The school year is coming to an end. No more pencils. No more books. No more breakfast? No more lunch? For a staggering 300,000 children in Canada who rely on food support programs through school, this can be a scary truth.Read More
Welcome to the Active International Canada podcast. My name is Karim Kanji. Let's get on with the show!Read More
Welcome to the Active International Canada podcast. My name is Karim Kanji. Today I'm pleased to welcome Anne-Amor Nepomuceno and Christine Lako.Read More
Welcome to the Active International Canada podcast. My name is Karim Kanji. Let's get on with the show!
Welcome to the Active International Canada podcast. My name is Karim Kanji. Happy New Year!
In this episode we talk about:
- eMarketer predicts average time on Facebook in 2019 will hover around 40 minutes per day.
- Snapchat reports that teen males on the platform list "gaming" as a top 3 activity.
- Spotify is testing sponsorships of the Discussion Weekly playlist.
- eSports will bring in $3B in advertising revenue by 2020.
- Drake and Ed sheeran dominated the music streaming space in 2018.
Video Advertising is a huge part of the marketing mix for brands. Whether it's YouTube, Facebook, or programmatic, video advertising is not new. However, it can result in huge opportunity for brands looking to build on reputation or drive sales.
Following our most recent #Media360 event, Karim Kanji, who is the Director, Social Media Strategy at Active Canada, sat down with two of the panelists from the event for a quick chat on video advertising.Read More
Friday, November 23rd was one of the most anticipated nights in the Media industry. It was the night of Movember Mayhem, a charity boxing competition presented by Agency Wars and the Toronto Real Estate Rumble. This Las Vegas-style gala supported the Movember Foundation, which helps raise awareness and funds for various areas of Men’s Health, including but not limited to male cancers, mental health, and suicide prevention. On fight night, over 40 men and women from the Advertising, Media, Marketing and Real Estate industries came together to compete in over 20 boxing matches in support of the cause.
In the blue corner, representing Active International, was Dustin “The Wind” Metcalf, Media Supervisor. Dustin recalled, “I chose to participate in Agency Wars as I am always up for any unique challenge that comes my way! Once I first caught wind of this fantastic opportunity, I knew I had to be a part of it. Unfortunately, the timing was never right to commit myself to the 12-week structure… that is, until this year when Agency Wars VIII came along!”Read More
Earlier this month, I had the pleasure of attending the Canadian Grocer Thought Leadership CEO Conference, which is a key event in the Canadian grocery industry. The event brings together leaders from Canada’s food industry to discuss new and innovative approaches that will shape the future of the industry.
A session that stood out from the day’s schedule was entitled “Spoiler Alert: Your Customers are Cheating on You,” featuring Carman Allison from Nielsen. Unsurprisingly, the session focused on consumer disloyalty, much of which is driven by the tendency to shop based on price to spend less money or "loyal to being disloyal." In fact, 70% of customers try to spend less, and are focused on value when they shop.Read More