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Podcast: Video Advertising

Posted by Karim Kanji on Dec 6, 2018 3:14:59 PM

Video Advertising is a huge part of the marketing mix for brands. Whether it's YouTube, Facebook, or programmatic, video advertising is not new. However, it can result in huge opportunity for brands looking to build on reputation or drive sales.

Following our most recent #Media360 event, Karim Kanji, who is the Director, Social Media Strategy at Active Canada, sat down with two of the panelists from the event for a quick chat on video advertising.  

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Topics: podcast, marketing, advertising, Digital Media, news, digital news, Digital Marketing, podcasts, Media & Marketing, video, digital video, Media 360, Media, media buying, consumers

AGENCY WARS VIII Featuring Dustin "The Wind" Metcalf

Posted by Christine Lako on Nov 30, 2018 4:53:15 PM

Friday, November 23rd was one of the most anticipated nights in the Media industry. It was the night of Movember Mayhem, a charity boxing competition presented by Agency Wars and the Toronto Real Estate Rumble. This Las Vegas-style gala supported the Movember Foundation, which helps raise awareness and funds for various areas of Men’s Health, including but not limited to male cancers, mental health, and suicide prevention. On fight night, over 40 men and women from the Advertising, Media, Marketing and Real Estate industries came together to compete in over 20 boxing matches in support of the cause.

In the blue corner, representing Active International, was Dustin “The Wind” Metcalf, Media Supervisor.  Dustin recalled, I chose to participate in Agency Wars as I am always up for any unique challenge that comes my way! Once I first caught wind of this fantastic opportunity, I knew I had to be a part of it. Unfortunately, the timing was never right to commit myself to the 12-week structure… that is, until this year when Agency Wars VIII came along!”

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Topics: #LifeAtActive, #activecares, Active Cares, Corporate Social Responsibility, Media, Work Culture

Canadian Grocer Thought Leadership Conference Recap

Posted by Steve Muscat on Nov 29, 2018 12:14:33 PM

Earlier this month, I had the pleasure of attending the Canadian Grocer Thought Leadership CEO Conference, which is a key event in the Canadian grocery industry. The event brings together leaders from Canada’s food industry to discuss new and innovative approaches that will shape the future of the industry.

A session that stood out from the day’s schedule was entitled “Spoiler Alert: Your Customers are Cheating on You,” featuring Carman Allison from Nielsen. Unsurprisingly, the session focused on consumer disloyalty, much of which is driven by the tendency to shop based on price to spend less money or "loyal to being disloyal." In fact, 70% of customers try to spend less, and are focused on value when they shop.

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Topics: Media & Marketing, marketing, Retail Marketing, conference, e-commerce, shopper marketing, consumers, grocery, grocery trends

#ActiveCares - Volunteering at Daily Bread Food Bank

Posted by Christine Lako on Nov 21, 2018 5:02:24 PM

On Tuesday, November 20th, a group of Active Canada employees from all departments and levels of the organization spent the morning volunteering at the Daily Bread Food Bank warehouse in Toronto. 

The team toured the facilities, were educated on the poverty and hunger in their own neighbourhoods, and packed potatoes. Together, they sorted and packed 2,600 pounds of potatoes in less than 2.5 hours! 

Everyone who participated had a positive experience, and were delighted to have the opportunity to volunteer on behalf of Active. 


"Spending the day at Daily Bread was an incredible experience. Daily Bread makes a huge difference to food banks all across the GTA and people greatly rely on these facilities in order to get basic necessities. They were in desperate need of help in order not to waste any fresh fruits and vegetables due to a decrease in volunteers this week. I was glad Active was able to step up to the plate - especially when our help was so necessary. It was a very humbling experience." - Tamara Harnden, Media Assistant.


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Topics: #activecares, Active Cares, #LifeAtActive, Food Banks Canada, Corporate Social Responsibility

Podcast: #AWNewYork 2018: Day 4 Recap

Posted by Karim Kanji on Oct 5, 2018 9:34:14 AM

As part of their ongoing coverage of #AWNewYork, co-hosts Ahmed Al-Waili and Karim Kanji sat down after the 4th and final day of the 15th edition of Advertising Week New York to discuss a couple of takeaways.

AdWeek is one of the largest gatherings of advertising professionals in North America.

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Topics: podcast, marketing, advertising, digital audio, Digital Media, Social Media, Digital Marketing, podcasts, Media & Marketing, #LifeAtActive, Media, influencer marketing, influencers, facebook, brands, authenticity, Corporate Social Responsibility, Messaging, Voice and Audio

Podcast: #AWNewYork 2018: Day 3 Recap

Posted by Karim Kanji on Oct 4, 2018 9:17:44 AM

As part of their ongoing coverage of #AWNewYork, co-hosts Ahmed Al-Waili and Karim Kanji sat down after Day 3 of the 15th edition of Advertising Week New York to discuss a couple of takeaways.

AdWeek is one of the largest gatherings of advertising professionals in North America.

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Topics: podcast, marketing, advertising, digital audio, Digital Media, Social Media, Digital Marketing, podcasts, Media & Marketing, #LifeAtActive, Media, eSports, influencer marketing, influencers, facebook, snapchat, cannabis

Podcast: #AWNewYork 2018: Day 2 Recap

Posted by Karim Kanji on Oct 3, 2018 8:22:16 AM

As part of their ongoing coverage of #AWNewYork, co-hosts Ahmed Al-Waili and Karim Kanji sat down after Day 2 of the 15th edition of Advertising Week New York to discuss a couple of takeaways.

AdWeek is one of the largest gatherings of advertising professionals in North America.

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Topics: podcast, marketing, advertising, digital audio, Digital Media, news, digital news, Social Media, Digital Marketing, podcasts, Media & Marketing, #LifeAtActive, Media, cannabis, eSports

Podcast: #AWNewYork 2018: Day 1 Recap

Posted by Karim Kanji on Oct 1, 2018 6:26:20 PM

Co-hosts Ahmed Al-Waili and Karim Kanji sat down after day 1 of the 15th edition of Advertising Week New York to discuss a couple of takeaways. 

Otherwise known as AdWeek, this event is one of the largest gatherings of advertising professionals in North America.

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Topics: podcast, marketing, advertising, digital audio, Digital Media, news, digital news, Social Media, Digital Marketing, podcasts, Media & Marketing, #LifeAtActive, Media, cannabis, eSports

Marketing Evolution Conference Recap

Posted by Christine Lako on Oct 1, 2018 8:00:00 AM

Last week, two members from Active had the opportunity to attend the Fall edition of the Marketing Evolution C-Suite Summit in Toronto. Karim Kanji, Director, Social Media Strategy, and Steve Muscat, VP, Strategic Partnerships, took some time away from their busy schedules to share some takeaways from the conference. 

There were many great sessions throughout the day, but a few stood out as particularly interesting and informative. 

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Topics: Media & Marketing, marketing, Retail Marketing, Digital Marketing, conference, e-commerce, shopper marketing, consumers