There’s no arguing that the number of social media influencers have grown exponentially over recent years. The likes of Kylie Jenner, Michelle Phan, Kat Von D and other social celebrities have literally built empires with their abilities to influence others.
Despite all of the hype, some marketers may be wondering why exactly influencers are so important. How much influence do they really have?
In this session, Amy Laski from FelicityPR, Richard Wong from #paid, and Jeff Roach from Media Nation discuss:Read More
In September 2017 members of the Active Canada Digital Team descended upon New York City to attend and participate at the 14th annual weekly gathering of Advertising Week.
Listen to hear what we learned and are looking forward to in the world of marketing and advertising!
Known as the "Idea Farmer," Johnny Earle is the founder of the clothing and branding company, Johnny Cupcakes. Here are some lessons we learned at his morning talk at Advertising Week 2017 in New York City:Read More
On Tuesday, Advertising Week played host to a podcasting summit called The Power Of Audio. Here are 10 things we learned from today's summit:Read More
This week marks the 14th annual weekly gathering of advertising and marketing leaders in New York City. And it's also the second year that I have been fortunate to attend and represent Active Canada.Read More
Being a retired NCAA college athlete, I thought my days of athletic comradery were over. There was something about having a group of people with a similar interest getting together to achieve a goal and enjoy ourselves while doing it that I knew I was going to miss.Read More
Active International employees have doubled their goal, raising a whopping $41,024 total for the Road Hockey to Conquer Cancer event in support of the Princess Margaret Cancer Foundation.Read More
Businesses have a variety of options when the time comes to move unsold product. But what's involved in distributing them through secondary markets, and what should brands look out for?
James Holden, Director of Merchandise Sales with Active International, answers some frequently asked questions.Read More