Friday, November 23rd was one of the most anticipated nights in the Media industry. It was the night of Movember Mayhem, a charity boxing competition presented by Agency Wars and the Toronto Real Estate Rumble. This Las Vegas-style gala supported the Movember Foundation, which helps raise awareness and funds for various areas of Men’s Health, including but not limited to male cancers, mental health, and suicide prevention. On fight night, over 40 men and women from the Advertising, Media, Marketing and Real Estate industries came together to compete in over 20 boxing matches in support of the cause.
In the blue corner, representing Active International, was Dustin “The Wind” Metcalf, Media Supervisor. Dustin recalled, “I chose to participate in Agency Wars as I am always up for any unique challenge that comes my way! Once I first caught wind of this fantastic opportunity, I knew I had to be a part of it. Unfortunately, the timing was never right to commit myself to the 12-week structure… that is, until this year when Agency Wars VIII came along!”Read More
On Tuesday, November 20th, a group of Active Canada employees from all departments and levels of the organization spent the morning volunteering at the Daily Bread Food Bank warehouse in Toronto.
The team toured the facilities, were educated on the poverty and hunger in their own neighbourhoods, and packed potatoes. Together, they sorted and packed 2,600 pounds of potatoes in less than 2.5 hours!
Everyone who participated had a positive experience, and were delighted to have the opportunity to volunteer on behalf of Active.
"Spending the day at Daily Bread was an incredible experience. Daily Bread makes a huge difference to food banks all across the GTA and people greatly rely on these facilities in order to get basic necessities. They were in desperate need of help in order not to waste any fresh fruits and vegetables due to a decrease in volunteers this week. I was glad Active was able to step up to the plate - especially when our help was so necessary. It was a very humbling experience." - Tamara Harnden, Media Assistant.
Last week, two members from Active had the opportunity to attend the Fall edition of the Marketing Evolution C-Suite Summit in Toronto. Karim Kanji, Director, Social Media Strategy, and Steve Muscat, VP, Strategic Partnerships, took some time away from their busy schedules to share some takeaways from the conference.
There were many great sessions throughout the day, but a few stood out as particularly interesting and informative.
Attended by advertisers, agencies, and vendors, the conference was about all things programmatic, including common challenges faced in the space, solutions to those issues, and how people are leveraging the technology for their campaigns.
With over 8 years of online marketing experience and 6 years in the programmatic space on both the buy and sell sides, Ahmed was a fitting choice to participate in the conference as a speaker. Ahmed joined several industry colleagues in a panel discussion entitled "Can Programmatic Build Brand?"Read More
Active Canada recently had a visitor from across the pond: Dean Wilson, CEO of the International Division dropped by for a few days to share some global updates with the team.
While he was in town, Dean also sat down with Karim Kanji, Director, Social Media Strategy, to do an exclusive interview for the Active International podcast.Read More
Topics: Media & Marketing, Get to know Active, Media Costs & Trends, Digital Media, Social Media, advertising, podcasts, marketing, podcast, digital audio, #LifeAtActive, Digital Marketing, news, digital news, Media
In today's digital media landscape, Programmatic has been changing the way that media is bought and sold. Programmatic is on the rise, as advertisers are continuing to allocate more ad spend to these types of campaigns.Read More
With voice activated devices such as the Amazon Echo and Google Home becoming increasingly more prominent, retailers have a great deal to consider when incorporating this medium into their retail marketing strategies.Read More
Award Ceremony Presented By Morneau Shepell & Globe and MailRead More
In Active's latest #Media360 session on March 1st, a panel of experts discussed how podcasts are reshaping the future of advertising. The discussion was moderated by Active's own Karim Kanji, Director of Social Media Strategy, and also featured the following panelists:
- Jeff Ulster, Chief Content and Technology Officer, The Podcast Exchange
- Robert "Bob" Kane, VP Sales, The Podcast Exchange
- Stuart Coxe, Executive Producer, Entertainment One
- James Fragomeni, Director of Partnerships, leanStream