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KImberly Armstrong

Recent Posts

Get to know Jessica Harradine, Media Assistant

Posted by KImberly Armstrong on May 28, 2014 5:47:00 PM

If you've been following us on LinkedIn or Twitter lately, you've likely noticed that our Toronto office has been growing significantly.  We are proud to be hiring some of the brightest minds and hearts of the Toronto industry and can't wait to introduce you to them. Today, we get to know the lovely and talented Media Assistant extraordinaire Jessica Harradine.  

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Topics: Get to know Active, Work Culture

10 shows advertisers should consider for their Spring media buy

Posted by KImberly Armstrong on Feb 26, 2014 11:30:00 AM

A few weeks ago, the Broadcast Research Council of Canada presented their annual mid-season TV reviews with The National Post’s TV critic, Scott Stinson, and MSN’s Entertainment Editor, Joan Porter. They gave us a Canadian perspective on the year so far, and provided insights on replacement shows.

Here are 10 new shows airing in Canada this winter, along with a short synopsis of each one, to help you pick the right ones for your media buy . Enjoy!

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Topics: Media & Marketing, media buying

A Surefire Way to Increase Operating Cash Flow

Posted by KImberly Armstrong on Nov 21, 2013 6:00:00 AM

An ongoing concern for businesses of every size is the need to maintain or increase operating cash flow. A company can be flush with inventory and other assets, but not have the capital necessary to make strategic moves to improve the business. 

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Topics: The Bottom Line

Our feel-good official corporate charity success story

Posted by KImberly Armstrong on Nov 20, 2013 9:07:00 AM

Meeting Corporate Social Responsibility goals can be challenging for organizations. In order to make a difference in the community, they must be somewhat lofty.

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Topics: We love our Customers, Corporate Social Responsibility, Food Banks Canada, Active Cares

5 warning signs your bottom line might suffer next fiscal

Posted by KImberly Armstrong on Nov 14, 2013 1:00:00 PM

These times are challenging for any business. As the global economy fluctuates and consumers lose confidence, many find that maintaining the bottom line is a real concern. 

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Topics: The Bottom Line

TV media buying 101: audience measurement techniques

Posted by KImberly Armstrong on Oct 10, 2013 3:41:00 PM

How do you measure and evaluate a television media buy in a world where audiences watch on smart phones, computers, tablets, television--or even video on demand? It's a question tormenting both media buyers and advertisers.

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Topics: Media & Marketing, media buying

Mobile marketing trend: showrooming is an opportunity, not a threat

Posted by KImberly Armstrong on Oct 8, 2013 12:00:00 PM

According to a recent survey from SAS/Leger, showrooming is an opportunity for Canadian retailers, not a threat.

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Topics: Media & Marketing, Media Costs & Trends

Fall 2013 edition of the Bottom Line Report now available

Posted by KImberly Armstrong on Oct 4, 2013 12:21:00 PM

As the warmer weather winds down, October is a time where we take a moment to do a temperature check on the business side of things. How are we performing against our goals? It’s also a time to look forward – anticipating upcoming seasonal changes, closing the 2013 year strong, and planning for the year ahead. 

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Topics: Corporate Trade Industry Report, The Bottom Line

Get through the Q4 crunch with Corporate Trade

Posted by KImberly Armstrong on Oct 3, 2013 7:09:00 AM

The Q4 crunch is akin to a last call to arms. It is a chance for reassessing strategy and forecasts, determining whether you're on track, and taking necessary steps to mitigate risk.  It's the time to close any gaps in as timely a manner as possible. 

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Topics: Corporate Trade