I sat down with Karim Kanji, Director of Social Media Strategy for iNvolved Media (social media division of Active International) who has been selected to emcee the iab MIXX Canada on September 21st. The conference will explore the meaning of “ME” in the context of big data. Attendees will learn about the incredible uses of big data and how consumers will continue to be asked for personal information in exchange for escalating value.
This week began with a little introspection. You know, the day that you find yourself contemplating your past, where you are today alongside your hopes and dreams for the future. And if you’re like me, you have been well trained to set goals for yourself, for your family, your finances, career, your business, even your hobbies. “Knowing your goals and writing them down will help you attain them and ultimately lead to a life of purpose and greater satisfaction.” I can still hear the words spoken many a time from motivational speakers, self-improvement books disguised as business books and, of course, many a boss.
After attending the Incentive Works 2016 show in Toronto, the Active International Travel & Events team were buzzing with ideas. Between educational sessions and scouring the tradeshow floor, we sought out the latest and greatest in corporate events and incentives to help our clients level up their next function.
Pokémon Go is now the biggest mobile game in North American history. The app has over 75 million downloads and counting. Apple reported that Pokémon Go has generated more downloads in the App Store during its first week than any other app. There is no doubt that advertisers want to jump all over this viral app but what does Pokémon Go’s future look like for advertisers?
While most Canadians are at the cottage, gardening, sitting on a patio or visiting a waterpark… seasoned event planners are immersed in gingerbread, hot coco and winter wonderland themes.
The microblogging site signed a new exclusive content deal with the NBA.
Facebook is building a better newsfeed. According to a blog post, Facebook announced that all of our feeds will show more posts from family and friends.
This month, Snapchat joined LinkedIn, Facebook and Twitter in setting up their Canadian operations in Toronto.