It’s no secret that employee productivity is a major asset to all companies, regardless of their industry. The question to be asked is can anybody be truly productive without first being healthy, and feeling supported as well as appreciated? The simple answer is no.Read More
China is changing the future of shopping, and here are five insights from Angela Wang’s presentation at CMDC’s 2018 conference Truth + Purpose.Read More
What is brand safety, and what are the costs of ignoring it? Imagine investing a large portion of your marketing budget into a campaign that was served alongside inappropriate, offensive, or simply misaligned content. Not only could a poorly placed ad be a waste of your investment, but it would tarnish the integrity of your brand. This is the reality that marketers and agencies alike are faced with daily in today’s digital landscape.Read More
April 22, 2018 marked the annual worldwide celebration of Earth Day. People around the globe took time out of their day to join together to help clean up the planet. Various events were held around the city to encourage people in our community to be mindful about how even the smallest change in routine could lead to positive effects on our planet.Read More
I had the pleasure of attending the #SheMeansBusiness workshop at the 2018 Facebook Summit. Professional women were able to share encouragement for one another not only in the work environment, but also showing each other emotional support.
The workshop stressed that as women, our greatest challenge is our internal critic. Lisa McCarthy, CEO of Fast Forward Group, had the female attendees perform exercises in order to help us manage our inner critics.
With voice activated devices such as the Amazon Echo and Google Home becoming increasingly more prominent, retailers have a great deal to consider when incorporating this medium into their retail marketing strategies.Read More
At the 2018 Facebook Summit, I attended the Boost Brand session. It focused on how to understand business, brands, and people. People are moving at a faster pace than businesses, which can be a problem if you are stagnant in the way you do business. However, it can be an opportunity if you are able to embrace and adapt to the changes within your environment, especially if you can do it faster than the competition.Read More
Award Ceremony Presented By Morneau Shepell & Globe and MailRead More
#ActiveCares about celebrating the women of Active, along with all the other fabulous women in our lives!
In celebration of International Women’s Day on Thursday, March 8th, our team at Active decided to send messages of positivity out to their social networks. By setting up a “Social Station” Active employees were able to snap a selfie with different message cards regarding issues that we as a company hold dear to us. It was important to our family here at Active to send out messages of support, empowerment, equality and gratitude towards women to our social networks.Read More