Facebook launched a new shopping ad format today.

Posted by Kimberly Presnail

Facebook has launched a new video-based shopping ad format called Collection, and along with it a new metric.  The intent? Use video to help marketers amplify product discovery and sales.

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Why is Instagram’s Carousel Available To All Users?

Posted by Arujan Ravindran

 

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Attribution challenges, influential brands, mobile game changers, and more.

Posted by Christine Lako

I had the pleasure of taking part in toronto's ad week FFWD2017, here's a re-cap of some of my most important takeaways in the digital space.

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FFWD2017 Re-cap: How to be a creative led company in a data led world

Posted by Kimberly Presnail

In a world quickly turning towards Artificial Intelligence (AI) we already put out on average 7TB data per human.   I imagine that’s only going to grow.

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FFWD2017: Moving at the Speed of Millennials

Posted by Nataly Khansryri

Part of FFWD2017, Twitter held a session last week discussing how brands can reach out to Millennials on their social media platform. Alyson Gausby, Head of Research at Twitter Canada presented new insights on Canadian Millennials and how to get them on board with your brand.

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How financial service marketers must adapt with the rapid shift to mobile

Posted by Nataly Khansryri

Facebook FFWD 2017 - Monday,  January 30th 2017

This week, we attended a Facebook Session at the FFWD 2017 Conference in toronto. Speakers Erin Elofson, Director of Auto and Financial Services and Rick Malhotra, Director of Client Measurement from Facebook Canada discussed the steps that the financial services industry must take in order to adapt to the rapid shift to mobile. In order for businesses to prosper, they will need to provide forward-looking customer experiences and measurement strategies in the mobile market.

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Back To The Future: How data is changing the way we advertise 

Posted by Karim Kanji

Last month we hosted another #Media360 event in our offices. This time our panel discussed the topic of how data is changing the way we advertise.

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5 ways procurement can use trade credits to lower business expenses

Posted by Kimberly Presnail

Over the past decade, the value that procurement and strategic sourcing have brought to Canadian businesses has been immense. Some of the most innovative operational streamlining and efficiency solutions that I have seen were all born from the supply chain department.   And yet, today many procurement executives are struggling to find new approaches to deliver new, sustainable value. 

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Adblock Plus: Policing the Internet

Posted by Laura Steffler

 

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Karim Kanji to emcee the iab MIXX Canada September 21

Posted by Kimberly Presnail

I sat down with  Karim Kanji, Director of Social Media Strategy for iNvolved Media (social media division of Active International) who has been selected to emcee the iab MIXX Canada on September 21st.   The conference will explore the meaning of “ME” in the context of big data. Attendees will learn about the incredible uses of big data and how consumers will continue to be asked for personal information in exchange for escalating value.

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