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Podcast: Stephanie Lim and Karim Kanji

Posted by Stephanie Lim on Dec 4, 2017 11:34:16 AM

Karim Kanji has been recently selected as co-chair of the new IAB Canada Audio Committee for 2018.

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Topics: Digital Media, advertising, marketing, podcast, digital audio

Podcast: James Fragomeni of LeanStream

Posted by Karim Kanji on Nov 10, 2017 10:46:58 AM

James Fragomeni is the Director of Partnerships at LeanStream.

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Topics: Digital Media, advertising, marketing, podcast, digital audio

Halloween at Active

Posted by Stephanie Lim on Nov 7, 2017 4:29:12 PM

 

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Topics: Get to know Active

Podcast: Richard Wong of #paid

Posted by Karim Kanji on Nov 6, 2017 12:57:10 PM

Richard Wong is the VP of Marketing and Creator Relations at #paid. #paid is the world's leading influencer marketing platform for authentic brand collaborations.

 

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Topics: marketing, podcast, influencers

The Canadian Podcast Listener

Posted by Karim Kanji on Oct 26, 2017 4:07:38 PM

Here at Active Canada we strive to offer first in-class media opportunities for our clients and partners. With that in mind we have recently started to offer Digital Audio solutions. We're so excited about this growing medium that we've also started our own podcast!

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Topics: Digital Media, podcast, digital audio

Media360 Review: Under the Influence

Posted by Stephanie Lim on Oct 20, 2017 10:14:20 AM

There’s no arguing that the number of social media influencers have grown exponentially over recent years. The likes of Kylie Jenner, Michelle Phan, Kat Von D and other social celebrities have literally built empires with their abilities to influence others.

Despite all of the hype, some marketers may be wondering why exactly influencers are so important. How much influence do they really have?  

In this session, Amy Laski from FelicityPR, Richard Wong from #paid, and Jeff Roach from Media Nation discuss:

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Topics: Digital Media, Social Media, instagram

Podcast: Advertising Week 2017

Posted by Karim Kanji on Oct 19, 2017 12:13:48 PM

In September 2017 members of the Active Canada Digital Team descended upon New York City to attend and participate at the 14th annual weekly gathering of Advertising Week.

Listen to hear what we learned and are looking forward to in the world of marketing and advertising!

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Topics: advertising, advertising week, adweek, marketing, podcast

More than a smart inventory solution

Posted by Stephanie Lim on Oct 18, 2017 5:52:13 PM

Many consumer brands who first encounter corporate trade tend to use it as a financial alternative to liquidating excess inventory

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Topics: Media & Marketing, Retail Marketing, Marketing on a Budget, Corporate Trade, Digital Media

4 Lessons From Johnny Cupcakes At Advertising Week

Posted by Karim Kanji on Sep 28, 2017 9:15:33 AM

Known as the "Idea Farmer," Johnny Earle is the founder of the clothing and branding company, Johnny Cupcakes. Here are some lessons we learned at his morning talk at Advertising Week 2017 in New York City:

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Topics: #awnewyork, advertising week