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Christine Lako

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Marketing Evolution Conference Recap

Posted by Christine Lako on Oct 1, 2018 8:00:00 AM

Last week, two members from Active had the opportunity to attend the Fall edition of the Marketing Evolution C-Suite Summit in Toronto. Karim Kanji, Director, Social Media Strategy, and Steve Muscat, VP, Strategic Partnerships, took some time away from their busy schedules to share some takeaways from the conference. 

There were many great sessions throughout the day, but a few stood out as particularly interesting and informative. 

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Topics: Media & Marketing, marketing, Retail Marketing, Digital Marketing, conference, e-commerce, shopper marketing, consumers

Thought Leaders of Active: Ahmed Al-Waili's Panel at the MediaPost Data & Programmatic Summit

Posted by Christine Lako on Sep 26, 2018 7:30:00 AM

Recently, Ahmed Al-Waili, Active Canada's Director of Programmatic, traveled to Lake Tahoe, California, to participate in a panel discussion at the MediaPost Data & Programmatic Insider Summit

Attended by advertisers, agencies, and vendors, the conference was about all things programmatic, including common challenges faced in the space, solutions to those issues, and how people are leveraging the technology for their campaigns. 

With over 8 years of online marketing experience and 6 years in the programmatic space on both the buy and sell sides, Ahmed was a fitting choice to participate in the conference as a speaker. Ahmed joined several industry colleagues in a panel discussion entitled "Can Programmatic Build Brand?"

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Topics: Media & Marketing, technology, AI, Programmatic Advertising, Programmatic Media, programmatic, conference

Podcast: Interview with Dean Wilson - Active CEO, International Division

Posted by Christine Lako on Sep 25, 2018 10:42:58 AM

Active Canada recently had a visitor from across the pond: Dean Wilson, CEO of the International Division dropped by for a few days to share some global updates with the team.

While he was in town, Dean also sat down with Karim Kanji, Director, Social Media Strategy, to do an exclusive interview for the Active International podcast

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Topics: podcast, marketing, advertising, digital audio, Digital Media, news, digital news, Social Media, Digital Marketing, podcasts, Media Costs & Trends, Media & Marketing, Get to know Active, #LifeAtActive, Media

Media360 Review: All Things Programmatic

Posted by Christine Lako on Aug 22, 2018 1:03:16 PM

In today's digital media landscape, Programmatic has been changing the way that media is bought and sold. Programmatic is on the rise, as advertisers are continuing to allocate more ad spend to these types of campaigns.

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Topics: Digital Media, We love our Customers, Media 360, Media & Marketing, programmatic, Programmatic Media, media buying, advertising, DSP, SSP, Programmatic Advertising

RCC Retail Marketing Conference Recap: Voice Search

Posted by Christine Lako on Apr 13, 2018 11:08:06 AM

With voice activated devices such as the Amazon Echo and Google Home becoming increasingly more prominent, retailers have a great deal to consider when incorporating this medium into their retail marketing strategies.

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Topics: Media & Marketing, voice search, marketing, Retail Marketing, technology, AI

Active International Recognized as an Employee Recommended Workplace for 2018

Posted by Christine Lako on Mar 23, 2018 1:11:41 PM

Award Ceremony Presented By Morneau Shepell & Globe and Mail 

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Topics: Get to know Active, #LifeAtActive, Active Cares, Work Culture, Agency Perspective, Employee Recommended Workplace

Media360 Review: The Future of Audio is Digital

Posted by Christine Lako on Mar 8, 2018 11:46:39 AM

Over the past  few years, we have seen a consistent increase in digital content, which has paved the way for increased advertising opportunities and spend. It's no surprise that audio has been following the same trend, with digital audio and podcasts emerging as hot topics in the industry. 

In Active's latest #Media360 session on March 1st, a panel of experts discussed how podcasts are reshaping the future of advertising. The discussion was moderated by Active's own Karim Kanji, Director of Social Media Strategy, and also featured the following panelists:

  • Jeff Ulster, Chief Content and Technology Officer, The Podcast Exchange
  • Robert "Bob" Kane, VP Sales, The Podcast Exchange
  • Stuart Coxe, Executive Producer, Entertainment One
  • James Fragomeni, Director of Partnerships, leanStream

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Topics: Digital Media, podcast, digital audio, podcasts, iNvolvedMedia

motionball and #NOGOODWAY Day

Posted by Christine Lako on Mar 7, 2018 7:00:00 AM

FACT: When you use the R-word, people see you differently

On Wednesday, March 7th, not-for-profit company motionball (with a small 'm') is launching its annual #NOGOODWAY campaign, during which it calls upon all Canadians to think twice before using the R-word (or "retard") in everyday conversation. This word has a negative connotation for thousands of Canadians with an intellectual disability, and hearing the R-word hurts them. 

This year's #NOGOODWAY campaign features the release of a powerful online video which can be found on the #NOGOODWAY Facebook Page. The message behind the video is that people see you differently when you use the R-word.  

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Topics: Active Cares, Corporate Social Responsibility, Motionball, #nogoodway, #LifeAtActive

Attribution challenges, influential brands, mobile game changers, and more.

Posted by Christine Lako on Feb 24, 2017 3:35:31 PM

I had the pleasure of taking part in toronto's ad week FFWD2017, here's a re-cap of some of my most important takeaways in the digital space.

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Topics: Digital Media, Media & Marketing, Active on the road