Adblock Plus: Policing the Internet

Posted by Laura Steffler

 

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Karim Kanji to emcee the iab MIXX Canada September 21

Posted by Kimberly Presnail

I sat down with  Karim Kanji, Director of Social Media Strategy for iNvolved Media (social media division of Active International) who has been selected to emcee the iab MIXX Canada on September 21st.   The conference will explore the meaning of “ME” in the context of big data. Attendees will learn about the incredible uses of big data and how consumers will continue to be asked for personal information in exchange for escalating value.

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You can't boil the ocean

Posted by Michael Villeneuve

This week began with a little introspection.  You know, the day that you find yourself contemplating your past, where you are today alongside your hopes and dreams for the future. And if you’re like me, you have been well trained to set goals for yourself, for your family, your finances, career, your business, even your hobbies.  “Knowing your goals and writing them down will help you attain them and ultimately lead to a life of purpose and greater satisfaction.” I can still hear the words spoken many a time from motivational speakers, self-improvement books disguised as business books and, of course, many a boss.

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11 fresh ideas to inspire your next corporate event.

Posted by Kimberly Presnail

After attending the Incentive Works 2016 show in Toronto, the Active International Travel & Events team were buzzing with ideas. Between educational sessions and scouring the tradeshow floor, we sought out the latest and greatest in corporate events and incentives to help our clients level up their next function.  

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Pokémon Go : what the future will look like for advertisers

Posted by Alessya Paoletti

Pokémon Go is now the biggest mobile game in North American history. The app has over 75 million downloads and counting. Apple reported that Pokémon Go has generated more downloads in the App Store during its first week than any other app. There is no doubt that advertisers want to jump all over this viral app but what does Pokémon Go’s future look like for advertisers?

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Happy holidays, event planners!

Posted by Kimberly Presnail

While most Canadians are at the cottage, gardening, sitting on a patio or visiting a waterpark… seasoned event planners are immersed in gingerbread, hot coco and winter wonderland themes.

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Sports Love Social Media: Twitter signs deal with NBA and more!

Posted by Karim Kanji

Twitter:

The microblogging site signed a new exclusive content deal with the NBA.

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Snapchat and Facebook are fighting over users and brands. And so much more.

Posted by Karim Kanji

Facebook.

Facebook is building a better newsfeed. According to a blog post, Facebook announced that all of our feeds will show more posts from family and friends.  

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Snapchat opens Canadian office. And more Social Media News from this past week.

Posted by Karim Kanji

This month, Snapchat joined LinkedIn, Facebook and Twitter in setting up their Canadian operations in Toronto. 

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Last Week in Social Media: May 28-June 3

Posted by Karim Kanji

When you think about pre-roll you probably think about YouTube. Right? Well, now let's add Twitter to this. Although it's still in beta this development will be interesting. How will advertisers and brands react to this? 

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