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Podcast: Advertising Update - Jan 18 2019

Posted by Karim Kanji on Jan 18, 2019 4:14:33 PM

Welcome to the Active International Canada podcast. My name is Karim Kanji. Let's get on with the show!

In this episode we talk about:

Facebook will continue to attract advertisers with the Newsfeed dominating where users will opt to spend time. 

viewcontent2.emarketer.com/Content/us-…ecid=NL1001

49% of gamers say that gaming apps have the best ad experience. 

www.emarketer.com/content/mobile-g…2019?ecid=NL1001

Spotify has over 200 million monthly active users. 

rainnews.com/spotify-now-has-20…thly-active-users/

Facebook Watch has 400 million monthly active users even though 50% of people have never heard of it while 25% of people have heard of it but have never used it. 

www.emarketer.com/content/facebook…atch?ecid=NL1001

Instagram will continue to grow and hit almost 1 billion users by 2022. Instagram currently sits at 713 million users. 

www.emarketer.com/content/predicti…ains?ecid=NL1001

Podcasting is still new so attribution and measurement is still in its infancy. It helps that Apple has released it's beta analytics. 

www.emarketer.com/content/will-new…bf9bfc87aa62ce0d

In 2019, time spent on Digital will eclipse all other media combined. TV will still dominate media time at 203 minutes per day followed by smartphones at 150 and computer use at 136 minutes per day. 

www.emarketer.com/content/canada-f…ba0d362c1f4a962e

CES was in Las Vegas this year again. and here are some news items coming out of the annual trade show:
There is finally a $7,000 toilet.
5G is coming fast.
Amazon Echo will soon be in your car.
200,000 podcasts launched in 2018 which brings the total podcast ecosystem to 1,000,000!
Spotify is now the #2 podcast listening platform behind Apple Podcasts.
rainnews.com/steve-goldstein-po…mart-speakers-ces/

 

 

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Topics: podcast, marketing, advertising, Digital Media, news, digital news, podcasts, Media & Marketing, Media, media buying, consumers, facebook, eSports, snapchat, spotify

Podcast: Advertising Update - Jan 10 2019

Posted by Karim Kanji on Jan 16, 2019 2:39:45 PM

Welcome to the Active International Canada podcast. My name is Karim Kanji. Happy New Year!

In this episode we talk about:

- eMarketer predicts average time on Facebook in 2019 will hover around 40 minutes per day.
www.emarketer.com/content/predicti…2019?ecid=NL1009

- Snapchat reports that teen males on the platform list "gaming" as a top 3 activity.
forbusiness.snapchat.com/blog/looking…ends-of-2019

- Spotify is testing sponsorships of the Discussion Weekly playlist.
rainnews.com/spotify-testing-br…r-discover-weekly/

- eSports will bring in $3B in advertising revenue by 2020.
www.cantechletter.com/2018/11/esport…hris-overholt/

- Drake and Ed sheeran dominated the music streaming space in 2018.
rainnews.com/drake-tops-2018-in…s-canadian-report/

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Topics: podcast, marketing, advertising, Digital Media, news, digital news, podcasts, Media & Marketing, Media, media buying, consumers, facebook, eSports, snapchat, spotify

Podcast: Video Advertising

Posted by Karim Kanji on Dec 6, 2018 3:14:59 PM

Video Advertising is a huge part of the marketing mix for brands. Whether it's YouTube, Facebook, or programmatic, video advertising is not new. However, it can result in huge opportunity for brands looking to build on reputation or drive sales.

Following our most recent #Media360 event, Karim Kanji, who is the Director, Social Media Strategy at Active Canada, sat down with two of the panelists from the event for a quick chat on video advertising.  

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Topics: podcast, marketing, advertising, Digital Media, news, digital news, Digital Marketing, podcasts, Media & Marketing, video, digital video, Media 360, Media, media buying, consumers

AGENCY WARS VIII Featuring Dustin "The Wind" Metcalf

Posted by Christine Lako on Nov 30, 2018 4:53:15 PM

Friday, November 23rd was one of the most anticipated nights in the Media industry. It was the night of Movember Mayhem, a charity boxing competition presented by Agency Wars and the Toronto Real Estate Rumble. This Las Vegas-style gala supported the Movember Foundation, which helps raise awareness and funds for various areas of Men’s Health, including but not limited to male cancers, mental health, and suicide prevention. On fight night, over 40 men and women from the Advertising, Media, Marketing and Real Estate industries came together to compete in over 20 boxing matches in support of the cause.

In the blue corner, representing Active International, was Dustin “The Wind” Metcalf, Media Supervisor.  Dustin recalled, I chose to participate in Agency Wars as I am always up for any unique challenge that comes my way! Once I first caught wind of this fantastic opportunity, I knew I had to be a part of it. Unfortunately, the timing was never right to commit myself to the 12-week structure… that is, until this year when Agency Wars VIII came along!”

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Topics: #LifeAtActive, #activecares, Active Cares, Corporate Social Responsibility, Media, Work Culture

Canadian Grocer Thought Leadership Conference Recap

Posted by Steve Muscat on Nov 29, 2018 12:14:33 PM

Earlier this month, I had the pleasure of attending the Canadian Grocer Thought Leadership CEO Conference, which is a key event in the Canadian grocery industry. The event brings together leaders from Canada’s food industry to discuss new and innovative approaches that will shape the future of the industry.

A session that stood out from the day’s schedule was entitled “Spoiler Alert: Your Customers are Cheating on You,” featuring Carman Allison from Nielsen. Unsurprisingly, the session focused on consumer disloyalty, much of which is driven by the tendency to shop based on price to spend less money or "loyal to being disloyal." In fact, 70% of customers try to spend less, and are focused on value when they shop.

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Topics: Media & Marketing, marketing, Retail Marketing, conference, e-commerce, shopper marketing, consumers, grocery, grocery trends

#ActiveCares - Volunteering at Daily Bread Food Bank

Posted by Christine Lako on Nov 21, 2018 5:02:24 PM

On Tuesday, November 20th, a group of Active Canada employees from all departments and levels of the organization spent the morning volunteering at the Daily Bread Food Bank warehouse in Toronto. 

The team toured the facilities, were educated on the poverty and hunger in their own neighbourhoods, and packed potatoes. Together, they sorted and packed 2,600 pounds of potatoes in less than 2.5 hours! 

Everyone who participated had a positive experience, and were delighted to have the opportunity to volunteer on behalf of Active. 


"Spending the day at Daily Bread was an incredible experience. Daily Bread makes a huge difference to food banks all across the GTA and people greatly rely on these facilities in order to get basic necessities. They were in desperate need of help in order not to waste any fresh fruits and vegetables due to a decrease in volunteers this week. I was glad Active was able to step up to the plate - especially when our help was so necessary. It was a very humbling experience." - Tamara Harnden, Media Assistant.


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Topics: #activecares, Active Cares, #LifeAtActive, Food Banks Canada, Corporate Social Responsibility

Podcast: #AWNewYork 2018: Day 4 Recap

Posted by Karim Kanji on Oct 5, 2018 9:34:14 AM

As part of their ongoing coverage of #AWNewYork, co-hosts Ahmed Al-Waili and Karim Kanji sat down after the 4th and final day of the 15th edition of Advertising Week New York to discuss a couple of takeaways.

AdWeek is one of the largest gatherings of advertising professionals in North America.

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Topics: podcast, marketing, advertising, digital audio, Digital Media, Social Media, Digital Marketing, podcasts, Media & Marketing, #LifeAtActive, Media, influencer marketing, influencers, facebook, brands, authenticity, Corporate Social Responsibility, Messaging, Voice and Audio

Podcast: #AWNewYork 2018: Day 3 Recap

Posted by Karim Kanji on Oct 4, 2018 9:17:44 AM

As part of their ongoing coverage of #AWNewYork, co-hosts Ahmed Al-Waili and Karim Kanji sat down after Day 3 of the 15th edition of Advertising Week New York to discuss a couple of takeaways.

AdWeek is one of the largest gatherings of advertising professionals in North America.

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Topics: podcast, marketing, advertising, digital audio, Digital Media, Social Media, Digital Marketing, podcasts, Media & Marketing, #LifeAtActive, Media, eSports, influencer marketing, influencers, facebook, snapchat, cannabis

Podcast: #AWNewYork 2018: Day 2 Recap

Posted by Karim Kanji on Oct 3, 2018 8:22:16 AM

As part of their ongoing coverage of #AWNewYork, co-hosts Ahmed Al-Waili and Karim Kanji sat down after Day 2 of the 15th edition of Advertising Week New York to discuss a couple of takeaways.

AdWeek is one of the largest gatherings of advertising professionals in North America.

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Topics: podcast, marketing, advertising, digital audio, Digital Media, news, digital news, Social Media, Digital Marketing, podcasts, Media & Marketing, #LifeAtActive, Media, cannabis, eSports