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Christine Lako

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Active International Recognized as an Employee Recommended Workplace for 2018

Posted by Christine Lako on Mar 23, 2018 1:11:41 PM

Award Ceremony Presented By Morneau Shepell & Globe and Mail 

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Topics: Get to know Active, Agency Perspective, Work Culture, Active Cares, #LifeAtActive, Employee Recommended Workplace

Media360 Review: The Future of Audio is Digital

Posted by Christine Lako on Mar 8, 2018 11:46:39 AM

Over the past  few years, we have seen a consistent increase in digital content, which has paved the way for increased advertising opportunities and spend. It's no surprise that audio has been following the same trend, with digital audio and podcasts emerging as hot topics in the industry. 

In Active's latest #Media360 session on March 1st, a panel of experts discussed how podcasts are reshaping the future of advertising. The discussion was moderated by Active's own Karim Kanji, Director of Social Media Strategy, and also featured the following panelists:

  • Jeff Ulster, Chief Content and Technology Officer, The Podcast Exchange
  • Robert "Bob" Kane, VP Sales, The Podcast Exchange
  • Stuart Coxe, Executive Producer, Entertainment One
  • James Fragomeni, Director of Partnerships, leanStream

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Topics: Digital Media, iNvolvedMedia, podcasts, podcast, digital audio

motionball and #NOGOODWAY Day

Posted by Christine Lako on Mar 7, 2018 7:00:00 AM

FACT: When you use the R-word, people see you differently

On Wednesday, March 7th, not-for-profit company motionball (with a small 'm') is launching its annual #NOGOODWAY campaign, during which it calls upon all Canadians to think twice before using the R-word (or "retard") in everyday conversation. This word has a negative connotation for thousands of Canadians with an intellectual disability, and hearing the R-word hurts them. 

This year's #NOGOODWAY campaign features the release of a powerful online video which can be found on the #NOGOODWAY Facebook Page. The message behind the video is that people see you differently when you use the R-word.  

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Topics: Corporate Social Responsibility, Active Cares, #LifeAtActive, #nogoodway, Motionball

Attribution challenges, influential brands, mobile game changers, and more.

Posted by Christine Lako on Feb 24, 2017 3:35:31 PM

I had the pleasure of taking part in toronto's ad week FFWD2017, here's a re-cap of some of my most important takeaways in the digital space.

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Topics: Media & Marketing, Digital Media, Active on the road