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Ad Club's Digital Day Recap

Posted by Meara Johnson on Aug 7, 2018 1:51:07 PM

Our Digital Team members attended the Ad Club's Digital Day event earlier this summer. Jennifer Lee, Integrated Media Assistant and Lisa Martins, Key Account Digital Buyer, shared their thoughts on the event along with a few key takeaways.

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Topics: Digital Media, advertising, Digital Marketing, conference

Influence THIS Recap

Posted by Steve Muscat on Jun 12, 2018 11:31:28 AM

I had the pleasure of attending the Influence THIS conference in Toronto a few weeks ago. Attended by Canada's top brands, agencies, and publishers, this conference was all about connections in the business ecosystem, and how brands can leverage influencers and content marketing in their promotional plans. 

There were many great sessions throughout the day, but a few stood out as particularly interesting and informative. 

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Topics: Media & Marketing, Retail Marketing, Social Media, facebook, marketing, influencers, Digital Marketing, e-commerce, conference

2018 Upfront Season: A Buyer's Perspective

Posted by Meara Johnson on Jun 11, 2018 3:40:55 PM

The two weeks between the end of May and beginning of June are some of the most exciting weeks for the media industry. Broadcasters put on their best performances, to present their new Fall programming and schedules, and share exciting news about their stations. Our Media team at Active attended all of the events, and have shared their opinions on the new Fall lineups.

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Topics: Media & Marketing, Agency Perspective, media buying, broadcast, fall buying

motionball Marathon of Sport

Posted by Meara Johnson on Jun 7, 2018 1:28:04 PM

On Saturday, May 26, our team at Active took to the fields to participate, and celebrate in the motionball Marathon of Sport. The weather was perfect, and the day was filled with various sports, friendly competition, and endless smiles. Two teams from Active International Canada entered the event, and each was accompanied by a local Special Olympics athlete who led their teams throughout the fun-filled day.

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Topics: #LifeAtActive, #activecares, Health and Wellness, Marathon of Sport

Media360 Review: Shopper Marketing & Consumer Loyalty

Posted by Meara Johnson on Jun 4, 2018 12:33:18 PM

Consumer loyalty is arguably one of the most important assets a brand can have. In today’s marketplace there is an abundance of options for shoppers when making purchasing decisions. Whether in store, or online there is no shortage of alternatives for not only products, and services; but also consumption channels. Creating a loyal consumer base or “Cult Consumers” is what separates successful brands from mediocre ones. 

Creating repeat customers can be a struggle for many brands, but with the right strategy and a little incentive for consumers, brands can enter into a mutually beneficial, long term relationship with their purchasers. Loyalty programs and shopper incentives are one of the most tried-and-true methods of engaging with a brand’s audience, while also creating a base of loyal customers.

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Topics: Media & Marketing, We love our Customers, Retail Marketing, Digital Media, shopper marketing, customer loyalty, coupons, Media 360

What Makes a Healthy Workplace

Posted by Luba Klochkova on May 23, 2018 12:54:45 PM

It’s no secret that employee productivity is a major asset to all companies, regardless of their industry. The question to be asked is can anybody be truly productive without first being healthy, and feeling supported as well as appreciated? The simple answer is no.

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Topics: Human Resources, Health and Wellness

Business Insights from China’s Shopping Revolution

Posted by Arujan Ravindran on May 17, 2018 12:08:53 PM

China is changing the future of shopping, and here are five insights from Angela Wang’s presentation at CMDC’s 2018 conference Truth + Purpose.

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Topics: Social Media, advertising, shopper marketing, e-commerce

Brand Safety: Protecting Your Brand in the Era of Fake News

Posted by Meara Johnson on May 10, 2018 4:29:46 PM

What is brand safety, and what are the costs of ignoring it? Imagine investing a large portion of your marketing budget into a campaign that was served alongside inappropriate, offensive, or simply misaligned content. Not only could a poorly placed ad be a waste of your investment, but it would tarnish the integrity of your brand. This is the reality that marketers and agencies alike are faced with daily in today’s digital landscape.

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Topics: Media & Marketing, Agency Perspective, media buying, Digital Media, advertising, Brand Safety, Digital Marketing, IAB Canada

Active Cares: About Our Planet

Posted by Meara Johnson on Apr 27, 2018 4:39:34 PM

April 22, 2018 marked the annual worldwide celebration of Earth Day. People around the globe took time out of their day to join together to help clean up the planet. Various events were held around the city to encourage people in our community to be mindful about how even the smallest change in routine could lead to positive effects on our planet.

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Topics: #LifeAtActive, #activecares, Earth Day