Facebook has launched a new video-based shopping ad format called Collection, and along with it a new metric. The intent? Use video to help marketers amplify product discovery and sales.
I had the pleasure of taking part in toronto's ad week FFWD2017, here's a re-cap of some of my most important takeaways in the digital space.
In a world quickly turning towards Artificial Intelligence (AI) we already put out on average 7TB data per human. I imagine that’s only going to grow.
Part of FFWD2017, Twitter held a session last week discussing how brands can reach out to Millennials on their social media platform. Alyson Gausby, Head of Research at Twitter Canada presented new insights on Canadian Millennials and how to get them on board with your brand.
Facebook FFWD 2017 - Monday, January 30th 2017
This week, we attended a Facebook Session at the FFWD 2017 Conference in toronto. Speakers Erin Elofson, Director of Auto and Financial Services and Rick Malhotra, Director of Client Measurement from Facebook Canada discussed the steps that the financial services industry must take in order to adapt to the rapid shift to mobile. In order for businesses to prosper, they will need to provide forward-looking customer experiences and measurement strategies in the mobile market.
Last month we hosted another #Media360 event in our offices. This time our panel discussed the topic of how data is changing the way we advertise.
Over the past decade, the value that procurement and strategic sourcing have brought to Canadian businesses has been immense. Some of the most innovative operational streamlining and efficiency solutions that I have seen were all born from the supply chain department. And yet, today many procurement executives are struggling to find new approaches to deliver new, sustainable value.