago, the Broadcast Research Council of Canada presented their annual mid-season TV reviews with The National Post’s TV critic, Scott Stinson, and MSN’s Entertainment Editor, Joan Porter. They gave us a Canadian perspective on the year so far, and provided insights on replacement shows.
Here are 10 new shows airing in Canada this winter, along with a short synopsis of each one, to help you pick the right ones for your media buy . Enjoy!
An ongoing concern for businesses of every size is the need to maintain or increase operating cash flow. A company can be flush with inventory and other assets, but not have the capital necessary to make strategic moves to improve the business.
Topics: The Bottom Line
Meeting Corporate Social Responsibility goals can be challenging for organizations. In order to make a difference in the community, they must be somewhat lofty.
These times are challenging for any business. As the global economy fluctuates and consumers lose confidence, many find that maintaining the bottom line is a real concern.
Topics: The Bottom Line
How do you measure and evaluate a television media buy in a world where audiences watch on smart phones, computers, tablets, television--or even video on demand? It's a question tormenting both media buyers and advertisers.
According to a recent survey from SAS/Leger, showrooming is an opportunity for Canadian retailers, not a threat.
As the warmer weather winds down, October is a time where we take a moment to do a temperature check on the business side of things. How are we performing against our goals? It’s also a time to look forward – anticipating upcoming seasonal changes, closing the 2013 year strong, and planning for the year ahead.
The Q4 crunch is akin to a last call to arms. It is a chance for reassessing strategy and forecasts, determining whether you're on track, and taking necessary steps to mitigate risk. It's the time to close any gaps in as timely a manner as possible.Read More
Topics: Corporate Trade