I had the pleasure of attending the Influence THIS conference in Toronto a few weeks ago. Attended by Canada's top brands, agencies, and publishers, this conference was all about connections in the business ecosystem, and how brands can leverage influencers and content marketing in their promotional plans.
There were many great sessions throughout the day, but a few stood out as particularly interesting and informative.
The two weeks between the end of May and beginning of June are some of the most exciting weeks for the media industry. Broadcasters put on their best performances, to present their new Fall programming and schedules, and share exciting news about their stations. Our Media team at Active attended all of the events, and have shared their opinions on the new Fall lineups.Read More
On Saturday, May 26, our team at Active took to the fields to participate, and celebrate in the motionball Marathon of Sport. The weather was perfect, and the day was filled with various sports, friendly competition, and endless smiles. Two teams from Active International Canada entered the event, and each was accompanied by a local Special Olympics athlete who led their teams throughout the fun-filled day.Read More
Consumer loyalty is arguably one of the most important assets a brand can have. In today’s marketplace there is an abundance of options for shoppers when making purchasing decisions. Whether in store, or online there is no shortage of alternatives for not only products, and services; but also consumption channels. Creating a loyal consumer base or “Cult Consumers” is what separates successful brands from mediocre ones.
Creating repeat customers can be a struggle for many brands, but with the right strategy and a little incentive for consumers, brands can enter into a mutually beneficial, long term relationship with their purchasers. Loyalty programs and shopper incentives are one of the most tried-and-true methods of engaging with a brand’s audience, while also creating a base of loyal customers.Read More
It’s no secret that employee productivity is a major asset to all companies, regardless of their industry. The question to be asked is can anybody be truly productive without first being healthy, and feeling supported as well as appreciated? The simple answer is no.Read More
China is changing the future of shopping, and here are five insights from Angela Wang’s presentation at CMDC’s 2018 conference Truth + Purpose.Read More
What is brand safety, and what are the costs of ignoring it? Imagine investing a large portion of your marketing budget into a campaign that was served alongside inappropriate, offensive, or simply misaligned content. Not only could a poorly placed ad be a waste of your investment, but it would tarnish the integrity of your brand. This is the reality that marketers and agencies alike are faced with daily in today’s digital landscape.Read More
April 22, 2018 marked the annual worldwide celebration of Earth Day. People around the globe took time out of their day to join together to help clean up the planet. Various events were held around the city to encourage people in our community to be mindful about how even the smallest change in routine could lead to positive effects on our planet.Read More
I had the pleasure of attending the #SheMeansBusiness workshop at the 2018 Facebook Summit. Professional women were able to share encouragement for one another not only in the work environment, but also showing each other emotional support.
The workshop stressed that as women, our greatest challenge is our internal critic. Lisa McCarthy, CEO of Fast Forward Group, had the female attendees perform exercises in order to help us manage our inner critics.