Media 360 Review: Google Uncovered

Posted by Karim Kanji on May 5, 2017 1:12:44 PM

In this 80 minute session, Tim Jordan, Agency Development Manager at Google, discusses:

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Topics: Digital Media

Active International shortlisted as finalist for the Employee Recommended Workplace Award

Posted by Kimberly Presnail on Mar 29, 2017 4:21:24 PM

 

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Topics: Get to know Active, Active Cares

Facebook launched a new shopping ad format today.

Posted by Kimberly Presnail on Mar 23, 2017 4:58:21 PM

Facebook has launched a new video-based shopping ad format called Collection, and along with it a new metric.  The intent? Use video to help marketers amplify product discovery and sales.

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Topics: Digital Media, Social Media, facebook

Why is Instagram’s Carousel Available To All Users?

Posted by Arujan Ravindran on Mar 23, 2017 12:08:37 PM

 

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Topics: Social Media, instagram

Attribution challenges, influential brands, mobile game changers, and more.

Posted by Christine Lako on Feb 24, 2017 3:35:31 PM

I had the pleasure of taking part in toronto's ad week FFWD2017, here's a re-cap of some of my most important takeaways in the digital space.

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Topics: Media & Marketing, Digital Media, Active on the road

FFWD2017 Re-cap: How to be a creative led company in a data led world

Posted by Kimberly Presnail on Feb 14, 2017 4:38:27 PM

In a world quickly turning towards Artificial Intelligence (AI) we already put out on average 7TB data per human.   I imagine that’s only going to grow.

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Topics: Media & Marketing, Digital Media, Active on the road

FFWD2017: Moving at the Speed of Millennials

Posted by Nataly Khansryri on Feb 5, 2017 5:27:40 PM

Part of FFWD2017, Twitter held a session last week discussing how brands can reach out to Millennials on their social media platform. Alyson Gausby, Head of Research at Twitter Canada presented new insights on Canadian Millennials and how to get them on board with your brand.

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Topics: Media & Marketing, Digital Media, Active on the road, Social Media

How financial service marketers must adapt with the rapid shift to mobile

Posted by Nataly Khansryri on Feb 1, 2017 10:38:45 PM

Facebook FFWD 2017 - Monday,  January 30th 2017

This week, we attended a Facebook Session at the FFWD 2017 Conference in toronto. Speakers Erin Elofson, Director of Auto and Financial Services and Rick Malhotra, Director of Client Measurement from Facebook Canada discussed the steps that the financial services industry must take in order to adapt to the rapid shift to mobile. In order for businesses to prosper, they will need to provide forward-looking customer experiences and measurement strategies in the mobile market.

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Topics: Media & Marketing, Digital Media, Active on the road, mobile

Back To The Future: How data is changing the way we advertise 

Posted by Karim Kanji on Dec 9, 2016 4:58:03 PM

Last month we hosted another #Media360 event in our offices. This time our panel discussed the topic of how data is changing the way we advertise.

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Topics: Digital Media