11 fresh ideas to inspire your next corporate event.

Posted by Kimberly Presnail

After attending the Incentive Works 2016 show in Toronto, the Active International Travel & Events team were buzzing with ideas. Between educational sessions and scouring the tradeshow floor, we sought out the latest and greatest in corporate events and incentives to help our clients level up their next function.  

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Pokémon Go : what the future will look like for advertisers

Posted by Alessya Paoletti

Pokémon Go is now the biggest mobile game in North American history. The app has over 75 million downloads and counting. Apple reported that Pokémon Go has generated more downloads in the App Store during its first week than any other app. There is no doubt that advertisers want to jump all over this viral app but what does Pokémon Go’s future look like for advertisers?

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Happy holidays, event planners!

Posted by Kimberly Presnail

While most Canadians are at the cottage, gardening, sitting on a patio or visiting a waterpark… seasoned event planners are immersed in gingerbread, hot coco and winter wonderland themes.

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Sports Love Social Media: Twitter signs deal with NBA and more!

Posted by Karim Kanji

Twitter:

The microblogging site signed a new exclusive content deal with the NBA.

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Snapchat and Facebook are fighting over users and brands. And so much more.

Posted by Karim Kanji

Facebook.

Facebook is building a better newsfeed. According to a blog post, Facebook announced that all of our feeds will show more posts from family and friends.  

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Snapchat opens Canadian office. And more Social Media News from this past week.

Posted by Karim Kanji

This month, Snapchat joined LinkedIn, Facebook and Twitter in setting up their Canadian operations in Toronto. 

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Last Week in Social Media: May 28-June 3

Posted by Karim Kanji

When you think about pre-roll you probably think about YouTube. Right? Well, now let's add Twitter to this. Although it's still in beta this development will be interesting. How will advertisers and brands react to this? 

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Last Week in Social Media: May 21-27

Posted by Karim Kanji

It's official. We will all be able to do more with Twitter. Although the 140 character limit stays the same, media attachments will no longer use up valuable space. 

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Last Week in Social: May 14-20

Posted by Karim Kanji

Our team here at Active has been busy putting their thoughts down. Scott Miles recently wrote about how brands respond to crisis. And Jessica Harradine wrote about the new changes to Instagram and what this means for advertisers. 

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Brand Response to Crisis: Fort McMurray

Posted by Scott Miles

You’ve pulled over on the side of a country road because one of your back tires has collapsed. You have no cellphone (bear with me), and there isn’t an “ONroute” in sight.

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