Corporate Trade is a way to trade excess, outdated, or returned inventory into cash. The phrase may bring to mind "barter," but there is a distinct difference.
Cash flow is the life-blood of any organization, critical for keeping day-to-day operations moving and managing company growth. New opportunities constantly arise, but a company cannot take advantage of those opportunities without the cash on hand to fund them.
Meeting Corporate Social Responsibility goals can be challenging for organizations. In order to make a difference in the community, they must be somewhat lofty.
For those responsible for strategy and marketing, being able to predict where the bottom line is heading in the next fiscal is invaluable.
The fourth quarter is a busy one from an inventory perspective. Companies must move unsold summer and back-to-school goods from warehouses to make way for seasonal items. Products for Halloween and Christmas are required in time to generate sales. And if a company is planning a new product launch, common in the final quarter of the year, additional warehouse space is required for those finished goods.
While media buys are definitely the most common way to spend trade credits, they are not your only option. And if you think media means broadcast TV advertising only, think again. Emerging media, mobile, personalized messaging, and video on-demand are integrating with traditional platforms to create channels that constantly reinvent themselves. If the media is available on the open market, it's available to a Corporate Trade firm.
Any media buying strategy needs to rest on a foundation of reliable metrics. Without a firm understanding of who is viewing what when, an advertiser or their agency cannot make an accurate assessment of potential returns. They will inevitably find themselves wasting money on media real estate that doesn't reach their intended target.
The mobile marketing trend of browsing in-store, then checking prices online with a smart phone and purchasing elsewhere became popular during the 2011 holiday season when Amazon launched its Price Check App. The app encouraged shoppers to visit brick and mortar stores and scan barcodes to compare prices. People who then purchased from Amazon received an additional 5% discount.
We wish you the very best over the remaining warm weeks, and a successful fall season.
Inventory management is among the most common risks requiring a creative, aggressive solution. The ideal solution should keep you on track to reach your end-of-year goals, safeguard your bottom line, and potentially translate into renewable profit-power. For many companies, Corporate Trade is the single best means to manifest this win-win scenario.
This blog covers all aspects of Corporate Trade including how to optimize assets, boost purchasing power, improve business performance and sieze new opportunities.
Learn how Fortune 1000 companies use Corporate Trade to build the bottom line.
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