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Business Insights from China’s Shopping Revolution

Posted by Arujan Ravindran on May 17, 2018 12:08:53 PM

China is changing the future of shopping, and here are five insights from Angela Wang’s presentation at CMDC’s 2018 conference Truth + Purpose.

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Topics: Social Media, advertising, shopper marketing, e-commerce

Brand Safety: Protecting Your Brand in the Era of Fake News

Posted by Meara Johnson on May 10, 2018 4:29:46 PM

What is brand safety, and what are the costs of ignoring it? Imagine investing a large portion of your marketing budget into a campaign that was served alongside inappropriate, offensive, or simply misaligned content. Not only could a poorly placed ad be a waste of your investment, but it would tarnish the integrity of your brand. This is the reality that marketers and agencies alike are faced with daily in today’s digital landscape.

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Topics: Media & Marketing, Agency Perspective, media buying, Digital Media, advertising, Brand Safety, Digital Marketing, IAB Canada

Active Cares: About Our Planet

Posted by Meara Johnson on Apr 27, 2018 4:39:34 PM

April 22, 2018 marked the annual worldwide celebration of Earth Day. People around the globe took time out of their day to join together to help clean up the planet. Various events were held around the city to encourage people in our community to be mindful about how even the smallest change in routine could lead to positive effects on our planet.

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Topics: #LifeAtActive, #activecares, Earth Day

2018 Facebook Summit Recap: #SheMeansBusiness

Posted by Nataly Khansryri on Apr 16, 2018 3:44:06 PM

I had the pleasure of attending the #SheMeansBusiness workshop at the 2018 Facebook Summit. Professional women were able to share encouragement for one another not only in the work environment, but also showing each other emotional support.

The workshop stressed that as women, our greatest challenge is our internal critic. Lisa McCarthy, CEO of Fast Forward Group, had the female attendees perform exercises in order to help us manage our inner critics.

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Topics: Media & Marketing, Social Media, iNvolvedMedia, facebook, women in the workplace

RCC Retail Marketing Conference Recap: Voice Search

Posted by Christine Lako on Apr 13, 2018 11:08:06 AM

With voice activated devices such as the Amazon Echo and Google Home becoming increasingly more prominent, retailers have a great deal to consider when incorporating this medium into their retail marketing strategies.

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Topics: Media & Marketing, Retail Marketing, marketing, voice search, technology, AI

2018 Facebook Summit Recap: Boost Brand Session

Posted by Nataly Khansryri on Apr 11, 2018 4:07:41 PM

At the 2018 Facebook Summit, I attended the Boost Brand session. It focused on how to understand business, brands, and people. People are moving at a faster pace than businesses, which can be a problem if you are stagnant in the way you do business. However, it can be an opportunity if you are able to embrace and adapt to the changes within your environment, especially if you can do it faster than the competition.

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Topics: Media & Marketing, Social Media, iNvolvedMedia, facebook

Active International Recognized as an Employee Recommended Workplace for 2018

Posted by Christine Lako on Mar 23, 2018 1:11:41 PM

Award Ceremony Presented By Morneau Shepell & Globe and Mail 

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Topics: Get to know Active, Agency Perspective, Work Culture, Active Cares, #LifeAtActive, Employee Recommended Workplace

International Women's Day

Posted by Meara Johnson on Mar 8, 2018 6:44:11 PM

#ActiveCares about celebrating the women of Active, along with all the other fabulous women in our lives!

In celebration of International Women’s Day on Thursday, March 8th, our team at Active decided to send messages of positivity out to their social networks. By setting up a “Social Station” Active employees were able to snap a selfie with different message cards regarding issues that we as a company hold dear to us. It was important to our family here at Active to send out messages of support, empowerment, equality and gratitude towards women to our social networks.

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Topics: Get to know Active, Work Culture, Active Cares, #LifeAtActive, #activecares

Media360 Review: The Future of Audio is Digital

Posted by Christine Lako on Mar 8, 2018 11:46:39 AM

Over the past  few years, we have seen a consistent increase in digital content, which has paved the way for increased advertising opportunities and spend. It's no surprise that audio has been following the same trend, with digital audio and podcasts emerging as hot topics in the industry. 

In Active's latest #Media360 session on March 1st, a panel of experts discussed how podcasts are reshaping the future of advertising. The discussion was moderated by Active's own Karim Kanji, Director of Social Media Strategy, and also featured the following panelists:

  • Jeff Ulster, Chief Content and Technology Officer, The Podcast Exchange
  • Robert "Bob" Kane, VP Sales, The Podcast Exchange
  • Stuart Coxe, Executive Producer, Entertainment One
  • James Fragomeni, Director of Partnerships, leanStream

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Topics: Digital Media, iNvolvedMedia, podcasts, podcast, digital audio