Active International Teams Up to Conquer Cancer In Our Lifetime

Posted by Kimberly Presnail on Apr 20, 2016 9:24:35 AM

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On October 1st, 2016, at Woodbine Racetrack, Active International Canada joins the Princess Margaret ROAD HOCKEY TO CONQUER CANCER event. We are proudly joining 100 teams united by one common goal - to Conquer Cancer In Our Lifetime!

Why we’re playing

Every person will touched by cancer in some way in their lifetime.  When it comes to treatment, every patient is unique. Every patient's cancer is different. So it follows that individualized treatment will get the best results. Fundraising events like ROAD HOCKEY TO CONQUER CANCER support breakthrough research and discovery of new personalized and more effective cancer fighting therapies. The Princess Margaret is the largest institution of its kind in Canada devoted 100% to conquering cancer.  They have achieved an international reputation as one of the top 5 cancer research centres in the world.

Our Goal

Between our two registered teams, we have a combined goal of raising $20,000 to support the cause. We plan on blowing away that $20,000 goal. We’re also a proud media partner for the event, and have donated approximately $40,000 in media to raise awareness for the important cause.

Where do the funds go?

Funds are being used to ensure the sustainability of the leading cancer research initiatives with focus on the Personalized Cancer Medicine program. There are four general areas where these funds are directed (within the various cancer site groups). When you register as a participant you can select the cancer site area that is most important to you:

  • Detecting cancer earlier

Developing and testing better imaging equipment so small tumours can be seen more clearly

Identifying unique ‘markers’ of cancers that can be detected in blood and serum tests

  • Diagnosing with more precision

Developing new equipment and procedures that determine the specific genetic mutations or changes that gave rise to a patient’s cancer

Finding the right information to be able to recommend the optimal combination of drug and other therapies for successfully treating each patient.

  • Targeting treatment for each patient

Improving surgical, radiation and drug treatments will target only the cancer and leave healthy tissue alone, minimizing toxic side effects.

Our scientists and doctors are testing new treatments that can more effectively detect and eradicate cancer cells leading to more durable cures.

  • Supporting patients and families throughout their cancer journey

    Being well-informed about their disease, the treatment they will receive and the side effects that can be expected gives patients and their families more confidence, reduces anxiety and leads to improved quality of life.

 

How you can get involved

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Topics: Work Culture, Active Cares

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