FFWD2017 Re-cap: How to be a creative led company in a data led world

Posted by Kimberly Presnail

In a world quickly turning towards Artificial Intelligence (AI) we already put out on average 7TB data per human.   I imagine that’s only going to grow.

Read More

FFWD2017: Moving at the Speed of Millennials

Posted by Nataly Khansryri

Part of FFWD2017, Twitter held a session last week discussing how brands can reach out to Millennials on their social media platform. Alyson Gausby, Head of Research at Twitter Canada presented new insights on Canadian Millennials and how to get them on board with your brand.

Read More

How financial service marketers must adapt with the rapid shift to mobile

Posted by Nataly Khansryri

Facebook FFWD 2017 - Monday,  January 30th 2017

This week, we attended a Facebook Session at the FFWD 2017 Conference in toronto. Speakers Erin Elofson, Director of Auto and Financial Services and Rick Malhotra, Director of Client Measurement from Facebook Canada discussed the steps that the financial services industry must take in order to adapt to the rapid shift to mobile. In order for businesses to prosper, they will need to provide forward-looking customer experiences and measurement strategies in the mobile market.

Read More

Back To The Future: How data is changing the way we advertise 

Posted by Karim Kanji

Last month we hosted another #Media360 event in our offices. This time our panel discussed the topic of how data is changing the way we advertise.

Read More

5 ways procurement can use trade credits to lower business expenses

Posted by Kimberly Presnail

Over the past decade, the value that procurement and strategic sourcing have brought to Canadian businesses has been immense. Some of the most innovative operational streamlining and efficiency solutions that I have seen were all born from the supply chain department.   And yet, today many procurement executives are struggling to find new approaches to deliver new, sustainable value. 

Read More

Adblock Plus: Policing the Internet

Posted by Laura Steffler

 

Read More

Karim Kanji to emcee the iab MIXX Canada September 21

Posted by Kimberly Presnail

I sat down with  Karim Kanji, Director of Social Media Strategy for iNvolved Media (social media division of Active International) who has been selected to emcee the iab MIXX Canada on September 21st.   The conference will explore the meaning of “ME” in the context of big data. Attendees will learn about the incredible uses of big data and how consumers will continue to be asked for personal information in exchange for escalating value.

Read More

You can't boil the ocean

Posted by Michael Villeneuve

This week began with a little introspection.  You know, the day that you find yourself contemplating your past, where you are today alongside your hopes and dreams for the future. And if you’re like me, you have been well trained to set goals for yourself, for your family, your finances, career, your business, even your hobbies.  “Knowing your goals and writing them down will help you attain them and ultimately lead to a life of purpose and greater satisfaction.” I can still hear the words spoken many a time from motivational speakers, self-improvement books disguised as business books and, of course, many a boss.

Read More

Pokémon Go : what the future will look like for advertisers

Posted by Alessya Paoletti

Pokémon Go is now the biggest mobile game in North American history. The app has over 75 million downloads and counting. Apple reported that Pokémon Go has generated more downloads in the App Store during its first week than any other app. There is no doubt that advertisers want to jump all over this viral app but what does Pokémon Go’s future look like for advertisers?

Read More

Sports Love Social Media: Twitter signs deal with NBA and more!

Posted by Karim Kanji

Twitter:

The microblogging site signed a new exclusive content deal with the NBA.

Read More