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Media360 Review: Under the Influence

Posted by Stephanie Lim on Oct 20, 2017 10:14:20 AM

There’s no arguing that the number of social media influencers have grown exponentially over recent years. The likes of Kylie Jenner, Michelle Phan, Kat Von D and other social celebrities have literally built empires with their abilities to influence others.

Despite all of the hype, some marketers may be wondering why exactly influencers are so important. How much influence do they really have?  

In this session, Amy Laski from FelicityPR, Richard Wong from #paid, and Jeff Roach from Media Nation discuss:

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Topics: Digital Media, Social Media, instagram

Podcast: Advertising Week 2017

Posted by Karim Kanji on Oct 19, 2017 12:13:48 PM

In September 2017 members of the Active Canada Digital Team descended upon New York City to attend and participate at the 14th annual weekly gathering of Advertising Week.

Listen to hear what we learned and are looking forward to in the world of marketing and advertising!

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Topics: advertising, advertising week, adweek, marketing, podcast

More than a smart inventory solution

Posted by Stephanie Lim on Oct 18, 2017 5:52:13 PM

Many consumer brands who first encounter corporate trade tend to use it as a financial alternative to liquidating excess inventory

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Topics: Media & Marketing, Retail Marketing, Marketing on a Budget, Corporate Trade, Digital Media

4 Lessons From Johnny Cupcakes At Advertising Week

Posted by Karim Kanji on Sep 28, 2017 9:15:33 AM

Known as the "Idea Farmer," Johnny Earle is the founder of the clothing and branding company, Johnny Cupcakes. Here are some lessons we learned at his morning talk at Advertising Week 2017 in New York City:

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Topics: #awnewyork, advertising week

10 Things We Learned at Day 2 of Advertising Week

Posted by Karim Kanji on Sep 27, 2017 9:03:41 AM

On Tuesday, Advertising Week played host to a podcasting summit called The Power Of Audio. Here are 10 things we learned from today's summit:

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Topics: #awnewyork, advertising week, podcasts

3 Lessons From Day One of Advertising Week 2017

Posted by Karim Kanji on Sep 26, 2017 8:47:02 AM

This week marks the 14th annual weekly gathering of advertising and marketing leaders in New York City. And it's also the second year that I have been fortunate to attend and represent Active Canada.

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Topics: #awnewyork, advertising week

My Road Hockey to Conquer Cancer Experience

Posted by Meara Johnson on Sep 25, 2017 12:00:11 PM

Being a retired NCAA college athlete, I thought my days of athletic comradery were over. There was something about having a group of people with a similar interest getting together to achieve a goal and enjoy ourselves while doing it that I knew I was going to miss.

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Topics: Active Cares, road hockey to conquer cancer

A Successful Silent Auction for the Road Hockey To Conquer Cancer

Posted by Stephanie Lim on Sep 15, 2017 4:08:28 PM

Active International employees have doubled their goal, raising a whopping $41,024 total for the Road Hockey to Conquer Cancer event in support of the Princess Margaret Cancer Foundation. 

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Topics: Get to know Active, Active Cares

FAQ: intricacies of secondary market re-sale

Posted by Kimberly Presnail on Aug 25, 2017 2:21:22 PM

Businesses have a variety of options when the time comes to move unsold product.  But what's involved in distributing them through secondary markets, and what should brands look out for?  

James Holden, Director of Merchandise Sales with Active International, answers some frequently asked questions.

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Topics: Corporate Trade, Inventory Turnover & Closeouts